You are what you wear.

-On the trend leading of emerging professionals to professional wear.

Text/Gao Fanfan

When I got the topic of "professional clothes", I thought of two people, both of whom are boss.

What clothes we wear to work is, of course, directly related to the company boss. Whether it's a big company or a small company, your professional clothes are decided by the boss.

Therefore, this article will not teach you how to choose professional clothes. I just want to show you the boss's dress style first. Knowing the boss's preferences, you will naturally know what clothes to wear in the workplace.

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The first person I thought of was Su Mang, former president of Fashion Group, who was called "Prada Devil of China".

So, what does Su Mang have to do with professional devices? Of course, because in the past ten years, Su Mang and her fashion magazines have influenced a large number of new women in the urban workplace.

This group of people are mainly born in the 1980s. They are engaged in the most fashionable occupations since the new century, such as advertisers, media people and people in fashion entertainment circles. The best reference book for these working women to choose professional clothes is Bazaar of Fashion.

Although the fashion brands introduced in magazines are extravagant for most people, it takes several months' salary to buy a dream fashion item or bag, but this does not prevent them from pursuing and enjoying fashion.

Fashion has become the first pursuit element for post-80s women in the workplace.

If the post-1970s generation, who used to be fashionable, only looked for professional clothes for men's suits and women's dresses popular in the 1990s, we were lucky to meet Su Mang who entered the workplace after the post-1980s in 2000.

This "fashion devil" not only brought China a sense of international fashion, but also Su Mang's almost paranoid love and powerful ability at work deeply influenced a large number of women in the workplace.

Dressed in fashionable professional clothes, I "fight" gracefully and ably in the workplace. Because I love work and fashion, I work harder even if I want to buy more "fashion brands recommended by Su Mang".

Many people have changed because of fashion, and they have gained more opportunities and achievements in their work because of the change.

For post-80s professionals, professional clothes are no longer traditional suits and skirts, but more advanced and personalized fashion brand clothes.

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The second person I think of is my former boss, the boss of a brand planning company in Beijing.

I really like the corporate culture of this company. The working environment is relatively relaxed, the working atmosphere is active, music is allowed, personalized clothes are allowed, and everyone is encouraged to release their individuality. The reason for this corporate culture is to stimulate better ideas.

After all, creativity is the soul of planning a company, and it is hard to imagine that a group of dead, conformist people can make refreshing ideas.

Therefore, there are many such advertising planning companies in "Beishangguang". At the very least, there will be no restrictions on work clothes, as long as they are decent, they will be completely ok.

So, what's special about my boss? His uniqueness may not be his own uniqueness, but the uniqueness of a cultural behavior he leads in his work dress.

Although I have resigned from that company for many years, I have never forgotten our boss's fashionable Tang suit. Whether in the company, or going out to meet customers and participate in activities, the boss always wears a Tang suit, which can make people shine everywhere.

Many people who don't know will think that this boss knows a lot about fashion and his clothes are good. As employees of the company, we also know that the boss's Tang suit represents the characteristics of the company's culture, because our company's positioning is "actual combat marketing planning team with China characteristics", which is a corporate positioning with local characteristics different from international 4A advertising companies.

Tang suit is definitely full of China characteristics, so the fashionable Tang suit worn by the boss is also a part of the planned personal and company brand image packaging. Taking the Tang suit as the professional dress, this boss is unique among all the bosses I know, so I am deeply impressed.

Driven by the boss, other leaders will often wear Tang suit to attend activities to meet customers, forming a distinctive unified style, which is the relationship between corporate culture and personal image.

Of course, for employees, there is no need to imitate and wear Tang suit, as long as they learn to create their own personal style.

There is a proverb in the west: you are what you wear! You are what you wear! Whatever you wear is acceptable to the boss, just follow your own style.

Because the matter of dressing will eventually return to self. Everyone forms his own style and merges into a company, that is, everyone has his own, appreciates each other and learns from each other. Different people will have passion together, and brainstorming will have sparks. This is what a planning company should look like.

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Some people say that the post-80s generation is old, and the current workplace weather vane is the post-90s generation leading. You may be right.

Ten years ago, it was fashionable to be an entertainment reporter. Now, being a new media person after graduation has become the choice of many post-90s.

New media people are the hottest job in the Internet age, and it seems a little unacceptable for new media companies to ask for professional clothes after 70 or even 80.

What formal clothes to wear? It's too serious! It is often seen that some new media companies will write such a request in the recruitment revelation: we just need to dare to break through, dare to try, and like you who are fresh and unconventional.

The office environment of these new media companies is also different from the serious office environment of traditional industries, and all kinds of background music are definitely indispensable. The content of "afternoon tea" is richer and more exotic, and there is even a cat in the office.

As for what to wear? Whatever! Last time I read a report, a company in Shenyang actually stipulated that employees must wear pajamas to work one day every month, which received enthusiastic response from employees.

This is an internet company. Manager Wang of the company said: "In order to reduce the pressure on employees and let them get inspiration and creativity in a comfortable environment, our company will hold such a cross-dressing day once a month."

In fact, the work pressure of new media companies is quite great now, and the employees are mainly young post-90s, and even the bosses of many new media companies are themselves post-90s. Therefore, for employees working in such companies, the concept of business attire seems to be more and more vague.

Learning the skills of dressing in the workplace after the new workplace is generally learned from Korean dramas, idol dramas and dressing guide apps in mobile phones.

Times are changing, from foreigners' suits to luxury brands, to the explosion of online celebrities. The changing history of professional wear in China is like a fashion drama. Most of the most beautiful and fashionable clothes are worn by people in the workplace, not housewives.

It is worth noting that no matter what era, compared with traditional industries and special professionals (such as doctors and policemen), professionals in emerging industries have always been ahead of other people in their pursuit of clothing and fashion.

Because of the professional fashion, these people in the workplace have a keen and avant-garde vision. Therefore, the development of professional wear has become increasingly irregular, but emphasizes individuality.

Of course, workplace dress has always been closely related to the boss and corporate culture. What kind of clothes do you want to wear to work? See if the boss can accept it first.