National Day Theme Activity Plan of Supermarket in 2022

Five Theme Activities of National Day in Supermarket in 2022

With the arrival of the National Day, bright five-star red flags are flying everywhere at the entrance of the supermarket and the lampposts on both sides of the road, which is full of festive atmosphere. Do you know what theme activities will be held in the National Day of Supermarket in 2022? Let's take a look at the 2022 supermarket National Day theme activity plan. Welcome everyone to have a look!

2022 supermarket national day theme activity plan 1 i. activity theme 1

Autumn in October, courtesy benefits the whole country.

Second, the activity time

September 20, 20-June 65438+ 10/0.

III. Purpose of the activity

1. Take the National Day as an opportunity to raise awareness by planning a series of activities;

2. Explore potential customers, try to keep customers who have visited Taobao stores and websites, and improve the visibility of the stores.

3. Use the National Day traffic to promote sales, retain big customers and realize the marketing of old customers.

Four. Activity content

1, 50% off all consumables.

High-efficiency filter of new fan, coarse filter element, purifier consumable activated carbon sheet, primary filter element (SC 125, SC250, SC500).

2. Full postage in 200 yuan

You can enjoy postage discount for a single order in 200 yuan.

3. Top 5 every day

Each order is presented with Yuanda mouse pad and 3M anti-fog mask.

4. Buy five gifts:

Gift package 1: there is a surprise in the purchase. Yuanda air purifier or Yuanda new fan will have a surprise package for any model. Please contact customer service for details.

Gift package 2: 1 year, anyone who buys a purifier of any model of Yuanda will be given an activated carbon tablet of the corresponding model;

Gift package 3: Anyone who buys any type of purifier in Yuanda will be given a membership card, including cash from 300 yuan;

Gift package 4: Anyone who buys any type of purifier in Yuanda will be given an air treasure;

2022 supermarket National Day theme activity plan 21. Planning and publicity work in the early stage of the activity

Any activity must form a publicity effect before implementation, so that when others know the time and place of the activity in advance, there is always an impulse to participate. As China Resources suguo supermarket, the scale of the supermarket is not small, and there should be many old customers. Therefore, early publicity is very important. For the propaganda work, we hereby put forward the following suggestions and opinions:

First, do a good job in the promotional color pages of supermarket holiday activities as soon as possible The design of color pages must clearly establish the theme, and the language description can fully arouse consumers' desire to buy. At the same time, it is necessary to list the featured goods and activities to participate in, and we must highlight two points: the most affordable price and the most interesting shopping experience.

Second, carry out pre-holiday publicity. You can put the colorful pages at the cashier and distribute them to every shopping customer. It can also be distributed in places with the largest number of people such as surrounding communities and banks. Make the momentum of the event first, I believe many customers will look forward to it.

Thirdly, if there are relevant newspapers in the urban area, you can spend a little money to make an advertisement for an activity, which is mainly aimed at the consumer groups in the city, so that more people can know that supermarkets will always attract customers.

Fourth: Continue to publicize the related activities of supermarkets in qq groups and forums related to urban areas, requiring a clear description of the scale and activities of supermarkets, as well as detailed locations and bus routes. In short, there are other ways of publicity, so it is very important to publicize more, and the publicity work before the event is very important!

Second, the activity content planning

It is suggested to open a small area in the supermarket to attract people to play games. The rules of the game are simple.

On the ground, there is a chair with a goal at one end, and the customer gently kicks the ball into the goal with his foot at the other end. If he kicks it all away five times in a row, he will give away the little things that children like. This game is simple, but it can attract many children to participate. Children often tell other children, so that parents will take their children shopping and form a word-of-mouth effect. In short, the planning of the event is very flexible, and I hope the boss can make changes according to the actual situation of the supermarket! I hope business is booming!

The following are some information that should be paid attention to in event planning: holiday marketing considerations:

First, the accurate positioning is mainly manifested in the clear theme, whether to convey the brand image propaganda or on-site sales, and don't fall into the misunderstanding of promotion. In addition, we also need to know the dynamics of competitors, especially in several big holidays, the latest promotion intentions of competitors, such as new product status, discounts, gift distribution, new product introduction and so on.

