Yangzi enterprise culture

Continuous and enterprising enterprise culture of Yangzi Petrochemical Company

As a super-large state-controlled petrochemical enterprise with assets of 654.38+062 billion yuan, the corporate culture of Yangzi Petrochemical has experienced a development process from spontaneous to conscious, from scattered to systematic. Over the years, with the growth of the company, Yangzi Petrochemical has actively explored, cultivated and constantly improved its unique corporate culture, and has always insisted on infiltrating the core connotation of corporate culture into the company's production and operation, reform and development, and management practice, playing a subtle role, enabling the company to achieve a great leap from spirit to material. As Chen Jinhua, former vice chairman of Chinese People's Political Consultative Conference and president of china enterprise confederation, said when he visited Yangzi Petrochemical in 2003, "No matter how romantic I imagined in the early stage of construction, I never imagined the development scale of Yangzi Petrochemical today".

First, the corporate culture that cannot be separated for a moment.

Yangzi Petrochemical was established in September, 1983. Since its birth, it has shouldered the national trust and sacred mission of revitalizing China petrochemical industry, enhancing comprehensive national strength and benefiting people and society. Yangzi ethylene project is a national key construction project during the Sixth Five-Year Plan and the Seventh Five-Year Plan. The whole project consists of 10 sets of large-scale petrochemical production facilities, most of which were imported from abroad, and construction started in June 1984. There are 50 thousand construction troops from all over the country, and the cultural background is very different. At that time, the most important task of the company was to unify thoughts, gather strength, and build and put into production as soon as possible. Faced with a series of complicated situations, the leadership clearly realized that to build such a great project that attracted worldwide attention, we must give the builders a strong spiritual motivation.

At the first meeting of the Party Committee after the establishment of the company, the Party Committee of the company clearly put forward the Yangzi spirit of "unity, hard work and breakthrough" to unite the first generation of Yangzi people from all corners of the country. Inspired by the spirit of the Yangtze River, the people of the Yangtze River struggled hard, step by step, "struggling in unity, advancing in struggle and breaking through in progress", and completed the construction task with high speed and high quality. The whole project was completed and put into production in March 1990. Since then, "unity, struggle and breakthrough" has taken root in the hearts of Yangzi people, becoming an excellent cultural gene of Yangzi Petrochemical and a source of strength to inspire Yangzi people to keep moving forward.

Yangzi Petrochemical subsequently went through the stages of equipment reaching the standard, technical transformation and development. It was founded in the early days of reform and opening up, and developed in the wave of market economy. On the occasion of the anniversary of 10 and the 20th anniversary of the establishment of Yangzi Petrochemical Company, discussions on re-understanding the spirit of Yangzi have been held one after another. Employees generally believe that the six-word Yangzi spirit seems ordinary and a bit old-fashioned, but it has been integrated into the blood of Yangzi people, which is a testimony of the company's eventful years and a valuable spiritual wealth. Some employees even said excitedly: "Everything can be lost, but the spirit of the Yangtze River cannot be lost!"

Development is the inexhaustible motive force of Yangzi Petrochemical, and innovation is the soul of life of Yangzi Petrochemical. With the deepening of China's reform and opening up and market economy, great changes have taken place in the business environment and mechanism system of enterprises. 1After the successful listing of Yangzi Petrochemical in April, 1998, the company leaders proposed that "restructuring" is not only the reform of enterprise property rights system, but also the change of people's ideological concepts and enterprise concepts, which must be supported by advanced corporate culture. Especially in the 2 1 century, how to face the new development opportunities and draw a new blueprint? The leaders of the company solemnly put forward: inherit the excellent cultural genes formed by the parent company in its entrepreneurship, promote the company's scientific and technological innovation, system innovation and management innovation with cultural innovation, and make Yangzi Petrochemical move from Excellence to Excellence and maintain its foundation forever.

Therefore, the company organized its strength to systematically summarize the successful management practices in the past 20 years, especially since its listing, around the requirements of "loving China and rejuvenating China Petrochemical", and sorted out the successful ways to guide the past and future development of Yangzi Petrochemical. After several years of efforts, through high-level discussion, employee interaction, expert assistance and case dissemination, Yangzi Petrochemical has formed the following systematic corporate culture concepts and norms:

Mission: to develop a large-scale advanced and efficient petrochemical industry to meet the growing needs of customers and society.

