Why does Under the Hawthorn Tree not sell well in buffets, but does sell well in ordinary restaurants?

Why is Under the Hawthorn Tree so popular in buffets? After listening to what the store owner said, it turned out that the owner did this intentionally! With the improvement of people's economic level and the diversification of diet, more and more people will choose self-service meals at friend gatherings, family dinners, and birthday banquets. And no matter what the price range is, it is not only easy for everyone to accept, but also often feels that it is worth it. However, careful customers will find that in the beverage area of ??the buffet, there are basically no products under the hawthorn tree.

So why is the buffet owner unwilling to sell it under the hawthorn tree? Let’s listen to what the shop owner has to say!

First of all, let’s take a look at the product under the hawthorn tree. The original juice of “under the hawthorn tree” is a hawthorn juice pulp drink launched by Tianjin Guanfang Cola Beverage Co., Ltd. in 2010. Through hawthorn Pressing and using advanced technology retain the nutritional content of hawthorn to the greatest extent. The 60% original hawthorn pulp content not only makes the taste better, rich and delicious, but also the effect and function of hawthorn is to accelerate gastrointestinal peristalsis and promote gastrointestinal motility. Digestion, it also has the effect of appetizing and strengthening the stomach, and has the effect of increasing appetite.

In self-service shops, there are general dishes. The only attractive ones are the ones that are uncommon, have higher market prices, but are very troublesome to eat or are not popular with everyone. Like seafood or meat. Moreover, the ingredients in the buffet are all numb or spicy to the point where you feel refreshed and at the same time you can't eat anymore. So some people can continue eating heavier ingredients, but a few eat lighter ingredients or can't eat them at all. People who eat chili peppers will be in a very bad situation. After eating a few times, they will keep eating fruits or drinking drinks to relieve their stomach. At this time, if customers see this product under the hawthorn tree in the beverage area, it is not only refreshing and delicious, Moreover, it is easy to think of the advertising slogan "Under the hawthorn tree, you will not be afraid if you eat more". If you want to eat more, you will most likely choose to eat under the hawthorn tree. This way, it is refreshing and delicious, which is conducive to swallowing the food, and generally helps Digestion will continue to form a virtuous cycle, the consumption of drinks and various delicacies will increase, the cost of the store will increase, and the income will naturally decrease.

For general stir-fry restaurants, the situation is exactly the opposite. The author once visited a local restaurant. Not only was the restaurant’s customer flow extremely large, but its occupancy rate was also extremely high. The owner of the restaurant once told According to the author, the unit price of the dishes in their store is actually not high, but the unit price per customer is indeed higher than that of ordinary restaurants. What is the secret to this? According to the boss’s dictation, there are three main points in summary:

< p>First of all, before customers dine, the restaurant owner will provide customers with drinks under the hawthorn tree in the customer waiting area for customers to drink for free. In this way, while waiting in line for meals, there are free drinks to drink, which not only improves the It improves the reputation of the store, and customers are more willing to wait in line, reducing the loss of customers caused by long queues. What's more important is that customers who drink hawthorn before a meal will increase their hunger, and when they officially order, they will naturally order more dishes. You can imagine how hungry you feel when you drink a cup of wine under the hawthorn tree to strengthen your stomach and digest food when your stomach has already started growling at noon.

Secondly, during the meal, when customers choose drinks, the hawthorn tree will be placed in a more conspicuous position on the menu. At the same time, the waiter will also actively recommend that customers choose the hawthorn tree because the store owner After careful observation, I have calculated such an account. When 5 people dine, they usually choose 5 dishes and 1 soup. When they choose to drink more other drinks, there will be more dishes left, and usually they have to be thrown away. , and if you drink it under the hawthorn tree, you can enjoy the food while strengthening your stomach and digestion. Not only will you find the food delicious, but in the second half of the meal, an average of 5 people will order one more staple food or one more. Dishes, this will increase the sales per table by 5-10%, and the unit price will naturally be higher.

Finally, after customers go home after eating, many people will feel bloated or indigestible. Some people will feel that there is something wrong with the food in the restaurant? This will have a negative impact on the overall image of the hotel and affect the proportion of consumers who subsequently enter the store. The owner of the restaurant, observing such a subtle point, will ask the waiter to proactively remind customers of hawthorn's digestive function. Taking the initiative to help customers take home the unfinished hawthorn tree not only makes customers feel that the service in the store is attentive, but also considers their own health. In this way, customer satisfaction will naturally increase. The proportion of in-store consumption has also greatly increased.

Writing this, I have to feel that whether it is a buffet restaurant or a variety of restaurants, they will conduct detailed insights into consumer behavior based on the costs and benefits of their own stores, so as to continuously evaluate their own stores. Make adjustments to your operating conditions to obtain greater returns.