What's the difference between JD.COM who started to "sell a house" and a real estate agent?

It has been some time since the May 4th Youth Day, but the "post-wave" discussion upsurge released by the May 4th fever has not subsided. In the face of the surge in the video, the comments in reality are more like the scene of a rollover. Many people question that the "elite" in After the Wave simply cannot represent the stressed young people in reality. Someone said, "The real afterwave is that three generations of wallets have to be poured into one house."

As the foundation of life. House is not only a realistic pressure that young people have to bear at present, but also an eternal topic that spans several generations of families. For a buyer from "six wallets", how to buy a house and what kind of house to buy have become the most important decisions in life.

Nowadays, people are used to relying on real estate agents. But in fact, these purchase channels are a big psychological game for property buyers. Is the property real? Is it legal and compliant? Should I give a deposit? Is the price really favorable? Buyers, real estate agents, developers and landlords are suspicious of each other.

In the case of chaos, I didn't expect e-commerce to enter the game.

A few days ago, JD.COM launched its own real estate business. JD.COM Real Estate also announced that it has signed a strategic agreement with Zhong Jun Group to sell the first batch of 1000 suites of Beijing Fangshan Real Estate Zhongjun Yunjingtai under Zhong Jun Group in JD.COM.

This news shows that JD.COM. The self-management of COM has begun to take over the real estate business. But in the market covered by the traditional real estate sales model, how does JD.COM intend to enter the market? Do you want to keep the existing model or do something new?

At present, they want to do something different. The biggest difference is that all the houses in JD.COM will cooperate directly with developers to break the disadvantages of "information asymmetry" in online house purchase.

The general manager of JD.COM Real Estate once said: "This will lead to a change in the way of buying houses."

The traditional purchase mode makes buyers passive, and they can only see "shallow" information such as real estate details and promotional offers, as well as troubles such as low bargaining power, competition for housing and return disputes. Therefore, JD.COM hopes to act as an intermediary service provider between housing and buyers, and solve these problems for buyers through a set of standardized service models.

The professional team of JD.COM Real Estate will strictly review and evaluate the developer's house to ensure that it complies with the corresponding laws and regulations, and also meets the five service rights and interests proposed by JD.COM. COM: Support for house selection, self-discount, price protection, no reason to cancel the contract, and lock the house online.

It can be seen that JD.COM does not choose "wholesale" procurement, but prefers to cooperate with well-known domestic large-scale real estate brands to effectively guarantee the quality of housing and solve the "core needs" of buyers from the perspective of rights and interests.

A tougher policy is that JD.COM also applies the general online shopping rule of "no reason to return goods" to selling houses. If the buyers are not satisfied with the house, it will be handled by JD.COM Platform, so as to avoid the worries of the buyers. For example, online contractors give VIP permission, give priority to locking favorite houses, and purchase insurance services that users can enjoy for up to half a year. Almost all of them are "money-making tricks" that traditional sales models dare not put forward.

In addition, JD.COM has more than 300 million customers, which will undoubtedly increase the bargaining space of buyers.

Buying a house, buying a suitable house, enjoying preferential prices and having no worries after sale, JD.COM transferred the experience and technology of the retail side to real estate sales, forming a "natural separation" from the traditional real estate sales model.

If "self-operated real estate" can standardize all the processes running through pre-sale, sale and after-sale, it will change the efficiency of matching houses with users and the sales link, and really guarantee to bring greater benefits to buyers.

JD.COM intends to build a housing-specific service platform, which may be a new way of mutual benefit for buyers and sellers.