Speech by President of Qingdao Double Star Company Limited

Qingdao Double Star Group has experienced 17 ups and downs since it entered the market in 1983. Here, on behalf of 30,000 employees of Double Star Group and in my own name, I would like to express my most sincere thanks to leaders at all levels and friends from all walks of life who have understood, cared for and supported the development of Double Star for many years. /kloc-For 0/7 years, Shuangxing people took the lead in going into the sea, boldly broke into the forbidden area, boldly absorbed the essence of traditional culture of Confucianism, Taoism and Buddhism for modern enterprise management, consistently adhered to market standards, and took the market as the highest leader of the enterprise, rising in the market competition and taking off in the market competition. /kloc-in the past seven years, Double Star has been market-oriented, centered on famous brand strategy, talent strategy and science and technology strategy, based on political science and technology, management science and technology, technical science and technology, with strengthening fund management and reducing various expenses as the main line, taking measures to adjust production and operation readiness, taking hostages, ensuring quality and improving comprehensive quality of enterprises as the guarantee, successfully realizing the whole process of state-owned enterprises' transformation from planned economy to market economy, and creating today. /kloc-in the past seven years, with the spirit of feeling good about themselves as the backbone and the belief of fighting for the Chinese nation and winning glory for the people of China, Shuangxing people have made great efforts to govern, constantly make progress and innovate, take the market as the standard, completely break away from the planned economy, firmly establish market concepts, competition concepts, talent concepts and innovation concepts that meet the development requirements of the market economy, and establish and improve market theory and market politics with the characteristics of Shuangxing. In the sense of competition, it advocates "the market is like a battlefield" and requires all employees to turn to the market and everyone to participate in the competition; In the management consciousness, adhere to the people-oriented factory, people-oriented management; In the sense of management, we put forward that the market is the standard to test all the work of enterprises; In terms of quality awareness, we propose that enterprises can reform everything, but only quality first can't reform; In the sense of development, we put forward that the market has no end, famous brands have no life, and management has no end. At the same time, we also find that creating famous brands is the biggest political work in the market economy. Found a breakthrough in political work: making good use of money is the best ideological and political work; We have found a new way to do a good job in political work, where product quality is the greatest accumulation of good deeds and virtues. It is under the guidance of this series of double-star market theory and market politics that we quickly completed the strategic shift from the city to the countryside, built the development framework of the big double star, embarked on a successful road for state-owned enterprises, and created a miracle for the development of the world footwear industry. Facing the opportunities and challenges of 2 1 century, Shuangxing people will continue to devote themselves to the grand practice of cross-century brand development with the pragmatic attitude of objective thinking, scientific creation, earnest work, pragmatic work, happy life and chic life, and join hands with friends all over the world to create a brilliant future.