Vision: to become a world-class supplier of petrochemical products.

Core values: attach importance to social responsibility, pay attention to employee value and enhance shareholder value.

Management principles: safety, health and environmental protection, preparation first, continuous optimization and strict discipline.

Business philosophy: integrity, standardization, competition and openness.

Company spirit: unity, hard work and breakthrough.

Code of Conduct: Do what you decide to do well, build a harmonious relationship with others, take the initiative to improve everything, constantly learn and improve yourself, and be a good citizen.

At the same time, the company further clarified the fundamental goal of corporate culture construction: to explore new ways for the development of advanced productive forces and advanced corporate culture, to embody the company's development strategy and management concept in the form of system, to make corporate culture a means of scientific management and education, a software to promote the company's progress, the most fundamental, firm and lasting foundation for running the company well, and to promote the realization of the company's vision with corporate culture innovation.

& ltH5 & gt； Second, the essence of corporate culture of Yangzi Petrochemical Company

Pay attention to social responsibility. Yangzi Petrochemical regards being responsible for customers as its basic social responsibility and providing customers with high-quality products and services as its primary task, and has established the quality policy of "keeping social responsibility in mind, adhering to the concept of integrity, pursuing excellent quality and casting first-class quality". In production, the company has always insisted that unqualified raw materials will not be put into production, unqualified intermediates will not be transferred into the sequence, and unqualified products will not leave the factory. In operation, the company first stresses honesty, does not tolerate dishonest behavior, and often combs the customer base. For the convenience of customers, the company has also set up a joint sales office to provide centralized services, such as payment, invoice, delivery, transportation and cargo insurance. At the same time, strengthen communication with customers. If customers have any comments on the company's products, they only need a phone call or a fax, and the sales staff or technicians will reply quickly until they come to the door. In 2004, Yangzi Petrochemical was awarded as "National Customer Satisfaction Enterprise".

Yangzi Petrochemical not only actively meets customers' needs and improves the quality of products and services, but also always adheres to Scientific Outlook on Development, devotes itself to the harmonious development between the company and people, society and nature, and takes a new road of industrialization with high technology content, good economic benefits, low resource consumption, less environmental pollution and full play of human resources. The company also actively undertakes corporate citizenship responsibilities, cares about society and gives back to society. Over the years, the company has adhered to the principle of poverty alleviation through science and technology and education, dispatched technicians, aided the construction of Hope Primary School, donated out-of-school children, and tried its best to help poor areas get rid of poverty and become rich. Yangzi Petrochemical was awarded the title of "Outstanding Contribution Award for Poverty Alleviation in Jiangsu Province". Feng Shengsheng, an employee of the company, donated 1 1 year to out-of-school girls and won the "National May 1st Labor Medal".

Attach importance to employee value. Yangzi Petrochemical respects and treats every employee fairly. From 1992, the "Start from scratch" activity was carried out for 12 years. Every new year comes, leaders at all levels of the company braved the cold to meet the first batch of employees who came to work, send bundles of beautiful flowers, queue up for shift change, bid farewell to the old and welcome the new in the first-line production posts, and have heart-to-heart conversations and exchanges with employees. The company attaches great importance to the role of employees, respects their initiative, and strives to create a working environment in which employees can give full play to their respective abilities and realize their own values. Extensively carry out rationalization proposal activities, regularly collect suggestions on hot issues that employees care about, and affirm and reward valuable ones. Established the system of "Reception Day for Letters and Visits" and "Basic Contact Point" for company leaders, and widely listened to the opinions and suggestions of front-line employees. A "workers' forum" has been set up, where leaders and employees can freely talk about the central work of a stage and their own concerns, and realize zero-distance communication. In addition, a special salary system is implemented for production, management and business experts and professional and technical personnel who have made outstanding contributions. The company advocates and encourages employees to become talents in their posts, and widely carries out activities such as "one topic a day", "mentoring", technical competitions, striving to be "young post experts" and "star operators". A large number of young intellectuals stood out through hard work, some were promoted to leadership positions, and some became technical experts. In addition, the company pays special attention to the cultural and sports life of employees, and has been awarded as "advanced unit of cultural and sports activities" by Jiangsu Province and China Petrochemical Company.

