There are several forms of logo design.

There are several forms of logo design

logo is the carrier of enterprise information, which is expressed in a simple and clear form with unique artistic language. Different enterprise cultures determine the display form of LOGO. Therefore, the forms of logo design are also diversified, and there are three commonly used expressions of logo design: figurative graphic logo, abstract graphic logo and font logo. Let's take a look.

1. figurative graphic logo

figurative graphic logo, which is quite common in brand design. Concrete images can express specific meanings, and have the advantages of easy identification, easy memory, interesting and convenient language transmission. Process and change objectively existing foods such as animals, plants and the environment. Give people the most intuitive feeling. Figurative graphics can better express the cultural concept of a certain company and make people know the industry of the brand at a glance.

2. abstract graphic logo

abstract graphic logo is more suitable for diversified enterprises in brand design. In the process of logo design, if the font or figurative expression ability is limited or the symbolic scope is narrow, and its spirit and cultural concept can not be well expressed, then abstract graphics with symbolic significance can be chosen to express it. The abstract graphic logo can bring a sense of broadness and freedom, leaving people with rich imagination, which is conducive to enriching the artistic expression of logo. For some scientific and technological enterprises that can't be expressed by concrete graphics, the use of symbolic visual images will better reflect the characteristics of enterprises than the use of concrete images, giving people association and thought-provoking. Logo modeling of abstract graphics is characterized by exaggeration and symbolism. Simple geometric graphics such as points, lines and surfaces can directly or indirectly express the connotation and cultural background of enterprises or products.

3. Font logo

Font logo is a common one in brand design, which is highly recognizable. Font logo is not only the carrier of corporate cultural information, but also a special symbol of corporate visual image recognition. Generally speaking, some existing fonts are scattered, reorganized and distorted to redesign the fonts. It can be the initials of the brand name or the words that embody the essence of the brand. The font logo is not restrictive, so it is more suitable for those diversified brand enterprises.

like a signal, an excellent logo is easy to remember, recognize and appreciate. No matter whether the logo uses graphics or just plain text, an excellent logo has its specific influence, which makes it attract much attention. It can quickly make the social audience associate logo with a company, and it is a good media.