Activities planned for the Chinese Valentine’s Day on campus

Activity plan planned for the 2021 Chinese Valentine’s Day on campus

In order to ensure that activities are carried out in an orderly and effective manner, it is usually necessary to formulate a complete activity plan in advance. The activity plan refers to a specific activity for a certain event. Planning documents developed. How should an activity plan be formulated? The following is the activity plan planned for the 2021 Chinese Valentine's Day on campus that I have collected for everyone. It is for reference only. I hope it can help everyone.

Activity plan planned for the Chinese Valentine’s Day on campus 1

1. Enterprise overview

Blue chocolate is one of the series of products launched by xxx Co., Ltd. in China, 20xx Entered China in the year. "Milk is fragrant and silky" has become a classic advertising slogan. Chocolate has long been the first choice for people to convey their emotions and enjoy beautiful moments.

2: Planning event background:

The Lunar New Year "Qixi Festival" is coming. On this special day - a Valentine's Day belonging to the Chinese, chocolate still plays a very important role. role. On the romantic Chinese Valentine's Day, hold the warmth and sweetness of chocolate in your hands, and express your heartfelt feelings to the one you have admired for a long time. The rich and mellow chocolate, share the beauty and love with the person you love most. On Chinese Valentine's Day in XX, Blue Heart joins hands with hundreds of millions of warm and sweet lovers and friends to send care and refreshment. Tell your story, share happiness, share beauty, convey the love in your heart - the true love that belongs to each other. In the hot summer, blue accompanies every couple to cool down the summer, nourishing and sweetening every day, giving each other a special Valentine's Day, joining hands with each other for a lifetime of happiness, and never leaving. Blue is wonderful because of love and special because of love. In the season full of love and the festival of lovers, blue joins hands with all lovers and friends to build a palace of love and firmly express the true love in the heart.

3. Purpose of the activity

1. Use the special atmosphere of Valentine’s Day to carry out this blue chocolate promotion activity, expand your brand awareness and market share, and create a good Corporate image.

2. Use this Valentine’s Day promotion to increase the sales volume of blue chocolate and increase sales this quarter.

3. This promotion is carried out to facilitate the formulation of corresponding competitive strategies to deal with competitors in the same industry.

4. Strengthen the long-term purchase of old customers and form loyal customers; attract new customers to buy our products and form satisfied customers.

5. During the off-season period after Valentine’s Day, build confidence in sales points and obtain support from sales points to generate sales growth. Therefore, when designing activities, we should consider attracting attention, promoting memory, achieving good impressions, improving the market competitiveness of our chocolate company, further increasing market share, and achieving a big breakthrough in sales.

4. Target audience

Couples aged 16-23 who are in love and focus on romance, mainly college students. This type of consumer is the main group of people spending money on Valentine’s Day. They are full of passion, advocate romance, fashion, like fantasy, and can quickly accept new things. They are a fashionable class who will never get tired of seeking novelty and change. Moreover, their consumption habits are immature and they are easily influenced by advertising, so they are the main targets of advertising. They are a group that likes to remember, so they are destined to be more susceptible to the influence of this type of consumer group and follow the pace of this group to celebrate their lovers. Festival. Therefore, we can strongly stimulate such groups to produce purchasing behavior to drive their consumption behavior.

5. Activity time and location

(1) Activity time: *** three days before and after the seventh day of the seventh lunar month. The event time is set as: 10 o'clock to 21 o'clock (11 to 13 o'clock and 19 to 21 o'clock are the peak flow of people)

(2) Activity location: main campuses of various universities in Yunnan

6. Activity theme: Meeting youth - sweet time

7. Activity content:

1. Free trial of food and samples.

2. Discount purchase and gift activities.

The specific discounts are as follows: Purchase chocolate worth xx yuan and get a pair of exquisite couple rings as a gift.

Purchase chocolate worth xx yuan and get a pair of personalized couple cups as a gift. Purchase chocolate worth xx yuan and get a pair of fashionable couple watches as a gift. Purchase chocolate worth xx yuan and get a bouquet of roses for the couple as a gift.

3. Play games and receive free chocolates.

Game 1: The lady wears a red hijab and the man wears a tie. Theme: Our love is so tacit. Awards: Best tacit lover award.

Organizational method: 4 couples are randomly selected. The girl covers her head with a red hijab and ties the boy with a mask. Anyone who peeks is considered a violation. The fastest and most beaten couple will be disqualified. Good wins. This competition is divided into two rounds, with four couples in each round. The winning couple will each win the Best Couple Award.