Enhance shareholder value. In order to protect shareholders' rights and interests, the leadership of Yangzi Petrochemical Company emphasized "thinking like the owner when making decisions". In order to ensure the continuous return to shareholders, the company has taken practical and effective measures to expand the production scale, insisted on paying equal attention to production and trade, and strived to find new ways to improve productivity and efficiency, and achieved remarkable results. The company ranked 10 in the "Top 50 Listed Companies in China" in 2002, ranked 2 nd in the competitiveness list of listed companies in China in 2003, ranked 5 th in the 10 most valuable listed company in China selected by CCTV in 2003, ranked 3 rd in the "Top 500 National Chemical Enterprises" in 2004, and Yangzi Petrochemical shares. Yangzi Petrochemical attaches great importance to corporate governance, constantly standardizes the company's operation, strengthens the management of investor relations, and implements the transparency of operating and financial information to ensure the truthfulness, accuracy, timeliness and completeness of information disclosure and the openness, transparency and standardization of profit distribution.

Yangzi Petrochemical always adheres to the four principles of "safety, health and environmental protection, preparation first, continuous optimization and strict discipline" in its management. This is the essence of Yangzi Petrochemical's 20-year management experience and the foundation of Yangzi Petrochemical's corporate culture management model.

Safety, health and environmental protection. Yangzi Petrochemical emphasizes operating enterprises under the premise of safety, health and environmental protection, and lists it as the company's primary management principle. In Yangzi Petrochemical Company, safety, health and environmental protection must be included in the annual work arrangement, overhaul and transformation plan. When managers at all levels report and summarize their work, the first item is safety, health and environmental protection. According to the management principle of "safety, health and environmental protection", the company has established the concepts of "safety in production is an investment, not an expense" and "safety is the greatest welfare of employees", implemented zero accident management, required employees to strictly implement the responsibility system for safety in production, and formulated specific management norms. Adhere to the "three violations" (illegal command, illegal operation, violation of labor discipline), ensure the "three no injuries" (no harm to others, no harm to yourself, no harm to others), and implement the "four no passes" (the person responsible for the accident has not been dealt with, the employees have not been educated, the cause of the accident has not been ascertained, and the preventive measures have not been implemented). Yangzi Petrochemical uses the management principle of "safety, health and environmental protection" to guide all aspects of management activities, implement circular economy construction and build a "green Yangtze River". The company adopted a large number of advanced new technologies and processes in the world petrochemical industry, popularized the concept of clean production, extended the whole process from raw material procurement to production organization to product sales, and paid attention to strictly controlling the generation and discharge of "three wastes" from the source, becoming the first "clean production demonstration enterprise" and "Jiangsu environmental education base" of China Petrochemical Company.

Prepare first. Everything is established in advance, and it is abolished if it is not foreseen. The top management of the company believes that the more favorable the situation is, the more sober it is, and it must not be carried away by temporary achievements. We should make full forward-looking estimates of possible unfavorable situations and variables and make corresponding plans and arrangements. All the management details of Yangzi Petrochemical run through the management principle of "preparation first", and "one step ahead, one step ahead" has become the magic weapon for Yangzi Petrochemical to win. In the aspect of transformation and development, the basic idea of "implementing a batch, preparing a batch and planning a batch" has been formed. Each round of technical transformation has reserved space for the next round of capacity upgrading, which not only saves a lot of investment, shortens the construction period, but also improves the product quality and the advanced technical indicators. In engineering construction and equipment overhaul, the company requires self-pressurization, early intervention, development of key project schedule network and control points, and comprehensive and sufficient preparations. In terms of safety management, Yangzi Petrochemical adheres to the concept of "all accidents can be prevented", strengthens accident prevention management, and makes the safety management change from the traditional "better late than never" type to the modern accident prevention type. In terms of raw material procurement, in recent years, the company has strengthened the analysis of the trend of the international crude oil and intermediate raw materials market, accurately grasped the price fluctuation points, seized the opportunity, advanced decision-making, and took emergency measures in time, thus achieving timely and moderate procurement, thus avoiding risks. In marketing, in order to seize the market opportunity, the company set up a sales leading group, strengthened pre-sales efforts, held regular meetings every month to study and formulate major issues in sales operation, which not only expanded the market, but also increased benefits. In financial management, Yangzi Petrochemical takes budget management as the leading factor and process control as the main line, establishes an early warning and monitoring mechanism, adheres to and improves the monthly economic activity analysis, finds problems as early as possible, implements countermeasures, and makes great efforts to solve them to ensure that the budget is completed on schedule.

