What are the trends in the domestic clothing market?

At present, due to the COVID-19 epidemic, the domestic clothing market is still fluctuating, and the market is still closed or just opened.

Affected by the epidemic, the market demand is sluggish, many people don't go out shopping, and the market also puts an end to crowds. Consumers should stay at home!

Of course, the e-commerce platform is still a better way to consume. At least in the first half of the year, the clothing market will definitely be dominated by e-commerce.

If we follow this year's trend, I personally think that the trend of domestic clothing should be mainly high-end quality clothing!

Stylistically, it should be simple, casual and sporty. Of course, there have been many styles of trends abroad, and China will gradually follow the international trend.

The domestic market trend is generally reflected in the clothing collocation of stars first, and then the popular collocation direction of ordinary consumers is introduced.

Personally, I am optimistic about this year's fashion trend. After all, after being affected by the epidemic, there will be a certain psychological transformation, which will transform this emotion into psychological compensation and satisfaction for consumers.

I hope my answer has reference value, thank you!

With China becoming the second largest economy in the world, China's position and influence in the world are also growing, and the elements of Chinese style are also well known and recognized by major global brands.

The popularity of Chinese style has two manifestations. First of all, Hanfu is accepted by more and more young people. You can often see a beautiful young lady walking confidently in the street in Hanfu. This is not only China people, but also foreign friends and even some stars; The popularity of Hanfu promotes the sales of Hanfu and the good development of Hanfu industry.

The second manifestation of the popularity of Chinese style is that it is used by more and more trend brands. Li Ning used to be the leader of sports brands in China, but not all the achievements in previous years can be overshadowed by a miserable word. With the return of the legendary Li Ning himself, it became an instant hit in Milan Fashion Week with Chinese style, attracting countless fans in China. Li Ning is the leading brand of Chinese style in China. Through the successful application of Chinese style, it has established a trendy brand image in China, attracted many young consumers, and most importantly, made a beautiful turnaround in performance and achieved long-lost profits. Under the influence of Li Ning, many sports brands such as Anta have successively tested Chinese style products.

Not only domestic brands recognize Chinese style, but many international brands also favor Chinese style. Nike and Adi both earned lucky money for the Chinese New Year in China. The price of white silk shoes jointly signed by Edison Chen and Nike is more than 7,000.

After the epidemic, consumers' consumption habits will change, and their consumption behavior will become more and more rational in the future. With the improvement of living standards and aesthetic cognition, people's requirements for clothing will become higher and higher, and they will become more personalized and humanized. The vicissitudes of nature have an impact on people's subconscious, and consumers will have higher and higher demand for green, natural and comfortable materials. Now that the social division of labor is so fine, the characteristics of clothing segmentation are getting stronger and stronger. The diversification of people's lifestyles will also change the way they dress, such as wearing workplace clothes in the workplace, fashionable workplace clothes in magazines and design companies, serious workplace clothes in the financial and legal fields, small social dresses in the company's annual meeting, big dresses in some grand parties, professional clothes in sports and leisure, and relaxed and comfortable home clothes at home. People are constantly changing their roles on different occasions, so that clothing can fulfill its due mission.

This problem involves a wide range, and the trend involves many topics such as theme color, pattern trend, noodle accessories, technology trend, modeling design and so on. It is difficult to generalize. From the world trend, the modern and retro modes spiral up alternately, especially in the fashion industry. With the global trend culture permeating the China market, global culture and China trend are rapidly merging.

From the consumer market, the post-90s, post-90s and post-00s have become the main force of the trend market, and the consumption scale accounts for 80% of the total scale. These young consumers are becoming more and more personalized, diversified and advanced, and have a self-conscious consumption tendency. And those stars who are close to this group of young consumers and have their own traffic aura set up trend brands, which also shows their strong design attitude. They integrate their views on the trend into the brand and create works with different styles, maturity and distinctive features. With the rapid development of Internet and social networking sites, the geographical boundaries between trendy cultures have become increasingly blurred, and the globalization trend of trendy formats has become more and more obvious.

For ordinary designers, it is easier to understand local trends, but more difficult to understand global trends. But there are also shortcuts, that is, referring to the design of international big brands and the fashion clothes and independent brands of leading stars. This is actually the practice of many designers of fast-moving fashion brands, such as Aza, Aji and Aku.

Besides, fashion shows such as Paris, Milan and new york are also the most important reference factors, but everyone has different understandings and perspectives.

In recent years, the world's clothing retail giants have gradually occupied the market share, grabbing the market profits of retail enterprises, and the competition is extremely fierce. Foreign retail industry has advantages in capital and talent management, as well as advanced modern marketing technology and management experience. Compared with the strength of foreign competitors, the strength of China's clothing retail industry is much weaker. In the future, the domestic clothing retail industry should speed up its own development, take the road of branding, and actively keep up with the general trend of the development of the world retail industry in order to gain a firm foothold in the competition.

Personally, I think the future trend of China clothing retail industry is the integration of online and offline development. With the development of China's economic market, our logistics conditions and mass production have reached a certain level, and the demand for online trade far exceeds that of some western countries. In fact, most western retail chains are getting bigger and bigger, and there are many physical stores and fast fashion brands that open shelves. However, in recent years, the number of small self-employed households in the domestic market has gradually increased, with fewer shops, high liquidity and low cost. However, in this process, China's clothing industry has actually changed to brand fashion. Then the existence of physical stores is also necessary, so online and offline integration is an inevitable future development trend.

