Kia logo slogan

The significance of this sign is self-evident. Especially in today's era of "value first", a good-looking and recognizable logo adds a lot of points. For example, BMW's blue sky and white clouds, Cadillac's shield and Ferrari's prancing horse are highly recognizable and have different meanings. And brands such as Geely, BYD and Haval. After replacing the new car logo, the brand image has improved a lot, even in line with international standards.

Therefore, it is a very meaningful thing to follow the trend of the times and work hard on logo, which can even be said to be one of the things that must be done in the process of brand development.

Recently, Park Hanyu, president of Kia Motors, revealed in an interview with Korean media that Kia will release a brand-new brand logo in 2020, and the new logo will appear on new cars as soon as possible 10.

Regarding Kia's new car logo, in fact, an application was submitted on Korean related intellectual property websites before 65438+February last year. The new car logo is still based on the letter KIA, but the design is simpler and avant-garde, visually flatter and looks taller.

The Evolution History of Kia Logo

Since the birth of 1944, KIA's logo has undergone several generations of changes. The logo being used now was changed in 20 12, which is not too long in time. After all, changing the brand logo frequently has unfavorable factors for the establishment of brand image.

1944, KIA Group (also known as Jingcheng Precision Factory) engaged in bicycle parts, and then began to manufacture motorcycles and cars. Therefore, the earliest signs are closely related to machinery and look complicated.

1994, Kia Motors was formally established, and the logo also took shape. The logo consists of a silver oval frame with a gradient red background and three letters "KIA" in the silver-black body in the middle, and it also has a three-dimensional effect.

In 2000, Kia and Hyundai merged to form Hyundai Kia Automobile Group, and successfully ranked among the top 500 automobile brands in the world. Two years later, KIA changed the logo, removed the three-dimensional design, and changed it to a dark red oval frame and the letter "KIA".

The "Small Mind" Hidden in Kia's New Standard

In fact, the timing of KIA's logo change is just right, which also hides KIA's "careful thinking", that is, regroup and start again.

As we all know, Korean cars have experienced a cliff-like decline in the past few years. As the mainstay of South Korea's automobile industry, so does Kia. But it is gratifying that in the past two years, Kia's recovery has become more and more obvious, and now it is gradually returning to the mainstream camp. This time, by replacing the new car logo and reorganizing the brand image, we re-launched a model with strong market competitiveness, precisely to help Kia regain its life in the cold winter.

In addition, it can be seen from the design of the new car logo that Kia is keeping up with the trend of the times. Nowadays, the flat logo is becoming a new fashion in the market, which can be seen from the new logo of Volkswagen, BMW and Geely. Kia took off the old logo and replaced it with a new logo, which is a sign of keeping up with the trend of the times.

We also believe that the road behind Kia will get wider and wider.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.