The management principle of "preparation first" essentially contains the sense of responsibility and crisis of Yangzi people. The management of the company knows very well that the most prosperous period will not last long, and it is difficult for the company to have a prosperous tomorrow without careful preparation. It is easier said than done to make preparations, but it is not so easy to really put them into action at any time, and the Yangzi people have done it in a down-to-earth manner. It can be said that "preparation first" has been realized daily in Yangzi Petrochemical Company.

Continuous optimization. Optimization is a prominent feature of Yangzi Petrochemical's corporate culture, which is reflected in all aspects of company management. The first is to optimize resource allocation. Yangzi Petrochemical's raw materials are mainly domestic and imported crude oil and some outsourced chemical light oil. The company tries its best to use limited resources to meet the needs of production, tap potential and improve efficiency. After years of practice and exploration, the resource optimization policy of "suitable olefin, suitable perfume and suitable oil" has been formed. The second is to optimize the product structure. Yangzi Petrochemical keeps up with market changes, takes market demand as the basis for optimizing product structure, adheres to the organic combination of planning departments, production units, scientific research institutions and marketing systems, makes scientific research and demonstration, does a good job in catalyst selection and industrial application, and develops new products in a timely and appropriate manner. The third is to optimize long-term operations. Adhere to high quality and low cost, continuously improve process technology, maintain the best level in history, catch up with the advanced level of the same industry in China, aim at the world-class level as a benchmark, continuously optimize control and operation, reduce and eliminate unplanned parking, and fully tap the potential of the device. Adhere to the five-in-one cross inspection system of "machinery, electricity, instrument, chemistry and operation", strengthen the management of large units and key equipment, and make a transition from one-year maintenance to two-year maintenance and three-year maintenance, and from comprehensive maintenance to partition maintenance, single-machine maintenance and even "minimally invasive maintenance", thus realizing the safe operation and high-load production of the device and effectively improving the capacity utilization rate of the device. The fourth is to optimize organizational management. Yangzi Petrochemical persistently improves its innovation ability, execution ability and management ability, constantly improves everything it has done, and constantly optimizes its organizational structure, human resources and management methods. In accordance with the requirements of "streamlining and high efficiency", we actively promoted the work of fixing posts, staffing and staffing, flattened management, streamlined company organs and subordinate secondary units, and reorganized various systems professionally, thus improving management efficiency and quality. The company also successfully implemented the ERP system, realizing the "trinity" of logistics, capital flow and information flow, so that the professional management meets the requirements of business process reengineering. Constantly optimizing human resources, the company has established a "talent rolling training plan" step by step from the grass-roots team, which has realized the institutionalization of core talent training within the company.

Optimization is actually continuous rationalization. There is no end to optimization, and Changjiang people are always pursuing optimization. It is precisely because of continuous optimization that Yangzi Petrochemical can achieve such remarkable benefits today.

Strict discipline. Discipline is the premise of doing a good job. Fa Yueer, the father of modern management, pointed out: "For the smooth development of enterprises, discipline is absolutely necessary. Without discipline, no enterprise can prosper. " . The leadership of Yangzi Petrochemical regards strict discipline as the basic requirement of the company's work, and believes that a good discipline culture will be conducive to the company's longevity. Emphasize that strict discipline is the guarantee for the safe and stable operation of the company, and every employee must unconditionally implement discipline; Regardless of the position and contribution to the company, everyone is equal before discipline, and everyone should be bound by company discipline; Don't be soft on any violation of discipline or indiscipline. The company has established a strict post responsibility system, requiring every employee to perform his post responsibilities to the letter. Adhere to strict words, pay close attention to process discipline, operation discipline and labor discipline, improve the technical level and operation skills of employees, and ensure the reliability of device operation. In view of the special role of scheduling in ensuring the operation of production economy, the company regards strict scheduling discipline and strengthening scheduling instructions as a key point of management work, and achieves "three guarantees", that is, ensuring accurate operation, proper execution, smooth instructions, prohibition of orders, and smooth, balanced and orderly things. On the basis of system construction, the company revised and improved the company's internal control system manual, further clarified the authority, authorization and business operation process, and gradually formed an internal control system with moderate centralization, moderate decentralization, orderly authorization, standardized use of power and ultra vires punishment.