The integration of domestic market and international market is getting closer and closer!

From the feedback of the Paris Fabric Exhibition in February, there are several aspects of the subsequent fashion trends.

First, environmentally friendly fabrics will become more and more popular. This year, there are many more environmentally friendly fabrics in Paris, whether it is shirt fabrics or silk fabrics, there are many more environmentally friendly materials.

Secondly, the application of blue stripes is more and more, and many fabrics are in this blue stripe style, which makes them feel very comfortable.

Thirdly, due to the impact of the epidemic, it is expected that the color of the subsequent clothing will be lighter, reducing the heavy feeling, and the light color will be used more. Through the color tone of the clothing, the heavy psychology of the public will be reduced and everyone will be helped out of the pain of the epidemic!

In addition, transparent and light fabrics will be widely used, while heavy fabrics will be reduced, light and transparent, but fabrics with a certain sense of layering will be more popular!

In fact, the fashion trend of domestic clothing is also based on the annual fashion conference in Milan, the famous fashion capital. Therefore, this year's spring and summer clothes were basically decided as early as last summer when the Milan 2020 spring and summer clothes conference was released. The Milan 2020 autumn and winter clothes conference was also released last winter. Major clothing manufacturers have completed the preliminary proofing and material selection work, and the production and storage of spring clothes have already been completed!

Here, I have to say that Seoul, another clothing capital, is actually one of the weather vanes of China's clothing every year, and many clothing manufacturers will adjust their brand clothing trends according to the clothing trends in Seoul.

But the bad news is that the epidemic situation in South Korea and Milan is serious this year, and the local government has no effective control measures at present, which may lead to many domestic garment manufacturers losing the opportunity to learn from it.

However, this year's spring clothing market, small suits and various windbreakers should still be the trend, and the popular style will still be the Korean version.

Simple and elegant style is popular, quality and taste reflect internal cultivation and cultural connotation, and brand clothes are still popular forever.

1, in the fierce market competition, market segmentation becomes inevitable. Clothing retail is in an unprecedented bottleneck period, and it is not a simple operation to develop a unified assembly line across the board. "Running Economy" has brought the performance growth of sports brands; The implementation of the "comprehensive second child" policy has accelerated the development of the children's wear market; The improvement of people's attention to close-fitting clothes has brought the development of underwear brands. ...

2. Online and offline are becoming more and more seamless. There is no distinction between online and offline in the future clothing industry, only brands and experiences! The Internet has brought a new round of changes, turned the society upside down and changed people's original single consumption pattern. This is a change from "product thinking" to "user thinking", thinking from the customer's standpoint and providing customers with the products they want. This is an opportunity and a challenge!

3. Consumers are younger and like unique personality. China has gradually become one of the largest clothing consumption markets in the world, and the new middle class, represented by the post-90s and post-00s, is becoming the main consumption force of the times, which is no longer the consumption demand of this generation of consumers. The post-90s generation has the characteristics of independence and individuality. They dare to accept new things and have their own unique views on the trend information. It has more and more influence on modeling and pricing, and even the running speed of the whole clothing procurement chain.

4. The consumption pattern is gradually turning to reality, and the clothing industry is returning to the product era from the commodity era. The price-performance ratio of commodities will enter an extreme era. Consumers no longer pay too much premium, but are more willing to pay for hobbies. If price is no longer the primary criterion for deciding whether to buy or not, that is, consumers are becoming more and more rational, it also shows that consumption upgrading has taken place. The demand for survival consumption has changed to improved demand, and material consumption has changed to service consumption, and new consumption patterns have quietly formed.

5. With the channel transformation of the clothing industry, collective stores will turn to high-end demand stores, the level of clothing channels will be extremely compressed, and the chain from factories to consumers will be infinitely shortened. Upstream is the revolution from the factory to the consumer, and downstream is the counterattack of the buyer's collection store! In the struggle between the two forces, the middleman still exists, but the stronger the stronger, the bigger Evergrande. This is a systematic change brought about by the market and consumer demand.

Seven, the clothing industry's fan economy has risen, and the exploration period has become a growth period. The marketing official emphasized that the fan economy in the digital age is just like falling in love. First of all, consumers must fall in love with brands, which has always been exciting. In fact, the fan economy hides the functions of products behind and makes emotions rise to the first place. All businesses, especially brand marketing, must understand the true meaning of fan economy.

Eight, the trend of "face-looking era" is more obvious, and the role of visual merchandising VMD will be more obvious! Customers buy not only goods, but also the experience of the buying process! If you don't pay attention to the shops in visual merchandising, your performance will decline! Visual creativity can make stores more aesthetic and differentiated, and give consumers a better shopping experience. Excellent visual creativity can enhance consumers' awareness and interest in the brand, enhance brand influence and customer loyalty to the brand. Good visual creativity can help brands or stores go longer and further.

Nine, the clothing industry's artificial intelligence has been fully upgraded. Up to 75% of fashion retailers are ready to invest in artificial intelligence. Leading fashion companies can use artificial intelligence to assist creativity, design and product development, for example, using algorithms to filter a large amount of data to predict which products consumers like best.

Now two styles are popular in men's wear market: the first is simple European style, and the second is fashion brand.