What are the good enrollment strategies for the training center to upgrade from junior college to undergraduate course?

What are the good enrollment strategies for the training center to upgrade from junior college to undergraduate course?

Student source is to provide high-quality enrollment services for various training schools, help training institutions recruit more students at the lowest cost, and continuously improve the consultation rate and accuracy of students.

Brief introduction of Shengyuan Ruchao Company

Kunming Yuansheng Ruchao Technology Co., Ltd. (referred to as Yuansheng Ruchao for short), headquartered in Kunming, Yunnan Province, is engaged in enrollment planning, online promotion and online agent enrollment service. Integrate the well-known enrollment websites of several companies into one, and use the intelligent writing and publishing engine independently developed by the company to cover all potential users, thus truly realizing search engine marketing.

Yuanshengruchao has a professional operation and promotion team and a professional customer service team, providing a series of professional enrollment services from making school websites and courses to consulting and guidance, and striving to achieve a win-win situation among students, training schools and platforms. At present, the main businesses covered include language training, computer and IT, vocational skills, qualification examination, primary and secondary school counseling, studying abroad, and academic upgrading. Covering more than 150 cities, online courses are 65438+ 10,000+,and cooperation has been reached with more than 1000 schools, creating more than 1000 achievements for training schools in 2023.

Common promotion methods

(1)CPC: Bidding promotion, fierce competition, high price, malicious click, troublesome management and poor stability.

(2) Classified information: the threshold is low, the ranking of information arowana is unstable and the user experience is poor.

(3)SEO: the optimization cycle is long, the algorithm is updated quickly, the communication cost is high, the competition is great, and the effect is not guaranteed.

(d) Outdoor advertising: coverage is small, timeliness is poor, revision is difficult, and enrollment effect is difficult to predict and evaluate.

(E) advertising alliance: lack of credibility, poor user experience, inaccurate audience and more wrong consumption.

(6) Flyer advertising: The proliferation of flyers makes customers feel bored, the publicity efficiency is low, and resources and money are wasted.

Common registration problems

Poor user experience

The school website has been ranked by search bidding, but due to the lack of aesthetics and rationality in website design and poor user experience, the consultation rate is low.

(2) There is no professional promotion team.

The school lacks a professional network technical team. Can not be competent for seamless marketing from the simultaneous combination of website construction, optimization and promotion.

Single enrollment channel

Single enrollment channel, lack of multi-channel enrollment means; Broadening enrollment channels is a trend, such as online enrollment.

High marketing cost

High online marketing expenses are invested every year, and the marketing effect is not good because of inaccurate positioning of the crowd and insufficient experience in account operation.

What if the enrollment results are poor? Looking for the source is like the tide.

Low input cost

Push accurate resources for free and pay according to the transaction effect. Failure to complete the transaction is equivalent to free advertising, low investment (paying part of the annual fee) and high output of the school.

② Wide coverage.

Online enrollment, free from geographical restrictions, can be recruited nationwide, with wide advertising coverage, long duration (24 hours online) and high brand exposure.

(3) Promotion is more worry-free.

You only need to provide the materials needed for promotion, web page making, keyword ranking, brand promotion and online order taking, which are all given to us.

(4) The enrollment effect is good.

Accurate keywords are optimized throughout the network, with strong orientation, clear audience and better trading effect. In 2022, it will bring more than 6.5438+million achievements to the cooperative institutions.

Why did you choose us?

(A) their own offline promotion of enrollment

1. Self-enrollment offline, the labor cost is too high and the income is low.

2. The cost of distributing leaflets through offline part-time recruitment is too high.

3. I don't know ranking optimization, only know how to vote for Baidu.

4. Employees recruit students by posting on the traditional WeChat Weibo QQ.

5. Your own official website will not be optimized, and its coverage is small.

6. Rely on the recommendation of students and seldom publicize.

I just want to post some job advertisements on some free websites.

8. The cost of recruiting professional teams is too high.

② Registration service of other websites.

1. Single website has low brand awareness and small coverage.

2. There are few lists, and the student conversion rate is low.

3. The coverage of similar keywords in a single website is small.

4. Insufficient promotion.

5. The quality of the list is low, and there are few accurate lists.

6. The optimization technology is limited and there is no professional optimization team.

7. It is difficult for keywords to occupy the first few pages of search engines.

8. Obtaining the student list is not timely.

(3) Sources of enrollment services.

1. Three websites are promoted simultaneously, covering a wide range.

2. The computers and mobile phones of the three websites are displayed at the same time.

3. Exquisite web pages greatly enhance the brand image.

4. The publishing engine can cover a large number of long tail keywords.

5. The published soft articles conform to SEO rules, and the search ranks high.

6. Careful course packaging improves the user experience and consultation conversion rate.

7. The list is of high quality and good transformation.

8. Professional operation promotion team and professional customer service team.

Promotion engine

① Automatically generate one-click publishing.

The publishing engine can generate a large number of high-quality articles with one click, and automatically publish the three major enrollment websites.

Good user experience

Each published article is equipped with a beautiful landing page and related course introduction to attract users' consultation to the greatest extent.

③ Comprehensive coverage of users.

Covering potential users in all directions, including upstream and downstream keywords, core keywords and long tail word layout, covering users to the greatest extent.

(4) Achieving hegemony in a short time.

The publishing engine has the characteristics of automatically publishing and covering a wide range of keywords, and can realize screen control in a short time.

Cooperation process

(1) Understanding communication: mainly understanding school information and promoting courses.

(2) negotiation details: discuss the details in the process of cooperation.

(3) Signing the contract: confirm the details of the contract, and both parties shall sign and seal it.

(d) Docking of materials: docking of course materials, putting relevant courses on shelves and making pages.

(5) Promotion and drainage: Use publishing engine to promote and drain related courses.

(6) Transaction settlement: Push accurate students and check the settlement commission after registration.