What does Wenchuang mean?

"Wenchuang" refers to a cultural phenomenon-cultural creativity, which takes culture as an element, integrates multiculturalism, combs related disciplines and uses different carriers for reconstruction and innovation. But now, "cultural creation" is also used to refer to cultural and creative industries, that is, relying on the wisdom, skills and talents of creative people, creating and upgrading cultural resources with the help of high technology, and producing high value-added products through the development and application of intellectual property rights, which has the potential to create wealth and employment.

Creative Significance of Wenchuang

In the era of "content is king", whether it is traditional media products such as TV images or emerging industries such as digital animation, all capital operations are based on excellent products, and excellent products that stand out from the competition come from people's rich creativity. Therefore, the essence of cultural and creative industries is a kind of "creative economy", and its core competitiveness is people's own creativity. "Difference" and "individuality" inspired by originality are the foundation and life of "cultural creative industry".