Second, to determine the best action plan, in addition to careful planning and personnel arrangement in advance, we must also have a good plan, give full play to the advantages of teamwork, unite as one, and let Qixin cooperate well; Secondly, it has strong execution ability. Moreover, all activity arrangements and material preparation should be closely related to the theme of the activity. The general manager should know every link of the activity, understand the progress of each piece, and find and solve new problems at the activity site in time. It is necessary to carry out detailed training for the personnel involved in the activity, convey the purpose and theme of the activity to everyone's heart, and fully mobilize the enthusiasm and sense of responsibility of each employee.

Third, determine the time schedule and plan the budget. The promotion time of the store should be sooner rather than later, and the special offer should be three or four days earlier than the opponent to avoid being preempted by the opponent. No matter how good the planning is, no matter how good the opportunity is, if there is no complete and accurate planning budget, there will be insufficient products, promotional items will not be in place, customers will not be able to buy what they should buy and get what they should take, which will definitely affect the effect of the overall activity.

Fourth, the atmosphere of the scene to create a festive atmosphere includes two parts. First, the atmosphere of the scene, including atmosphere posters, pop posters, the arrangement of decorative items, and appropriate radio and music, will greatly stimulate customers' desire to buy. Specifically, do a good job in theme advertising, highlight the holiday atmosphere from color, title to scheme and activities, and create holiday business opportunities with theme advertising; Another atmosphere is the mood of employees, which depends on whether the organizer can mobilize the positive attitude of employees. One of the most effective methods is to set an appropriate task and sales target, and reward according to the achievement rate after the activity.

Fifth, strictly control the reasonable prediction of promotion cost and control the input-output ratio, and never blindly follow anyone and spend money like water; Try not to confront strong manufacturers, especially not to fight price wars with strong rivals, and should find another way to highlight their own advantages and selling points; In fact, the design of holiday promotion activities should be "tailored", so as to achieve good results.

Sixth, evaluation summary. Every holiday marketing activity needs a good evaluation and summary to improve the quality and effect of holiday marketing. For example, the sales volume of this activity, the effect of implementation, the proportion of consumer evaluation, and the general situation of peer reaction. Analyze the advantages and disadvantages of each activity; It is not enough to sum up success. The purpose of evaluation and summary is to avoid risks and achieve greater success in the future.

2022 Supermarket National Day Theme Activity Plan Trinity, Prelude

National Day promotion is an opportunity that businesses will never miss, but the homogeneous products and the same promotion methods make National Day consumers taste like wax. Therefore, when making supermarket National Day promotion plans, the planning burden is always heavy. National Day (10, 1) is the most important festival before the New Year. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the National Day, it is bound to increase the market share of Ai Jia branch and improve the reputation of IGA supermarket.

The following is the planning scheme of this activity for your reference:

Second, the theme of the event: "Welcome the National Day.

Celebrate the festival. "

Fourth, the purpose of the activity:

_ Take "National Day" as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;

_ With the arrival of National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

_ By planning a series of activities, deepen the mutual understanding and emotional exchange between Ai Jia Super Plaza and consumers;

_ Expand the visibility of enterprises and further establish "caring for families" and "caring for community residents"

* * * building a warm home "social image.

Verb (abbreviation for verb) Target audience: customers, suppliers and employees.

Activity slogan of intransitive verbs:

1) Celebrate National Day

Celebrate the festival

2) Mid-Autumn Festival full moon

Ai IGA

3) National celebrations

Holiday gift

4) Double Ninth Festival

IGA likes your hometown!

5) I miss my relatives more every holiday season.

IGA sends you warmth.

6) Warmly celebrate the anniversary of the founding of People's Republic of China (PRC)!

7) Love is sincere

Family and even relatives.

8) Quality, service and value for money!

Seven. Activity layout and publicity

(1) Layout inside and outside the site

1, off-site:

1) Huge: each branch is made according to the actual size of the property, with information on Mid-Autumn Festival promotions and moon cake discounts for the whole audience;

2) Exhibition board: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;

3) Window glass: design and make window advertisements with Mid-Autumn Festival and National Day themes to increase the festive atmosphere;

4) Distribute 10000 advertising balloons printed with "Supermarket" (mainly hung in squares, communities and stores).

