What is the brand name of northface in Chinese?

The Chinese name is "Lesface".

Northface, as a world-renowned outdoor sports brand, entered the mainland Chinese market in 2000. In order to expand brand awareness and influence, its official Chinese brand name was determined to be "Northface" (a direct transliteration of the original English name "Northface"), which will be used in its brand physical stores and product accessories.

However, among domestic consumers who came into contact with this brand earlier, most still like to call it "North Face" or "North Face"

Extended information:

The name "The North Face? The North Face" comes from the coldest and most difficult to climb the north slope of the mountain. The image comes from Half Dome, which comes from Yosemite National Park (Yosemite National Park) in California, USA. The peak of the mountain, so the Chinese name is "North Face", which means exploring the most difficult and dangerous outdoor spirit.

In 1997, The North Face adopted a new promotional slogan - "Exploration never stops", which has since become the brand's most important spiritual slogan.