Is it true that an online celebrity was fined 500,000 for "calling a chicken"?

Recently, it was revealed that this store was fined 500 thousand because its propaganda language violated good social customs. 1 65438+1October1,visited various franchise stores in Nanjing, and found that there were still slogans such as "I called a chicken" and "I really stepped on a horse, and my wings were good".

Violation of propaganda language: good social customs

Modern Express reporter learned that "Jiaoji" is a fried chicken catering brand founded in Shanghai and operated by Shanghai Taixiang Catering Management Co., Ltd.

The reporter found on the website of Shanghai Administration for Industry and Commerce that on March 15 this year, an administrative punishment decision of the inspection team of Shanghai Administration for Industry and Commerce did impose a fine of 500,000 yuan on Shanghai Taixiang Catering Management Co., Ltd.

According to this penalty decision, from July 20 16 to the time of the crime, in order to attract consumers and partners, the company released independent creative advertisements including propaganda words that violated good social customs, such as "calling chickens, chickens that have no sexual life, having an affair with her, and really stepping on the horse".

According to Item 7 of Article 9 of the Advertising Law, "An advertisement shall not be under any of the following circumstances: (7) It shall disturb public order or violate good social customs", the company is required to stop publishing advertisements and be fined 500,000 yuan.

Some stores have changed their names, but there are still bad publicity words.

How do you feel when you hear the name "call a chicken"? This shop, which appeared in Nanjing at the beginning of the year, is very popular with young people. Some people find it eye-catching, while others find it vulgar. There are many slogans to support the store name "Call a chicken", including calling a virgin chicken and having an affair with her. The reporter found 128 results through public comment search, which are basically distributed in various districts and business districts in Nanjing. After this punishment, have all the stores in Nanjing been rectified?

1 65438+1October1,open the take-away APP and find that many take-away shops have changed from "order a chicken" to "order a fried chicken", but the products they sell have not changed, and the packaging boxes have not changed, and the words "order a chicken" are still printed. In addition, there is a saying of "chicken's friend" in the name of commodity classification.