How to communicate effectively with customers in the early stage?

There are many examples of communication failure in sales promotion. What are the reasons? In my dictionary, the so-called communication failure is described as follows: "If it is not accepted by the customer, or the customer does not understand, everything said is invalid. The reasons for this communication obstacle are that the language expression is too weak, the pronunciation, expression or reading ability is insufficient, the words and sentences are improper, or the communication object is not interested at all. "

It is very important to establish a bridge of "trust" or "goodwill" with customers when making initial contact with them. the same

At the same time, we must first point out the urgency of customers' demand for this product, and then arouse customers' desire to buy.

Almost all salespeople think that in all the links related to sales promotion, the most difficult thing is communication with customers. In fact, successful communication is very difficult, because the environment is different and the position is different.

I have seen such a slogan in many salesman training occasions: customer-your opponent.

Think about it carefully, is this view accurate? Opponents are used to be defeated or destroyed. You may think it is glorious on the battlefield, but it is a disaster for you to beat your customers in business.

In fact, the real negotiation is gentle, there is no murder, and the customer wants to be the winner of this transaction. Therefore, you should give full play to your communication skills with the other party, treat customers with respect and friendliness, and let customers fully feel your efforts for him.

Only when there is a win-win situation in any business can we maintain long-term business ties. Actually, this is a simple common sense. I reiterate that it is because salespeople make this mistake again and again every day.

The personal accomplishment of a salesman also determines whether he can communicate with customers well. I once met a salesman. During our conversation, he spat at the back of the office door like no one was watching. My affection for the salesman vanished in an instant. In order to respect him, I didn't show a reproachful expression, but reminded him to pay attention to hygiene. But after a while, he picked up a tablecloth under the table and rubbed his dusty shoes.

I couldn't bear it, so I asked him out rudely at once. Can you imagine if a salesman does something unsanitary in your office, do you still have the patience to communicate with him?

Usually, human eyes are one of the means of communication. When we meet a stranger for the first time, we can often decide whether our future relationship is an enemy or a friend at the moment of eye contact. It sounds incredible, but it is true.

I don't know if you have had such an experience. The first time I met a stranger, I had a good impression on him at the moment when my eyes met. On other occasions, when you meet another stranger, your heart will be alienated from him. I've been in this situation many times. So I think that the use of eyes can greatly enhance the persuasiveness of words! Conveying persuasive thoughts, eyes and words are equally effective!

In your conversation with customers, it will be quite dangerous if you avoid each other's eyes for a long time, which at least shows that your conversation is ineffective.

When making a sales call, the tone and intonation of the salesman are also the key to effective communication. The Greek philosopher Socrates said, "Please speak so that I can see you clearly." Because he understands that human voice is the expression of personality, and the voice comes from the inside of the human body, which is an internal anatomy. Words follow the sound, in other words, there are sounds in the words and feelings in the sounds.

This is why many salespeople are eloquent, but they can't convince customers. If a salesman's tone reveals fear, hesitation and unconfidence, then he has failed.

If you are as quiet as a virgin, your tone must be deep, soft and peaceful. By analogy, your voice can really reveal your true colors! If your voice is soft and calm, it will make others feel good. No one wants to listen to shouting.

Communication skills can convince others, and business negotiations may achieve excellent communication results. Communication is the art of persuading others.

In fact, real communication is based on mutual communication. When both sides feel good about the dialogue, they will involuntarily show some actions to render it. For example, body language, body language will not deceive people! It usually expresses the inner intention better than words!

Sammy moreau, a master of humorous drama, said: "The body is the glove of the soul, and body language is the discourse of the soul. If our senses are sharp and open enough and our eyes are sharp enough to capture the information expressed by body language, it will be much easier to talk and communicate. Knowing body language is equivalent to opening a direct communication and unimpeded road for the other party. "

Tongue is easier to control than body, and our body language is clearer than language. The body's reaction is usually direct and uncompromising, and words can be euphemistically modified. Careless body movements will cause conflict injuries, and people who don't need gestures to assist dialogue will be so stiff! Basically, it is absolutely impossible to express a message without the participation of hands or arms.

Therefore, you can make an accurate response and communicate effectively by reading each other's body language. Also, only those who really know how to listen attentively and observe with their eyes can truly grasp the true meaning of communication skills.

First, fully understand the customer and understand his needs.

Second, treat the customer as a friend and serve his needs.

Third, giving convenience to customers means giving convenience to yourself.