2. On-site:

1) flag paper: design and make a flag paper with the theme of traditional festivals "Mid-Autumn Festival" and National Day, to set off the festive atmosphere and beautify the store environment;

2) Archway: The purchasing department contacted suppliers to provide Mid-Autumn Festival archway sponsorship, and put it in a mooncake street to highlight the regional characteristics of mooncakes;

3) Cashier curtain: The cashier is decorated with red curtain to highlight the festive atmosphere;

4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;

5) Hanging paper red lanterns to decorate shops and making "Moon Cake Street" billboards to highlight traditional features and beautify the shopping environment;

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information. National Day Special Issue: National Day Supermarket Promotion Planning Scheme (Example) National Day Special Issue: National Day Supermarket Promotion Planning Scheme (Example).

(2) Promotion of activities

1, poster issue 4:

The first issue: Mid-Autumn Festival 1, September 3 to September 16, A4, 4P color;

2. On-site broadcast: Shopping malls broadcast information on Mid-Autumn National Day rewards in a rolling way to stimulate customers' desire to buy and increase sales.

3. Stack promotion: special promotion in the venue.

"Moon Cake Street" and "Tourist Food Street", accompanied by hawking, facilitate customers to choose and buy, stimulate customers' consumption, and form a lively and happy shopping atmosphere in the venue.

4. Personnel advertising: All personnel must fully understand the promotion activities carried out this time and do a good job in explaining the activities of each customer;

5. Newspaper advertisements: 6 issues.

6. TV commercials: 3 issues

7. advertisement apron distributed advertising balloons and presented gifts.

Eight. Activity content

In order to better promote the National Day holiday and improve the visibility of enterprises, the promotion department has formulated four sets of plans to improve the comprehensive effect. The specific scheme is as follows:

(1) "Celebrate the National Day.

Shopping lottery "

Send Venus

Activity time: September15-1October 7, 20__.

Activity content: In order to repay our customers and friends, all the shopping in our mall will be full 18 during the activity.

Yuan, you can go to the customer service center of the shopping mall to participate in the "shopping lucky draw Venus" activity with the computer receipt. You only need to fill in your name, contact information and ID number and put them into the lucky draw box, and you will have the opportunity to get 3,000 yuan worth of Venus in our mall for free.

(2) Buy cash coupons from 99 yuan -30 yuan.

Activity time: 20-65438+/kloc-0 on September 30th/00 on October 7th.

Activity content: In order to celebrate the arrival of the National Day and repay our customers and friends, during the activity, anyone who buys clothes and shoes in IGA 99 yuan will be given a 30 yuan cash coupon with a face value of 198 yuan and a 60 yuan cash coupon with a face value of 65,438 yuan, and so on. Welcome customers and friends to buy, cash coupons can not be exchanged for cash. . (Note: It's just the season change and National Day. When customers are depressed about choosing where to buy clothes, attract customers, prevent customer outflow, stimulate people flow and promote sales.

(3) Golden Week

Tourism commodity exhibition

Activity content: During the activity, 30 kinds of special commodities, such as outdoor snacks and skin care products, will be displayed to highlight the advantages of national day tourism special commodities and promote sales. The purchasing department and department store department of the Division are responsible for the information and display of tourism commodities, and the promotion department is responsible for the on-site layout and publicity inside and outside the field.

(4) Kyushu celebrates the National Day.

Activity time: 65438+1 October,1to 65438+1October 3rd.

Activity content: the purchasing department will contact suppliers to engage in off-site promotion activities in the store to enliven the atmosphere inside and outside the store.

Nine, the cost budget:

X. active operation:

1) General Manager: IGA

2) Members: heads of departments.

3) The personnel of relevant departments shall assist in ensuring the smooth progress of the activities.

2022 Supermarket National Day Theme Activity Scheme 4 Activity Purpose:

The Mid-Autumn Festival is over. Because people visit relatives and friends during festivals, there are a lot of gifts at home. Therefore, during the National Day, the sales ideas of our shopping malls should be on daily consumer goods. Therefore, we can organize a "strike hard on ultra-low-priced goods" again during the Eleventh Period, launch a wave of buying ultra-low-priced goods, attract people again, and drive the crowds and sales peaks of shopping malls.

