An interesting story about Chloe

Phoebe philo is the most striking upstart in fashion this season. Her first Chloed spring/summer collection is also regarded as one of the best design series, which is as famous as MarcJacobs and tom ford.

Four years ago, stella mccartney and her old friend Phoebe Ferro just graduated from the talented Saint Martin College: a trip to Paris brought Stella from London to the French haute couture house Chloe, and replaced karl lagerfeld as the creative director. At the same time, Phoebc was invited to be his right-hand man and set foot on the fashion road in Starlight Glimmer.

From then on, Phoebe became Stella's old friend and good partner. Everyone in the industry knows that there is a girl named PhoebePhilo behind Stella McCamey. They also reached a consensus on their creation, pulling Chloe out of the mature and conservative frame, transforming herself into a young and sexy energetic girl, shaping one sexy goddess classic after another, and bringing Chloe back into the fashion trend. These two sexy girls in their twenties suddenly became media celebrities in the fashion circle.

When Stella decided to leave Chloe and start her own business, Phoebe naturally took the post of creative director and continued to work hard for Chloe. Chloe's position as creative director seems to be particularly blessed by luck. The light and glare that once shone on Stella now fell on Faubefilo. This blonde, tall and sexy beauty was born in France and grew up in London. Although she is not a descendant of a celebrity, her contribution to Chloe at the age of 27 and four years is really considerable; According to market research, in the previous Chloe series, the best-selling ones were T-shirts and trousers with special poems, fruits and animal patterns, and these masterpieces were really written by Phoebe.

Therefore, whenever Phoebe is interviewed, she always adds a thank you to slclla for giving her the freedom and opportunity to create in the past four years, so that her love for designing clothes can be sublimated again. The design of the second-line brand "See by Chloe" is exactly what PLoebe wants. Slogan T-shirts, low-cut jeans and other young things can best express her ghost horse thoughts; On the basis of the design blueprint in 1970s, the new series has added a strong national color. The whole series is connected by elements such as bead chain, embroidery pattern and gradient color, which still makes people feel that kind of young and unrestrained feeling. It seems to inherit Chloe's sexy route, but it has been appreciated and encouraged by all parties, because the previous series has Phoebe's personal views, but it still maintains the standard after taking it by itself.

It is not difficult for people who have paid attention to the spring and summer conference of Chloe2002 to find that Chloe seems to be suspected of "changing owners" today. The charm revealed by the whole conference has overshadowed the fun of punk rock by former chief designer stella mccartney, leaving no cloud. Okay, you're right. At the end of last year, Stella happily and generously ceded her throne to phoebe philo, a handkerchief friend. She cooperated with tom ford herself and created her own new brand to fight for another world.

Phoebe philo, who just surfaced, can be said to be from the same school as Stella. She 1996 graduated from St. Martin's College in London and later worked in Chloé. Of course, she is not as lucky as a famous Beatles father like Stella, and she has to struggle on her own for all kinds of barriers in her career. But it is always fair for God to create human beings. Phoebe philo's innate creative talent made her experience of dyeing her puppy's hair pink when she was a child. It is said that she used discarded shrimp shells to make shoes in junior high school.

The 2002 Chloé Spring/Summer Conference was phoebe philo's first flagship work, and she lived up to expectations. Even without Shi Daila,

McCartney's wild heavy metal style captured fashion in time and won with the Bohemian style popular in the 1970s. As Philo herself admits, she is really different from Stella, perhaps because of her shy and romantic personality?

After that, phoebe philo developed the Bohemian style to the extreme. Animal pattern, the hollowed-out pattern on sexy white pants diagonally passes through a pair of beautiful legs of the model, which is unique; Tight pants become lively because of embroidered back pockets; The game of color should not be missed: the combination of cream flannel trousers and light blue leather jacket is pleasing to the eye; The lace petticoat covered with flounces fully shows Philo's irresistible femininity. In terms of design style, Philo bravely broke the boundary between day clothes and evening clothes-using cotton cloth and beaded sequins together. She reinterprets Chloé' s feminine style with independent and exotic features.

Phoebe philo likes to tamper with the sleeves and edges of clothes. Exaggerated leg sleeves, gentle and elegant butterfly sleeve, cute and flamboyant bubble sleeves, warm and free and easy trumpet sleeves ... lace is more comfortable to use; Hollow lace is scattered on neckline, sleeves and skirts, and it is skillfully combined with low neckline and lantern sleeve shirts; All the designs are not only skillful, but also full of sweet youth. Accessories also use large striking metal ornaments to embellish this season's bohemian style in a romantic and exaggerated way.

Philo won wide acclaim for his outstanding interpretation and inheritance of Chloé brand, and this special show was even rated as TOP 1 released by London fashion in spring and summer of 2002. People are skeptical and even pessimistic about the change of Chloé' s protagonist. The reason is that Stella is so excellent that she seems to be the focus of attention by nature. From the legendary father to a lot of changed girlfriends around her, plus her own talent, it can be said that Chloé, as an old brand, can regain its youthful vitality, which is entirely the result of Stella's painstaking efforts. She not only tried her best to make her design style younger, but also mobilized her star friends, such as liv tyler, an actress who is famous for rock and roll (her father is the lead singer of Spacecraft Smith) and Kate Moss, a supermodel, to advertise for Chloé on different occasions and search for photographers' negatives in her clothes.

Therefore, during Stella mccartney's four years in chloé, it can be said that the brand and star shine brilliantly, while Phoebe Ferro is completely hidden in the light of the former, so that once the news that Stella is about to leave Chloé comes out, the industry has speculated who will take over this hot potato. Only Ralph Toedano, Chloé' s boss, has an aesthetic eye. I don't know if I was moved by Philo's beautiful appearance, or if I knew her skills like the back of my hand and confirmed that she was the helm. After all, for a brand whose main battlefield is social beauty, beauty design is definitely more recognized and convincing! Personnel changes are everywhere, how can fashion circles be an exception? On June 5438+1October 65438+1October 2006, Ralph Toledano, Chairman and CEO of Chloe, announced Paulo Melim Andersson as the new design director of Chloe.

Melim Andersson, 34, worked as the design director of Italian fashion brand MARNI for 7 years. He is Swedish and graduated from St Martin's and Royal College of Art in central London with a bachelor's degree in fashion design. Chloe has always been a strong designer. Karl lagerfeld, Martin Sibang, stella mccartney and phoebe philo are all Chloe's designers. However, since phoebe philo voluntarily resigned and went home to teach her husband and daughter, Chloe's performance in the last two seasons was really unsatisfactory. Can Melim Anderson save the day? This is still unknown. His first Chloe Fall 2007 collection will be exhibited in Paris in March 2007. Lars Nilsson, the former design director of Nina Ricci, has done a good job since he took over this old French brand in 2003. Just as he was trying to revive the brand reputation, he resigned in August 2006 for personal reasons. As for the truth, the outside world is not known. This teaches people to realize once again the cruel reality that good things will not last long.