Responsible person: Two on-site emcees

Competition supervision: On-site couples sign up or randomly selected

Game 2: Best Partner (Couple Station Newspaper) Theme: Awards for the wisdom and magic of love: Smartest Love Award

Organization method: 4 couples are randomly selected. First, the couple stands on the newspaper, and then folds the newspaper in half continuously. The area of ??the newspaper becomes smaller and smaller, but Neither one of the feet of the couple standing on the newspaper can touch the ground, nor can they rely on external force or objects. Otherwise, it will be regarded as a violation and they will automatically exit the competition. The last remaining one will be the winner. This competition is divided into two rounds, with four couples in each round. The winning couple will each win the Smartest Love Award. Person in charge: On-site emcee

Supervision: On-site couples sign up or randomly draw

Game Three: Cooperative Word Guessing Game

Theme: Connected Hearts

Awards: Most Connected Lover Award

Organization Method: Random Draw or Voluntary Sign up for four couples, with one person facing away from the screen and the other facing the screen. The person facing the screen uses actions to perform what is shown on the screen. Language prompts can also be used, but if the prompt language involves specific pictures or text displayed on the screen, It will be regarded as a violation; the person with his back to the screen will say what is shown on the screen for one minute, and the one who says the most correct words will be the winner. This competition is divided into four rounds, and the winner is only one couple who will be the most connected lover.

Responsible person: On-site emcee

Supervision: On-site couples sign up or randomly selected

4. Launch the first Chinese Valentine's Day, Couple Chocolate Set Promotion.

5. Couples and friendship chocolate diy, students make their own chocolate activities on site.

8. Activity method:

If you purchase a chocolate gift box (160g) of any flavor at the event site, you can draw a lottery at the site with your receipt. Our awards are set as follows:

First prize: one person and a 50 yuan blue chocolate purchase coupon. Second prize: three people and a 30-yuan blue chocolate voucher. Third prize: five people and a 20-yuan blue chocolate voucher. Fourth Prize: Ten winners receive a 10-yuan blue chocolate voucher. Fifth prize: 20 people: a pair of exquisite key chains.

9. Advertising coordination methods

(1) Advertising creativity

(1) Pop advertising. Make a plastic blue chocolate model and place it at the event to attract consumers' attention. At the same time, some balloons and other decorations are added to add some romantic atmosphere, which is also in line with the romantic theme of blue chocolate "do you love me", allowing more consumers to join the event driven by their love for beauty. .

(2) Theme slogan: Meet youth-sweet time.

(3) Subtitle "Let every day be Valentine's Day".

(2) Promotional methods

(1) Large posters. Present the blue chocolate event rules and rewards in the form of posters to attract the crowds.

(2) Distribute flyers at the event site. The time of the event, lottery rules and rewards are also clearly stated on the flyers.

10. Material preparation for promotion:

(1) Personnel arrangement

1. Each school hires several part-timers to distribute flyers.

2. Each school hires several part-time promotion staff.

3. Each school invites two people (one male and one female) to be the master of ceremonies that night. The two of them introduce the blue chocolate and announce the start of the event.

(2) Material preparation

1. Rent a venue from the school.

2. Flyers, 5,000 copies.

3. Promotional posters, 300 copies.

4. Pop advertisement, including a model of blue chocolate and 200 balloons around the venue. (Prepare 300)

5. Three tables in the event venue, three temporary tents 6 One box for the lottery (Prepare 2); 30,000 lottery cards 7 Prepare sufficient chocolate products In stock, chocolate trial size.

11. Cost budget (each campus)

Flyer xx0*0.04=800 yuan On-site poster banner 500 yuan Booth 200 yuan Chocolate model: 100 yuan Balloon: 300*0.3 =90 yuan pen: 30*0.5=15 yuan

Lottery box: 8*2=16 yuan lottery cards: 30000*0.02=600 yuan total: 2321.

12. Accident prevention

We were more prepared than planned when distributing flyers and preparing giveaways. In addition, customers who wantonly disrupt order or have complaints need to be persuaded to leave the event site and have friendly consultations and explanations with them. If the other party ignores it, further measures will be taken. In serious cases, you can contact the door to deal with it. Ensure that our activities can be carried out normally and smoothly, so that consumers, manufacturers and the site can also benefit and achieve a win-win situation.