Three. Activity time: September 29-65438+1October 7 (according to newspaper news, the Golden Week holiday may change, and the activity time may be adjusted at any time according to the situation).

Fourth, the effect of the activity: sales target 1.4 million/day; Sprint target160,000/day

Verb (abbreviation of verb) propaganda mode:

1. Broadcast publicity of shopping malls: contents of promotional activities.

2. Shop pop advertisements:

3. Outdoor display board

4. The theme banner of Ximen Rainbow Gate.

5.dm distributed 65,438+00,000 copies, and concentrated on releasing information such as autumn casual wear, non-staple food and fresh specials. (Photographed on September 2 1 day, issued on September 27)

1. Distribute 8000 copies to residential areas in _ _ county.

B._ _ copies will be distributed in the mall.

6, store atmosphere layout:

A, change the flag in the store, with autumn as the main theme: strong maple feelings.

Activity of intransitive verbs:

1, Happy National Day, wonderful drama to see you:

10. 1-3, there is _ _ Simon, _ _ inviting you to a wonderful Nanyang cultural performance with elegant performance style and various literary forms, so that you can feast your eyes on the National Day!

2. I am from China, and the national flag is delivered:

On the National Day, anyone who buys 18 yuan at the second floor of this supermarket can get a small flag at the service desk on the first floor with the receipt. (Limited to 500 noodles while stock lasts)

3, autumn clothing listed, famous clothing exhibition.

Activity time: 65438+1 October1.

June 1 0-June1,the fashion clothing hall on the third floor, famous autumn clothes will be listed grandly, and new famous products such as casual clothes, business clothes and professional suits will appear beautifully. There is always one piece of clothing that suits your taste among hundreds. Please come to the Jinshanghua 200_ Autumn Dress Exhibition.

4, famous summer clothes, seasonal discounts, ultra-low specials, and finally clearance.

Activity time: 65438+1October 4 -7 (4 days).

From June 4th, 10, the summer dresses of famous men and women will be held in _ _ Square on the third floor, with seasonal discounts. The ultra-low price will make you feel excited at home, bring your family, and spend a special sale on Ximen famous clothes in Jinshang to Taobao!

Department stores will arrange all the counters on the third and fourth floors, and if there are takeout, they will arrange them in a unified way.

5. Happy and affordable ode:

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits. In addition to the price of vegetables, the departments with shocking prices are: catering, drinks, washing, department stores, knitting, catering and drinks on the second floor. When selecting goods, according to the recent activities of _ _ _, it is necessary to select goods in a targeted manner, in principle, it is a flat gross profit. Negative gross profit can be made under special circumstances. There must be a big scene during the activity. The old lady runs around buying food in the morning.

6, shopping has a scratch, the surprise prize is amazing:

On June 5438+00. 1-5, anyone who shopped in 38 yuan on the second floor of our shopping mall or shopped in 58 yuan at one time on the first, third and fourth floors can take part in the National Day prize scraping activity with the shopping receipt, get a scratch card, and scrape off the coating to get the corresponding prize:

First prize: a 29-inch Konka flat-panel color TV;

Second prize: Aucma washing machine.

Third prize: a rice cooker;

Participation prize: a bag of washing powder or a bottle of vinegar.

100% wins the prize!

National day, shopping, and by the way, you can win the grand prize!

7, Golden Week, wedding season, romantic and sweet!

Once, because of that heartache, now, I want to fulfill my promise to you, that is, give me a chance to be good to you all my life! Honey, let's get married! Let Jin He witness * * * for us, this love will last forever!

Anyone who gets married during the Golden Week and shops all over 500 yuan in our shopping mall will get a 20-inch art photo provided by Mencius Wedding Photography Shop in _ _ County for free.

8, tourism products sales:

Indulge in mountains and rivers, stay away from cement rats,

Give the mood a complete holiday,

Come to places where there are few people,

Open your throat and shout at the mountain.

Let go of your voice and sing to the river.

Lying on the grass,

Look at the white clouds floating quietly in the blue sky.

As the bug jumps on the body and ignores it,

Turn your head to breathe the grass,

Real zero-distance contact with nature!

