Basic flow of corporate image design

The introduction of CI design planning and implementation is a step-by-step planned operation. Based on the experience of enterprises at home and abroad in introducing CI, the operation process can be divided into the following five stages:

1. Grasp the current situation of the company, external cognition and design status, and confirm the image cognition of the enterprise.

2 in the establishment stage of image concept, based on the investigation results, the problems of internal and external cognition, market environment and various design systems of the enterprise are analyzed, and the basic concepts of the company's positioning and image should be drawn up as the principle basis of CI design planning.

3 the design work is transformed into concrete and visible information symbols according to the basic image concept of the enterprise. After careful operation and test investigation, it is determined to be complete and in line with the enterprise's identification system.

4 in the completion and import stage, the key points are to prioritize the implementation projects, plan the advertising activities of enterprises, and organize the CI implementation team and management system. And the designed and planned identification system will be made into a standardized and standardized manual or file.

5 The design plan of CI in the monitoring and evaluation stage is only a pre-planning plan. How to establish the corporate image must be monitored and evaluated from time to time to ensure that it conforms to the corporate image concept set by the original society. If the original design plan is found to be defective, it should be reviewed and revised.

CIS overall design planning content project operation content operation mode important key confirmation items in the establishment stage CIS concept

(1) CIS planning purpose

(2) CIS planning benefit

(3) CIS introduction focus

(4) CIS implementation evaluation

(5) establishment of CIS Committee

(1) definition of planning name and significance, Objective

(2) Two-way communication

(3) Formulation of content procedures

(1) Clarity

(2) Confirmation of direction

(3) Planning of operation

(4) Planning of content

Investigation of enterprise status

(1) Operator interview

. Survey of visual time

(1) personnel interview

(2) questionnaire survey

(3) intelligence data collection

(4) statistical analysis

(5) cultivation education

(1) concretization

(2) questionnaire statistics report

(3) intelligence data. Read

(3) spiritual slogan

(4) concept of image strategy

(5) communication strategy

(1) general construction of operation concept

(2) direction of visual design

(3) code of conduct

(4) direction of activity promotion

(1) Establishment of position

design work in the development stage

(1) identification of concepts (2) VI visual design (3) BI education and training (4) EI environment identification (5) EVENT activity rules (1) design simulation, Homework of testing and investigation (2) Completion of design rules and standards (1) Systematization (1) Completion of VI basic application system (2) Completion of EI environmental planning (3) EVENT activity method

Completion and implementation of the introduction stage

(1) Publicity program (2) Information release (3) Education of executors (4) Full implementation and promotion (1) Education and training. Internal and external publicity materials and norms (1) Action (1) Regular CI education and training (2) Setting CI publication time (3) Overall activities and serial benefits

Supervision and evaluation stage

(1) Establishment of CI management committee (2) Production supervision (3) Regular evaluation (4) Effect statistics (1) Regular evaluation, review and put forward improvement plans and implement them.