Valentine's day bank activity planning scheme

In order to ensure the orderly and effective activities, we need to make an activity plan in advance, which is a written plan for an activity. How should the activity plan be made? The following is the planning scheme of Valentine's Day bank activities (5 selected articles) I collected for you. Welcome to learn from it, I hope it will help you.

Valentine's Day bank activity planning scheme 1 preferential merchant operation has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants, all walks of life have problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation, and merchants have gradually lost their enthusiasm. For the Postal Savings Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation, good brands and recognized by everyone in Helan market, cardholders are given a 50% discount on postal currency cards, which has brought about the outbreak of word-of-mouth effect of merchants and achieved a good situation of win-win for merchants, cardholders and postal savings banks.

Activity theme:

"True love lasts forever, accompanied by postal services!" Postal savings bank 50% off season

Activity positioning:

White-collar workers and young people.

Activity time:

20xx February 1-20xx February 29th

Participate in object matching:

Postal savings bank customers above gold card

Activity content:

A dessert shop will be launched every day from February 1 day to February 29th, 20xx. Eligible gold card customers of the Postal Savings Bank can get a meal voucher, with which they can enjoy a 50% discount on the designated package (details are subject to the announcement in the store).

Activity publicity

1, newspaper promotion: the homepage of the website and the activity column are promoted.

2, SMS sending

3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.

4. Electronic display screen: Electronic display screens of branches and sub-branches are used for publicity activities.

5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.

6. Broadcast publicity.

Merchant channel

1. Make a unified activity logo to remind customers.

2. Arrange X-shaped booths, posters/stickers/tables/leaflets according to the specific situation of each merchant.

3. In-store broadcasting and uninterrupted activity broadcasting in the shopping center.

4, the establishment of the Postal Savings Bank activity channel, publicity activities.

Valentine's day bank activity planning scheme 21. Activity background

February 14 Valentine's Day is coming. It is the hard work of every hotel to create a romantic and warm holiday for consumers.

According to the operating characteristics of our hotel and the consumption habits of regular customers. This year, we customized the Valentine's Day promotion plan and sent the information of the plan to consumers for review by the General Office.

Second, the theme of the event

Valentine's Day in lucky chance Hotel (a godsend, love will set lucky chance)

Third, the activity time

20XX February 14

Fourth, the venue.

Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)

Secondary location: guest room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

Place a "Valentine's Day card" for couples and write their love vows on it.

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presents roses, chocolates and champagne.

Sixth, create an atmosphere.

1, a truss is set outside for advertising.

2. The electronic screen and LED screen in the lobby scroll the active content.

Put a small display stand on the first floor and the sixth floor respectively.

There is a candlestick and a rose on every table in the dining room on the sixth floor.

The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar.

7. Set an arch style in front of the western restaurant.

8. Decorate colored lights and sand with pink balloons at the scene.

9. Take photos on the spot (20 yuan/Zhang)

10, there is a champagne tower on the dining table.

1 1. Set a dining table with a big cake on it.

Seven, advertising methods

1, leaflet: 1000 copies (rooms, business outlets)

2. Short message release: 1300 yuan (20,000 short messages)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

First, God-given marriage, love lucky chance. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your her or him to meet on this romantic day. [SMS]

Eight. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.

3. The dining room should create a Valentine's Day atmosphere before February 13.

4. Engineering Department: According to the activity plan, make arrangements for lighting and electricity consumption, and make special props.

Nine. cost budgeting

1 Rose:

2. Chocolate:

3. Flyer: 1000 x0. 1 yuan = 100 yuan.

4, inkjet: 200 yuan

5.x-frame: 60 yuan

6. SMS: 1300 yuan (20,000 SMS)

Planning scheme of Valentine's Day banking activities III. On the eve of Valentine's Day, in order to give back to customers, xx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "a hundred years of xx life".

One. time

20xx year x month x day -x month x day

Second, the object

Personal online banking and mobile banking customers of xx Branch

The third is the content

(1) Open online banking for free and enjoy exquisite gifts.

From March X to X, individual customers will get a Dove chocolate when they go to the counter of xx outlets with valid ID cards and open personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version), which will make it more "happy" for couples to open together. The number of gifts is limited until they are delivered.

(2) Easy account transactions and happy to win New Year gifts.

During the activity, individual customers can win prizes by making more than X designated transactions through online banking and mobile banking. Enjoy x prizes and give away Apple IP ad2 X tablets; Enjoy x prizes, each with x beautiful USB flash drives.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, interbank cash management and other transactions.

Four. explain

1. The transaction data of this activity shall be subject to the data of China Banking System.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to receive the prize.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xx Branch.

Valentine's day bank activity planning scheme 41. Overview of activities:

Theme: Join hands to cross Que Bridge and meet xx.

Activity time: tentative date: 20xx year x month xx day.

Target audience: xx bank debit card holders (family or couple)

Scope of activities: business outlets and community outlets of Nanjing Branch.

Purpose of the activity: Through the interactive experience and the popularity of the novel active communication xx Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and employees.

Second, the publicity of previous activities.

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in activities by telephone invitation and visiting existing customers.

Media promotion:

4. Publish the relevant information of this event on the WeChat public platform of xx Bank in the form of soft text as one of the online promotion channels.

Three. Activities:

(1) Chinese Valentine's Day integral movable wall

1. A movable background wall is placed in the business outlet, and the love pattern or LOGO pattern of xx Bank is printed on the background wall.

2. Insert roses at the designated mark of the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

② Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Customers participating in the activity can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Find the right person on the wall of destiny

Collect the information of customers who need marriage and make friends, fill in the form, and put it on the wall of destiny as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the activity rules:

1. With the theme of "Crossing Que Bridge hand in hand and meeting Hengfeng", the pose in the silhouette wall is used as the expression form of photographic works, and the best works are selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of participating customers in the silhouette wall as the evaluation criteria.

Valentine's day bank activity planning scheme 5 activity time:

20xx February 65438 +03 -20xx February 65438 +04

Event gifts:

Roses (packaging), beautiful cards (write a greeting letter with the theme of Valentine's Day in advance and leave the customer's name at the end)

Activity content:

1. During the event, customers who newly open Jinyan Card, open mobile banking and online banking at the same time, and handle mobile banking business on site, can get 1 rose (with card).

2. All the first 14 customers who go to the outlets to handle business will get a warm rose.

3. Customers who regularly deposit with the other half will get a rose.

4./kloc-65438+ potential customers who deposit more than 50,000 yuan from October to February will also receive a rose.