13. Effect Estimation

During the three-day promotion activity, the sales of blue chocolate will increase to a certain extent. As a high-quality product, blue chocolate Leisure products, which use high taste and spiritual products that other chocolates do not have, are dedicated to love and have a romantic charm. We stimulate consumers to buy through generous prizes and interesting draws, which gives a certain level of purchase to the product. The entertainment color, romantic pop advertisements and on-site decorations will attract the attention of young people who pursue romance. A lottery was used in the event to allow every participant to experience the eternity of blue, the fragrance of chocolate, and the affection of a lover holding hands. This is in line with both blue chocolate and the deep and affectionate expression between people in today's society. Activity plan 2 planned for the Chinese Valentine's Day on campus

1. Summary of activity content

A "SHOW YOUR LOVE" themed party will be held for all students in the school; the content includes laughing on the same stage and letting go of hope; as well as speaking to classmates We offer and sell roses, Kongming lanterns, couple T-shirts and other Valentine's Day-specific accessories.

2. Purpose of the activity

This activity aims to create a sweet and warm atmosphere for Chinese Valentine's Day for school students, so that students can feel the romantic atmosphere of Valentine's Day; and enrich the students' After-school life, guide students to establish a correct view of love. At the same time, students participating in this activity can exercise their abilities in various aspects and enhance their awareness of cooperation.

3. Activity plan

1. Activity time: 7:00 pm on x month x, 20xx

2. Activity location: New Square (to be determined )

3. Detailed process of the event: Valentine’s Day event planning xx preliminary stage

3.1.1. Looking for sponsors

(1) Time: x month, 20xx Mid to late period

(2) Content: The planning department assists the external relations department in writing a business plan and attracting external contacts for the event.

3.1.2. Looking for partners for eye stores and jewelry stores

(1) Time: mid to late June 20xx

(2) Content: The External Relations Department contacts relevant merchants to negotiate supply, returns and price issues, and signs contracts.

3.1.3. Preliminary publicity and preparation

(1) Early June

Content: The Planning Department and the Propaganda Department discussed posters, banners and slogans (with certain connotation) and the decoration of the "wishing wall".

(2) Before x month xx

Content: The Secretariat assists the Propaganda Department to prepare posters, banners, and order orders, and the Propaganda Department begins to prepare for online publicity.

(3) Before x month xx

A. Arrange the personnel, location and supply of items for sale during the two days of the event. The personnel arrangements include: cleaning up the site after the end, settlement of turnover, and collection of remaining items.

B. Determine the prices of roses, Kongming lanterns and other trinkets; preferential plans; and sales methods: for example, door-to-door delivery, buy now, get free, etc.;

(4) From xx to xx

a. Post posters in prominent places on campus;

b. All staff will write on the blackboard to expand publicity.

(5) x month xx

Prepare the items needed for setting up the table (decorations; small stickers; advertising banners and order forms for ordering; party registration forms; "wishing wall" "; 10 thick black gel pens and ballpoint pens each; camera (the order advertising banner includes price, contact information and other necessary descriptive text)

(6) xx to xx

Set up a table at the entrance of the cafeteria for event promotion, ordering (can be delivered directly to your door on the day of the event) and registration for theme parties (promotion for several days)

(7) x month. xx

Inform all members of the regular meeting to discuss personnel, items, sales plans, method arrangements, etc. on the day of the event

4. Venue layout

(1) Some boys. Move tables, poster boards, etc. to the designated location at 7 a.m. Girls bring stools from the dormitory and are responsible for setting up the venue (all members arrive 2 hours in advance)

(2) All members arrive at 11. Please put on your official uniform and arrive at the stage setting location and follow the arrangements.

a. Sound adjustment

b. Stand guard, sign up, introduce activities, and answer questions

c. Introduce the event, guide registration, and sign at the banner

d. Take photos and record the event

(3) After the event, clean up the event site, collect the registration form and send it to the secretary Organized on behalf of everyone.

(2) Start selling roses and trinkets to couples around 5:30

A. Discount plan, such as a. Buy 9 flowers and get a trinket for free

B. Buy 2 accessories and get a flower for free

C. Deliver to your door based on the previous order (the flowers come with a small card, write the sender, blessing, etc.)

(3) Hold a "SHOW YOUR LOVE" theme party (the event planning document is attached)

(4) After the event:

a. Clean up the venue; Count the items

b. Settlement of turnover will be kept by the Secretariat

2. On x month xx

After selling the Kongming Lanterns, everyone will be relatively concentrated A place to fly together.

a. Members need to bring 2 lighters each to prevent the lighter from working properly;

b. Before selling, members should understand how to use the Kongming Lantern;

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c. Understand the fire safety of the venue before the event and determine the safety plan.

After the event:

1. Discuss how to handle the profits, such as donations, etc.

2. Count and return items

3. Activity display and report: Hang the signed "5.21 Valentine's Day" on the publicity board and place the wishing wall at the cafeteria door.

