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What is the slogan of China telecom enterprises?

1, customer first, dedicated service-China Telecom This is a major symbol of China Telecom's completely updated business philosophy and brand image. After the split of China Telecom in 2002, China Telecom in the south gradually transformed it into a corporate image slogan. Concise eight words highlight the concept of customer first and strive to improve service. As a "century-old shop" in China telecom industry, China Telecom has spent a lot of time in recent years to "please" users, one of which is to improve its business channels, such as changing the business hall into a low-counter friendly style and expanding the customer service hotline to ensure smooth flow.

2, telephone charm, wireless extension-China Telecom PHS is the brand name of wireless local telephone, which is a service launched by fixed-line operators China Telecom and China Netcom in order to curve into the mobile market and resist the diversion of mobile telephone service. This brand originated from the sci-fi image of PHS roaming the world written by the famous writer Ye Yonglie. Because it adopts the tariff standard of fixed telephone, but it is a fixed telephone without a line, this advertising slogan highlights the "charm of telephone", including cheap tariff, short number, clear call and so on, which vividly conveys the competitive advantage of PHS. PHS has always formed the concept of "cheap" in users' minds. This advertisement also reminds users that PHS is also very fashionable and attractive.

3. Light gathers because of you-China Telecom Internet Star is the brand of China Telecom's broadband application platform, which includes all kinds of broadband applications, including video (such as film and television programs), distance education, entertainment (games, music) and so on. "Light gathers because of you", which first coincides with the name of the internet starry sky, and highlights the existence and development of this brand. The first purpose is for users. In addition, due to the value-added application content provided by the Internet Starsky, it brings together the essence of many SP (service providers), which is an important platform for cooperation between telecommunications and major SP, and the purpose of this "gathering" is because of the existence of users.

4, let the dream access to reality-China Telecom broadband and Internet, in the eyes of ordinary people, are high-tech symbols, representing the future development trend of the information industry. The advertising word telecommunications is often accompanied by images full of fantasy charm, such as hanging a swing rope on the tooth tip of the moon. This advertisement full of fairy tales softens the stiff image of high technology and conveys such a humanized brand connotation to users: broadband network is full of magical colors, which helps us realize many beautiful dreams in life, is the carrier from reality to the future, and dreams become reality. Communication is not cold, it is emotional and passionate. Judging from this slogan, it reflects the unremitting efforts made by China communication industry to build a brand-new brand.

5. Jump into the Internet —— Compared with the interconnected starry sky of China Telecom, the broadband network is high-speed, and the homonym of "access" undoubtedly highlights the "fast" consumption experience. For the interconnected starry sky of the telecom Internet value-added service platform, telecom has conveyed its own advantages with this simple word, which itself has a "high-speed" atmosphere. In fact, in the past two years, China Telecom has been strengthening its image in broadband services, such as its ADSL service called "Network Express" and its broadband service promotion activity called "Broadband Extreme Tour".

6. Let China have a broader mind-the slogan of China Telecom Broadband Internet China Network is often used in the overall image of China Telecom Broadband Service. The word "Guang" highlights its business characteristics, and the word "Zhong" indicates that telecom is a national operator. The anthropomorphic advertising language not only solves the technical obstacles, but also conveys a magnificent feeling to users.

7. Take a step forward every day and serve sincerely forever-China Telecom This is the corporate image slogan of the old China Telecom (before the split). After the north-south split of enterprises, people have rarely seen this slogan. Although this slogan seems to be a bit "old-fashioned" today, it tries to express the image appeal of telecommunications to users through easy-to-understand language: China Telecom is improving its service level and putting users first. Later, after the spin-off, China Telecom used a simpler slogan "Customer First, Service with Heart" as its corporate image, which was in line with this concept.