Corporate poster design and production-What are the steps to make a poster?

What companies should pay attention to when designing posters

1. Large picture: Posters are not designed to be held in the hand, but to be posted in busy places. They are affected by the surrounding environment and various factors. interference, so it must be displayed in front of people with a large picture and prominent images and colors. The pictures include full-open, facing, long three-open and extra-large pictures.

2. Strong farsightedness: In order to impress people who come and go in a hurry, in addition to being large in area, the poster design must also fully reflect the principle of positioning design. With prominent trademarks and logos. Titles, graphics, contrasting colors, or large blank areas and concise visual processes become the visual focus. If advertising is distinguished from other visual arts in terms of form, posters can be said to be more typical of advertising.

3. High artistic nature: As for the poster as a whole, it includes various commercial and non-commercial advertisements. As for each poster, it is very targeted. Commercial product posters are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters have a wide range of content, diverse forms, and rich artistic expression. Especially cultural and artistic posters, based on the advertising theme. You can give full play to your imagination and use your artistic methods to your heart's content. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language to design posters with different styles and forms. The works of many modern painters appear in the form of posters. Zhengzhou Saishang Design. The history of art has also left many wonderful anecdotes and vivid paintings. What are the steps to make a poster?

To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "

Christmas Eve

", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster.

According to the requirements of the layout, typesetting the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.

After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. Poster design tips for media companies

1 Create an optimal reading distance

The highest priority for posters is usually the key figures in the exposure incident. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text.

When it comes to poster design, you can consider three distinct levels of text:

①Title: This is the main (and most critical) text design element . It can increase the sense of art, or it can be an artistic existence in itself.

Choose a font that is readable and highlights its interest.

②Details: What content, time and place? We will answer these questions next. What relevant information do you need to know to make a poster? Remember, the simpler, the better. There are two options for how to size it - reduce the font to about half the size of the main heading so that there is a very clear hierarchy or continue to use a larger font and contrast it with another typeface. (Which one to choose often depends on the importance of other elements and secondary text.)

③Fine print: These are used to explain themselves. Common posters are mainly for movie promotion. It is necessary to decide everything to be shown on the poster, making it as small as possible but still showing the focus of the promotion.

2 Highlight contrast

With a poster, you can catch someone’s attention in an instant. High contrast between elements can help you achieve this effect. Forget about a single gradient and go bold with different colors and varieties. Designing a poster is a great opportunity to experiment with fonts or color combinations that might look crazy in other projects. Go try it!

Think about background color. Many times, poster designers start with a white petal. If printing permits, you can use a fully diffused high-color background to make your poster stand out from the rest.

3 Consider size and venue

This is important: where will your poster be placed? These factors fall into several aspects, including the size of the poster (perhaps the aspect ratio ), visual clutter around the poster and whether people will appreciate your presentation.

Clearly identifying the place where the poster will be placed will help you better choose your creative ideas. Not only visual contrast is important in your design, but external factors are also important. Think of it this way: If your poster is going to be hung on a green wall, and you use a contrasting color scheme, your design will not blend in with the environment.

4 Make small-size posters

Although poster design is mainly a project completed through printing, designing multi-size versions can help you better apply your posters in different media . Remember these basic marketing principles. People need to be exposed to something twenty times to remember it. Multi-size versions of your poster can make people remember your poster more deeply.

Create a small-sized image that people can share on social networks;

Create a postcard or letter-size version for easy distribution;

Consider making a Poster version of website landing page;

Make a version that can be sent via email;

5 Use a big picture

Whether you choose a photo, The key to illustrations or copywriting is the need for a dominant pattern. Just like a piece of copy, it needs to be readable from a distance.

When you design a poster, think through it—close-ups of faces or other elements, single illustrations, focused common scenes, or novel layouts can all draw attention. When you choose an image pay attention to layering elements. The layout and images need enough contrast to make the poster stand-alone readable.

6 Bold white space

When designing a poster, you can leave a lot of white space between each element. It may look a little weird at first, but from a distance, these white spaces significantly increase the visual impact and improve readability.

In poster design, using white space in the following locations will have good results:

Between words (tight spacing will make the letters look messy when viewed from a distance) group)

Between rows

Canvas edge

Between elements of different forms (such as between pictures and text)

Around the primary elements (Where do you want people to see it first?)

7 Calls to Action

The purpose of every poster is to show people the content. Most of these "contacts" are calls to action, such as attending concerts, movie promotions, or other events. That’s why it’s important to call your audience to action.

The same is true when designing a website or app. The event invitation should be placed in the most conspicuous position.

Unlike web design, calls to action on posters are not simple. (Signing up or sending us an email are common actions on the web, but not on posters.) A call to action on a poster is a display of event information or contact information. Once you know what kind of users will do what after seeing your poster, you can design a call to action. (Some designers like elements like QR codes to encourage users to scan to obtain information; only in markets where QR codes are common.)

8 The key role of typography

Poster design is a design that makes people use their brains crazily to use typesetting. The best posters are designed with words and colors rather than images or illustrations.

Remember some good typography rules that can be applied to many projects. This doesn’t mean using size 10 fonts everywhere at the same time, but experimenting with bold, wide, or large fonts in other ways. Some fonts until it feels comfortable.

Use some text options to set the tone of your project and convey the appropriate emotional message through text. You may find this a challenge at first, but this workout is very effective.

9 Use a cool printing technique

Depending on the location of the poster and the audience it is facing, a cool printing technique may be needed to achieve it. There are a lot of things you can do on paper instead of working through digital projects. This could be the perfect opportunity to try letterpress printing, screen printing, foil stamping or UV layers.

These technologies are usually used in high-end projects or things that have a certain impact.

Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you also have to consider your budget. Some printing processes are more expensive, so have plenty of wiggle room in your budget before you start printing.

10 Fun

Poster design will bring a lot of fun to designers. While there's a lot to consider and think about, the world of posters is a place where you can think outside the box and go crazy with your designs.

So do it. Try doing something you want to do, or take the opportunity to learn a new technique or skill. Open your imagination to create something fresh. The purpose of a poster is to grab the attention of the viewer from a distance, as long as you are creative!