4. Use a questionnaire to investigate students’ satisfaction with this activity and collect opinions.

5. Hold experience exchange meetings.

4. Resource requirements

Existing resources: balloons, lace flowers, ribbons and decorative plastic flowers, stickers, resources needed:

A. Sponsors A large stage is provided, as well as lighting, sound and other stage equipment;

B. Two hosts; to activate the atmosphere of the venue;

C. A wishing wall (wooden board); four banners ;

D. Venues at the entrance of two canteens;

E. Flowers, Kongming lanterns and other couple accessories (such as rings, necklaces, bracelets, key rings, couple cups, etc.).

5. Event contingency plan

(1) If there is a conflict in the event, the overall event can be advanced or postponed for a few days appropriately.

(2) How to deal with unsold items, especially roses, should be coordinated with the merchant in advance.

(3) Check the weather conditions on the day of the event a few days in advance. If it rains, adjust the event date on a small scale.

(4) If the markers are blown away after they are hung on trees and dormitory buildings, they should be replaced as soon as possible.

(5) If the campus Valentine’s Day party cannot be implemented due to sponsorship and other issues, it will be replaced by a Valentine’s Day party and other similar activities.

6. Activity person in charge

Activity plan 3 planned for Qixi Festival on xxx campus

1. The theme background of the activity

The purpose of this activity The theme is to highlight that xx Literary Society is not just a literary and art group, but more importantly, to show that to a certain extent, xx Literary Society is the common home for all people who like literature and art. Here, love is in xx, love makes us grow, love brings our mutual dreams together, pours hope, lets dreams fly, and sails together.

2. Purpose of the activity

Internal: liaise with members, social affairs, and readers, enhance emotional communication, and promote the development of literature, art, etc.;

Externally: Promote xx Literary Society, build a brand, establish an image, expand influence, and increase visibility.

3. Activity time

20xx, x month xx day

4. Activity theme

Love in xx.

5. Theme elements

Song party, guest singing, love poem recitation, true confession, games and entertainment, etc.

6. Activity location

xx Literary Club YY channel

7. Expected goals of the activity

Goal 1: Increase membership through activities , social affairs, and emotional exchanges between readers; enhance the enthusiasm of literary lovers in all aspects such as creation and work.

Goal 2: Through activities, establish an excellent image of xx Literary Society and develop the literary status of xx Literary Society.

Goal 3: Through activities, expand the positive influence of xx Literary Society and enhance the popularity of xx Literary Society.

8. Work Arrangement

(1) Moderator: xx, xxx

(2) On-site control: xxx

( 3) Subtitles: xx

(4) Reception: xx, etc.

(5) Participants: special guests, ordinary tourists, members, social affairs, readers, etc.

9. Specific arrangements for the evening of the event

(1) 19:30: Warming up, the host is in place, and the venue controller is responsible for the music (the music should be as soft as possible)

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(2) 19:55: The host announced that the event has entered a countdown, and the field controller was responsible for the music (the music was mainly intense and urgent) and the subtitles began to be written.

(3) 20:00: The host announced the official start of the event, read the opening remarks, and the president of xx Literary Society gave a welcome speech.

(4) 20:10; Play the recording of the guest who cannot be present, (the venue control will play the recording audio after the host announces the name of the guest and cannot be present) and the subtitles will be played at the same time as the guest information.

(5) 20:15: The event officially begins with a performance by the social affairs department.

(6) If a special singer arrives during the re-singing of the social service, the reception and venue control will handle the emergency. In principle, they will politely cut off the social performance and welcome the special singer. Invite them to sing in time.

(7) 21:00: Conduct on-site true confession activities (the host should use random sensationalism, and play songs such as "Wedding March" or "Today You Will Marry Me" under field control. Pay attention to adjusting the volume to It is better not to affect the host and advertiser's speech)

(8) 21:20: Reciting love poems with music.

(9) The host and field controller should play a good role in inciting the atmosphere on the scene, and can play appropriate games to activate the atmosphere on the scene.

(10) All event staff and singing staff are required to rehearse in the afternoon of the event. YY must remain online during the event to communicate and adjust in a timely manner and adjust the order of event columns.

(11) 22:00: The climax of the event and the continuation of the event.

10. Person in charge of event planning

xx, xx, xxx and others.

11. Lan Mo Xuan Literary Club special recruitment

YY staff such as reception, subtitle group, field control, resident singer, etc. If interested, please sign up; xxx Literary Club YY Working group, group number: xxxxxxx. ;