Is it fragrant to set up an experience center and a performance car club?

[car home? News]? Kelin brand was born only four years ago, but it left a vivid and profound impression on us. From the initial 0 1 02 to the later 03/05, the unique design style made the Lectra turn around very high on the highway, and the power level of each model also reflected its lively appearance. The appearance of Lectra 03+ makes people realize that Lectra's interpretation of sports performance is serious. No, Lectra recently established the Lectra Performance Car Club and released a series of new measures to promote automobile sports, which can't help but make me a performance car fan feel a little and have a daydream about Lectra's new plan.

Link's latest plan

In order to better promote automobile sports, Kelin set up his own performance car club at the recent new car launch conference, and this club will enter the "China Performance Car Club" of China Automobile and Motorcycle Association, becoming the first member to enter the club. At the same time, members who participate in the Lectra Performance Car Club can not only enjoy the exclusive icon certification of the Lectra APP and the exclusive preferential experience of the national territorial partners, but also enjoy the exclusive professional driving training guidance and modification consulting services for club members. Club members also have the opportunity to obtain exclusive seats at the Lectra Conference, product experience officer status, and exclusive rights such as domestic and international events and track experience.

In addition, "e? Sports? WTCR Champions Cup "online e-sports competition, the winners selected through this activity will represent the China racing e-sports team in E? Sports? WTCR world events. Finally, the automobile sports experience center built by Link at Ningbo International Circuit will officially open at the end of 2020. In the domestic arena, Lectra 03TCR will participate in 2020? TCR？ At home, it is worth mentioning that car home has also set up a racing team to participate in the annual race with the Lectra 03TCR. ?

"car home Lectra 03TCR Racing Car"

Undoubtedly, such a rich welfare program is another magic weapon for the leader who cares about the user group to close the distance with consumers. In the past two years, the "die-hard fans" won by Kelin through precise positioning have formed a high-viscosity community, and the daily users on Kelin App have reached 90,000, among which there are many consumers who are quite interested in automobile sports, which can be regarded as a good soil for cultivating automobile sports enthusiasts.

Liquidity of lectra products.

Link's reaction to the pursuit of sports at the product level is still worth pondering. There is a "gold" model in the ordinary car model. The design similar to the 03+ model on the front and rear bumpers, as well as the interior design with a slightly sporty style, have brought users a perceptible sporty atmosphere. At the same time, in terms of power and handling, the "Golden" series models have also adopted a relatively sporty adjustment (of course, other models can also experience the sporty side of the Lectra). As an ordinary family car, this leisure style is actually appropriate, because too prominent personality is not conducive to the expansion of products in this level of market.

When it comes to the sportiness of Lectra, we have to say its achievements in international competitions. Link 20 18 pushes out 03. TCR racing cars are used to participate in TCR events, Cyan? The car also successfully won the annual team championship trophy for Lectra on 20 19. The outstanding performance on the field not only made the fans remember the name of Lectra 03, but also remembered the bright blue representing speed on the field.

『? The picture shows 2065438+2009 Linke 03? TCR racing? 』

What's even more exciting is that Lectra has launched the 03+ model, and its peak torque of 254 horsepower and 350 Nm accelerates it from standstill to 65,438+000 km/h in 5.9 seconds. Most importantly, the sportiness of 03+ is not only reflected in the straight, but also impressive in the balanced performance and steady handling on the track.

Recently, the customized version of the champion's car has also been painted in dark gray, which has the visual effect of fighting. According to the manufacturer's news, black will be added in the future, which should make potential users who are looking forward to buying 03+ but are hesitant to show off gold paint make up their minds to pick up their cars by swiping their cards. As for the color of 03+, I need to say one more thing here: I heard that this 03+ will launch a new color before the new car goes on the market. At that time, I wondered if blue would appear on brand-new models, but unfortunately it didn't. However, I thought of the mysterious model that appeared on a ppt before-a 350-horsepower Lexus 03-using the original cyan? Racing blue. I wonder if Lectra will directly put the most exciting blue color on the field into the civilian car market through this mysterious model?

Expectations for the future

As we all know, only when you are warm can you think of "lust". For the automobile manufacturing industry, only by earning enough money can manufacturers have enough funds and thoughts to develop some sports models that can satisfy a small number of consumers and enhance their brand image. Volkswagen Group can only build Bugatti Hang Wei if it owns golf, and LFA can only be born if Corolla and Camry are marketed globally. In the same way, Linke should earn enough money to bring more exciting high-performance products.

From the launch of the first model to the present, Lectra has won the hearts of more than 300,000 users in less than three years, which is admirable. However, if you want to exhibit more high-performance sports models in the extension of 03+, it is not enough to rely only on the current 0 1, 02, 03, 05 cars. Therefore, the Lexus 06, which will be launched in September, and the medium and large SUVs that will be unveiled next year not only carry the ideal of Lexus entering more markets, but also pin the expectation that performance fans can welcome more Lexus high-performance models.

And through the driving training of the Lectra circuit that has been officially opened to the outside world and the Lectra Experience Center that will be opened at the end of this year, I have new expectations for Lectra's investment in sports. For example, will Lectra's driving training be as famous as some overseas luxury brands' driving training courses, and make waves among enthusiasts in advance? This expectation is mainly based on the following points: First, the hardware conditions of Ningbo International Circuit are first-class, and the geographical location adjacent to Geely Factory also has advantages. In addition, Ningbo, located in Jiangsu, Zhejiang and Shanghai, has developed economy and convenient transportation, which is easy to attract those interested fans. Second, since its birth, Kling has been deeply involved in the young consumer market. With the further improvement of consumers' purchasing power after 1980s and 1990s, and the gradual rise of consumers of Generation Z (people born in 1995-2009), youth-related automobile sports are gradually becoming a topic of discussion among the target population. Although our automobile sports foundation is still relatively weak, the threshold provided by Kling is relatively low and it is easier to popularize.

Editor's summary:

At present, the sports image of Lectra is on the right path, because sports is not only a pedal in front of traffic lights, but also a kind of manipulation, stimulation and experience. Link 03+ has done a good job in these aspects. When we look at the market segment where Kelin 03+ is located, we can find that there are very few sports cars with a real price of around 200,000. If Kelin can drive people to understand and love sports more deeply with rich peripheral products and services, then with Kelin's own advanced technology and China brand appeal, as well as his wonderful performance in the field of sports, Kelin's story in the field of sports will be well unfolded.

Finally, I hope that Lexus 06 and more products will achieve better sales performance, because only in this way can we drive more exciting Lexus cars. (Text/car home? Ding bojun)