How to write the product theme on Amazon?

As a seller, the title is not only for buyers, but also for Amazon's engine. Therefore, the core of the title is to place keywords reasonably.

You can use some tools to analyze and process keywords, such as competition, purple bird, catching customers and so on.

Help you collect and screen keywords.

In addition, I found the following information for you about the product title:

* * * * * I am a gorgeous dividing line * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *.

A good Amazon product title can maximize product drainage, increase exposure and order volume. So, how to write the title of Amazon products?

First, the necessary factors contained in the product title

1. brand

2. Name of goods

3. Product series or model

4. Materials or main components

5. Colors (if there are any changes, please list them one by one)

6. Dimensions (if there are any changes, please list them one by one)

7. Quantity (six packs, a set of eight pieces)

Second, the arrangement order

Reference formula: core keywords+brand+highlights+materials+secondary features+attributes [size/capacity/color/quantity, etc. ]

In this order, the more detailed these elements are, the better, so that each word in your product name can be searched independently and the chances of appearing in search results can be improved.

In the setting of the title, keywords have a very high weight, so the choice of keywords must be accurate. As for how to choose, sellers who can use data analysis may wish to use data analysis for reference. If they don't understand data analysis, they may want to use the titles of multiple competitors as a reference to filter and screen layer by layer. In addition to accurate keywords, in order to cover more searches, it is suggested to add broad keywords and long tail keywords with high correlation with titles.

For example, if we want to do the word iphone 6 case, we can only appear once in the title. If it is a red iphone5 phone case, write: Red iphone 6 phone case (long tail word contains stem). The title should not be too long. Amazon's official suggestion is to control it within 200 characters.

In addition: the better if the title word comes before the title (the brand can be sacrificed if necessary). In this way, for the customer, he can see the information he wants intuitively at once.

Examples of excellent Amazon product titles:

-Toshiba 32BV50 1B 32-inch widescreen HD LCD TV with Freeview.

-Pampers' new baby size1(4-1lb/2-5kg) diapers-2 economic packages, 54 diapers in total (108 diapers).

-Acer Aspire 5742Z 15.6-inch laptop (Intel Pentium P6200 processor, 6 GB memory, 640 GB hard disk, DVD-Super Multi DL drive, 64-bit Windows 7 Home Premium Edition)-Black

-TASSIMO Kenco Colombian Coffee 16 ton discs (5 discs per pack, 80 tons in total)

Example of a bad Amazon product title:

-16 compatible T07 1 1 black epson ink cartridge b40w bx300f bx310fnbx410bx510bx600fwbx610fwd7 for epson stylus.

Ink T07 1 1 black to 711e-711* * provided by XYZ Company * * *

Third, matters needing attention

-Don't put false product titles to improve the search rate. Even if customers find them, these clicks will not translate into sales.

-Don't use other people's brands as product titles, which is not only useless, but also in danger of infringement.

-don't put too many words, too messy titles will make buyers distrust, just write down the key points in detail. Try to be less than 100 characters.

-Don't add unnecessary promotional information, such as free delivery, arrival of new products, hot sale, promotion, etc. Not recommended on Amazon. Amazon's product shelf rules and promotional tools are enough to reflect what you want to express, so don't add these words to the title.

-Do not include the seller's name, seller's email or phone number in the title.

Capitalize the prefix of each word (except and, or, the, with, a ...), but don't capitalize every character, which will only make it difficult for customers to read.

-Amazon product titles don't need to include price or freight. Remember, all sellers who sell this product will use the title.