Is it really orange meat in the fruit orange?

I worked as an intern at Coke for some time. I once saw Pepsi Tropicana when I visited the market, and noticed that the label on it said: No fruit crumbs! Because only Pepsi and Coke are the authentic orange pulp drinks in our region, I asked my sister in the marketing department after returning to the office: But what does this slogan mean?

he said, look, the pulp in Tropicana is one by one, but the fruit in the orange is all crumbs! But it doesn't matter, even if they say this slogan, they don't sell as well as us! During the internship, a senior visited the factory before, saying that after mixing the orange juice, he took a packet of fruit crumbs and put them into the juice to break them up and then canned them. Although it was harmless, it did feel a little deceptive to consumers! At that time, in order to enter the low-concentration juice market, Coca-Cola first developed queer (market segmentation strategy) for the children's market, and then began to develop low-concentration juice for the mass market after its success. At that time, the NO.1 in the low-concentration juice market was unified with more fresh oranges. In order to compete with more fresh oranges, Coca-Cola chose the strategy of upgrading the content (more selling points, better taste experience). The taste of pure fruit particles is average, but people can see orange particles inside. So Coca-Cola chose orange velvet. It can not only make people see and drink thick pulp, but also does not affect the sweet and refreshing feeling brought by juice. So in the promotion year after year, I finally surpassed the fresh orange and took the position of the boss. At present, the annual sales of single products are more than 1 billion, and the profits are even more abundant (only in Chinese mainland).

p.s.1 Unification Because of strategic mistakes in those years, 1% of fruit juice and iced tea were overtaken.

2 Another interesting thing is that Coca-Cola was not very confident when making low-concentration juice, so it wanted to buy Huiyuan and offered a very high price ($2.4 billion). Unfortunately, the Ministry of Commerce refused to show its sense of existence. It's a pity. In terms of Huiyuan's market value, slag management and even worse product development ability, it's lucky to find a sucker like Coca-Cola. Zhu Xinli said that he sold the enterprise as a pig, but that was actually a negotiation strategy, which he told Coca-Cola. In fact, his heart is full of joy. Unexpectedly, the Ministry of Commerce and the people of China took it seriously. National brands are sold as pigs? Absolutely not!