CITIC Bank brand slogan

The Chinese slogan of CITIC Bank is "Commitment lies in China, trust lies in trust". CITIC Bank Private Bank uses faith to protect the warmth of inheritance. China CITIC Bank, formerly known as CITIC Industrial Bank, was founded in 1987 and changed to its current name at the end of 2005. CITIC Bank is one of China's national commercial banks, headquartered in Beijing. China CITIC Bank has proposed a new brand proposition of "keeping the temperature" for retail banks and creating a "warm" retail banking brand.

CITIC Bank's corporate culture and values

CITIC Bank's cultural philosophy is to strive for first-class services, create a boutique bank, standardize, focus on financial management and service, give priority to internal control, and build three lines of defense. Adhere to "customer-oriented" and adhere to the business philosophy of "Safe CITIC, compliant operations, science and technology, service entities, market orientation, and value creation".

CITIC Bank regards "creating value for customers and improving customer happiness" as the mission and responsibility of "CITIC Happy Wealth", and protects every customer by building a wealth management brand with both professionalism and warmth. Escort and accompany every family to grow together.