What does the new retail media mean? What media and advertising forms are included?

the new retail media refers to a new media form characterized by digitalization, intelligence and interactivity, which integrates the development of e-commerce and retail industry. Through data analysis, artificial intelligence and other technical means, it realizes the identification and satisfaction of consumers' personalized needs and provides a more convenient, efficient and high-quality shopping experience.

The new retail media covers many types of media and advertising forms, and the following are some common forms:

1. Mobile applications, such as Taobao, JD.COM, Pinduoduo and other apps, provide users with functions such as product information and shopping process on the mobile side.

2. Online social media: such as WeChat WeChat official account, Weibo, Aauto Quicker, etc., you can use social media platforms for product promotion and brand promotion.

3. digital advertising: placing digital advertisements on advertising platforms such as search engines, social media and video websites to attract consumers' attention and purchase.

4. email marketing: sales promotion and brand promotion are carried out by sending emails to customers.

5. Virtual reality technology: Virtual reality technology is used to provide consumers with a more real and immersive shopping experience.

in a word, the new retail media has the characteristics of digitalization, intelligence and interactivity, and can realize brand promotion, user growth and promotion of marketing effect through various media and advertising forms.