What brand of wine is this?

It is not the brand of liquor, but the propaganda slogan of liquor. This slogan means that this brand is unique, go its own way and don't go with the flow. This marketing strategy aims to emphasize the sense of identity between brands and consumers and consumers' trust in brands. However, under the current situation of China liquor market, all liquor brands are pursuing their own characteristics and differentiation, so this marketing strategy is not very novel.