The four management principles of Yangzi Petrochemical Company are not complicated or complicated, just follow some basic common sense and simple truth. Although simple, they play a basic and irreplaceable role in almost all aspects of company management. Therefore, following and implementing these basic management principles is one of the main factors for the sustainable development of Yangzi Petrochemical.

& ltH5 & gt； Third, effectively promote the construction of corporate culture.

Promote the construction of corporate culture in the daily operation and management of the company. The first is to put the company spirit into concrete management practice. During the implementation of the "first round of ethylene transformation project", technical transformation and production were deeply intertwined, and there was no experience at home and abroad to learn from, so it was called "porcelain shop catching mice". Therefore, the company called on employees to carry forward the "Yangtze River Spirit" to study technology and overcome difficulties, and created the "Yangtze River Model", a model of petrochemical industry transformation in China with "less investment, short construction period and quick results". The second is to cultivate discipline and safety culture in paying close attention to safety production. The upstream and downstream production processes of petrochemical enterprises are closely linked, and safety production is the top priority. Therefore, the cultivation of "strictly enforcing discipline and observing safety norms" has been promoted to an important activity of corporate culture construction. Third, pay close attention to the work style in basic management and post management, and cultivate the spirit of love and dedication. The company always pays unremitting attention to the "three basics management" (grass-roots construction, basic work and basic training), and uses the organizational management method of system engineering to guide post management. It requires every post, every link and everyone to know when and where to do what to do, and advocates that "no matter what you decide to do, no matter how big or small, you must carry it out from beginning to end, and the things you should do well should not leave any flaws". Fourth, actively explore new management methods and methods that are compatible with corporate cultural values, establish HSE, ERP, ISO9000 and other systems, and implement the management system and operation mechanism of "clear responsibilities, scientific management, and combination of incentives and constraints".

It has formed an effective working mechanism for corporate culture construction. The construction of enterprise culture needs a sound organization and a good operating mechanism to ensure it. Corporate culture construction is led by the party and government, closely coordinated by the party and government working groups, each with its own emphasis, and organized and implemented. First, a corporate culture construction promotion organization under the unified leadership of the company, led by responsible departments and coordinated by relevant units was established, and corporate culture construction seminars were organized regularly. Chairman, General Manager and Party Secretary of Yangzi Petrochemical visited the meeting to guide the work. The second is to establish and improve the corporate culture work network, and set up the "Yangzi Petrochemical Corporate Culture Research Association", which is responsible for in-depth study of corporate culture and is committed to solving problems in corporate culture construction. Each secondary unit has also set up a corporate culture research room, which is responsible for implementing the task of promoting corporate culture. Third, regularly organize people to go out for investigation and study, invite experts and scholars to give lectures and guidance in enterprises, and learn from them with the help of external forces, taking me as the main body and using it for our own use.

Use various carriers and forms to strengthen corporate culture communication. First, the theme education activities carried out every year are used to publicize the corporate culture concept of Yangzi Petrochemical Company. We have successively carried out educational activities such as "I am the company, I am the Yangtze River", "Building a learning enterprise and striving to be a knowledge-based employee" and "Learning the employee handbook, implementing the employee handbook and striving to be an excellent employee", and selected advanced figures and models every year. The second is to incorporate the construction of corporate culture into the training of departmental and bureau-level cadres, on-the-job training of employees and induction education for new employees, form a system and implement it, and strive to build a team that grows together with enterprises, is loyal to enterprises and practices corporate culture. Third, in the "Yangtze Workers' Culture and Art Festival" activities, the chorus "Yangtze is our namesake" and "Flying to the future", which runs through the corporate culture, shows the spirit of "Yangzi people" and embodies the spirit and values of Yangzi Petrochemical Company, became the reserved programs of the festival. The fourth is to spread corporate culture through Yangzi Daily, Yangzi TV Station, Yangzi Corporate Culture Journal and Yangzi Petrochemical website.

& ltH5 & gt； Fourth, some understanding and experience.

