[Skills] What are the differences between Zhou Dongyu's image positioning and publicity methods?

A few days ago, Zhou Dongyu exploded a dubbing video in Weibo, introducing the animals in the zoo in plastic Mandarin. This video quickly became popular in Weibo. It seems that the Mandarin of Golden Horse Film Emperor is not ordinary at all.

Daxiji (big lion), Xu Xiaoxi (little squirrel), Cerebellar Axe (little tiger), Mei Angry (sika deer), Dajiju (Okubo), Ni (little fox), Xiaohaitai (little dolphin), Qiangjing Angry (giraffe), (little white rabbit), (big kangaroo) and Da Da.

It can be said that our golden horse queen has already brought her own traffic body! ! ! And this is almost impossible if Zhou Dongyu just debuted ~

At the beginning, the movie "Hawthorn Tree Love" made Zhou Dongyu famous overnight. As a young woman, her face is full of green. When Zhou Dongyu is mentioned, words like "innocence" and "melancholy" naturally come to everyone's mind. You know, Zhou Dongyu's family conditions are ordinary. Her father died when she was very young. After her mother married her stepfather, she focused on dancing and didn't communicate much with her stepfather. When several middle school teachers talked about Zhou Dongyu, they all said that she had a faint melancholy and looked more mature than her peers.

Later, Zhou Dongyu, who went to Nortel, entered a period of silence. However, unconsciously, Zhou Dongyu has become eccentric, her temperament has changed greatly, and she is always full of vitality. The film "July and An Sheng" was released, and Zhou Dongyu was successfully labeled as a powerful actor with a lot of resources.

After the transformation, Zhou Dongyu has found another way in image positioning and publicity?

Image halo

From the pure and quiet autumn in Love with Hawthorn Tree to the sloppy and confused Gu Shengnan in Love You, Zhou Dongyu's painting style is changing rapidly, which can be called the self-cultivation of a golden horse winner. But the best thing about Zhou Dongyu is that she takes her most important trait-the "aura" that overflows the screen to the extreme. Look at her changes in recent years.

clothes

A few years ago, I never thought that she could dress up like this when I watched Quiet Autumn in the Country in Love with Hawthorn Trees ~

With calm colors as the main tone and lively elements as embellishment, we can take into account the feelings of both. The pattern of the clothes highlights the waistline. The use of accessories is consistent with the overall style.

cosmetics

Keep light makeup, avoid heavy makeup, and use grapefruit lipstick, which is full of vitality.

hairstyle

Replace the thick bangs and long hair, show your forehead, cut your hair short and let it pass through your chin.

Just give an example of publicity ~

20 17 The 54th Golden Horse Awards Ceremony was held at Sun Yat-sen Memorial Hall in Taipei. Last year, Zhou Dongyu won the Golden Horse Award for Best Actress with Sandra, so this year she was invited to present the Best Actor Award with Sandra.

How to publicize this? Zhou Dongyu Studio put the itinerary and costume collocation of its own artists in official website, and exposed the high-definition picture of Zhou Dongyu's catwalk.

From the previous photos, we can see that Zhou Dongyu is very satisfied with his clothes. However, the question is, how can the photo background board under the Golden Horse Award be blurred? PS is blurred and delicate, and the background board should not be burnt off.

There is no love for no reason, and there is no hate for no reason. We went on to see that Zhou Dongyu became the new spokesperson of VIVO in September, and the propaganda team really blurred the opponent of the spokesperson with great care, which can be described as very dedicated.

It can be said that Zhou Dongyu's team is thoughtful. How can such spokesmen and propaganda be unpopular?