It is also a tourist season, and the vast number of "donkey friends" will celebrate the New Year. Camshanghua, you have prepared all kinds of tourist supplies, including tents, thermos pots and inflatable kayaks.

Add enough horsepower to your trip!

9. When you come shopping, I will give you a gift:

Customers and friends who shopped in 48 yuan on the second floor of this mall or 88 yuan on the first, third and fourth floors on June 7th 10 can get a bottle of detergent from the service desk with the receipt. (Receipts are not cumulative, and each receipt is limited to one item. )

2022 Supermarket National Day Theme Activity 5 I. Theme of the Activity

Celebrate the National Day with courtesy and friendship.

Second, the activity time

September 20th, 20 _ _—65438+1October 7th.

III. Purpose of the activity

(1) Take the National Day as an opportunity, and plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;

(2) Stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales with the help of National Day promotion activities;

(3) Deepen mutual understanding and emotional communication between supermarkets and consumers;

(D) Expand the visibility of enterprises, and further establish the image of "caring for community residents" in supermarkets.

Four. Activity content

(1) Buy 99 yuan and send 30 yuan cash.

1. Activity time: September 20th-65438+1October 7th.

2. Activities:

In order to celebrate the arrival of the National Day and repay our customers and friends, during the activity, anyone who buys clothes and shoes in the supermarket in 99 yuan can return to 30 yuan for cash, and return to 60 yuan for cash at the end of 198, and so on. Welcome customers and friends to come and buy. (Note: It's just the season change and National Day. When customers are depressed about choosing where to buy clothes, attract customers, prevent customer outflow, stimulate people flow and promote sales. )

3. Precautions:

(1) The customer should keep the shopping receipt after purchasing the mobile goods, and collect the cash back at the main service desk with the shopping receipt.

(2) Only one shopping receipt can participate in the activity, and there cannot be more than one receipt.

(3) When customers receive cash, they can only receive it after the staff stamp "Cash Received".

(4) Cash back activities are limited to customers who spend during the activities, and the date of receipt printing shall prevail.

(2) National Day carnival, _ _ gifts sent crazily.

1. Activity time: September 20th-65438+1October 7th.

2. Activities:

During the activity, the company printed cash coupons for Mid-Autumn Festival and National Day on the cover of the fourth promotion brochure (time: September 15— 10/5), with the face value of 10 yuan. Any customer who gets our brochure and cuts out cash coupons and spends more than 100 yuan in our supermarket can use one. Cash coupons cannot be exchanged for cash.

3. Precautions:

(1) When customers use cash coupons, they should keep them intact. If they are damaged or blurred, they should not use them.

(2) Cash coupons are disposable, and the cash coupons need to be recovered by the staff at the time of consumption settlement.

(3) Customers use cash coupons for consumption, and only the cash portion will be returned when returning goods, and the cash coupons will not be returned.

(4) Cash coupons are not convertible without change.

(3) During the National Day Golden Week, members will enjoy it exclusively, and tourism products will be exhibited at a discount.

1. Activity time: September 20th-65438+1October 7th.

2. Customers who buy tourist goods during the activity can enjoy a minimum discount of 3% with their membership cards. During the activity, 30 kinds of special commodities, mainly outdoor snacks and skin care products, were displayed, which highlighted the advantages of national day tourism special commodities and promoted sales. The purchasing department and the department store department are responsible for the information and display of tourism commodities, and the promotion department is responsible for the on-site layout and on-site publicity.

3. Precautions:

(1) Members who purchase special products cannot use vouchers at the same time.

(2) The special price has been sold and will not be returned.

(4) Congratulations and gifts at the same age.

1, activity time: 10, 1-7.

2. Activities:

During the activity, all customers aged 6 1 year who shop in this supermarket, regardless of the shopping amount, can get a beautiful gift at the front desk with their ID cards. Each customer can only receive one copy during the activity.

3. Precautions:

(1) Customers need to collect gifts with their ID cards, and the staff will register their ID numbers.

(2) Each customer can only participate in one activity during the activity.

(3) The final interpretation right of this activity belongs to _ _ supermarket.

Verb (abbreviation for verb) Activities and Implementation Division

Responsible for the negotiation and signing of the conditions of this event, and share the cost of the event with various brands.

Be responsible for the contents and operation methods of employee training activities.