First, the construction of corporate culture should be combined from top to bottom and from bottom to top. On the one hand, to form a corporate culture that matches the company's development strategy, first of all, leaders and management should consciously promote it from top to bottom, because corporate culture is the culture advocated by leaders. The special position of leaders determines their key role in the construction of corporate culture. The proposal and expression of "the spirit of the Yangtze River" was made clear by the Party Committee at the beginning of the venture. It has played a great role in the hard struggle of Yangzi Petrochemical for 20 years and has been recognized and carried forward by previous leaders. When the company was restructured and listed, it was faced with the problem of how to build Yangzi Petrochemical into a "world-class supplier of petrochemical products". At the same time, the leadership agreed that if the corporate culture does not meet the requirements of the company's strategy and the company's development is not supported by the corresponding culture, it will slow down the development speed and quality, thus starting a conscious and systematic corporate culture construction. On the other hand, the construction of corporate culture should also be from the bottom up. This is because the corporate culture should be formed in the practice of employees' production, operation and management development, and constantly give it new connotations, so that the corporate culture recognized by employees will play its due role in practice. The corporate culture of Yangzi Petrochemical Company is constantly enriched and improved in the process of leadership decision-making, grass-roots development, employee creation and gradual improvement. In the construction of corporate culture, not only management cadres participate, but also employees participate and support. It is the combination of top-down and bottom-up that forms the excellent corporate culture of Yangzi Petrochemical.

Second, the construction of corporate culture should be active and cautious. This is not only a world outlook, but also a methodology and an organic unity of the characteristics of corporate culture itself. The so-called "positive" means that leaders and management should actively and clearly advocate, advocate and support the company's core values, concepts and principles and the construction of corporate culture; We should also have a positive attitude towards learning and drawing lessons from corporate culture, and constantly absorb beneficial components to learn from each other's strong points and make use of them. The so-called "caution" means being cautious about the company's existing cultural transformation, fully thinking and steadily advancing. We should also carefully identify the cultures of other enterprises. It is necessary to learn from it, but we can't copy it all. The corporate culture suitable for the enterprise is the best. We should also be cautious about the non-mainstream cultural factors in the company, because the corporate culture is unified, inclusive, open and adaptable.

Third, the construction of corporate culture should have a correct strategic orientation. Corporate culture construction is a systematic project, which requires a series of rules and regulations of the company to be consistent with the values advocated by corporate culture, and corporate strategy to match corporate culture. But compared with culture, strategy and system are fast variables, culture has stability and inertia, and morbid culture is more stubborn. Corporate culture can be said to be "organizational temperament". As we all know, temperament is hard to change! Therefore, in the construction of corporate culture, we should adhere to the source control, grasp the value orientation of the company in the development of human resources, pay attention to the indoctrination and training of corporate culture, and create a fire disseminator of corporate culture. At the same time, it is necessary to "strengthen the body resistance and eliminate evil spirits", carry forward the righteousness, and change the stock of evil spirits through the increment of righteousness until it is overcome.

Fourth, the construction of corporate culture should be constantly enriched and improved in the development of enterprises. Corporate culture is a valuable intangible asset, which plays an irreplaceable role. The more an enterprise develops, the more it needs corporate culture. Corporate culture can be shaped and can produce economic benefits. This requires that it must be promoted according to the law of enterprise culture construction and gradually improved in the practice of enterprise development. If the mechanism of corporate culture lies in edification and nourishment, then the way to build corporate culture lies in perseverance and perseverance. You can't expect to create permanent glory by a moment of grandeur, and it can't be completed in World War I. We must focus on it step by step, grasp it again, and strengthen implementation to get results, to have cumulative effects, and to make a new leap from spirit to material. Pursuing "continuous progress" is the cornerstone of Yangzi Petrochemical enterprise culture.

Continuous pursuit of development is the most precious quality of Yangzi Petrochemical and Yangzi people. At present, Yangzi Petrochemical Company is conscientiously implementing Scientific Outlook on Development, persisting in the new industrialization road, constantly strengthening its main business, accelerating reform and development, actively carrying out joint ventures and cooperation, and striving to build Yangzi Petrochemical Company into a petrochemical base and a world-class petrochemical product supplier with excellent domestic assets, capable talents, scientific and technological innovation, advanced management and rigorous finance.