Audi scenery advertising slogan

I believe that how to make others easily remember a car, in addition to the handsome appearance, advertising is also a channel. As long as the advertisement is well done, the more people will remember it. So in the automobile industry, there are many classic or wonderful advertisements that make people remember deeply. But if you want to talk about car advertising, you can't do without the brand Audi, which is a car manufacturer that can advertise all luxury car brands.

Faced with the tit-for-tat of so many luxury car brands, Audi didn't panic at all and took them back one by one. For example, Audi's old rivals for many years: Mercedes-Benz and BMW, two luxury brands that Audi often opposes, their advertisements are also black. Even Jaguar, Alfa Romeo and Volvo have not let Audi go. At that time, Audi was also equivalent to Zhang Wuji, and had to accept many sects.

Mercedes-Benz once published an advertisement in which a group of mafia were sitting in an old car. At this time, a beautiful woman appeared on the road. When all eyes were focused on this beautiful woman, a girl "Audi" lollipop child suddenly appeared on the road, and then it was too late to brake, so we had to rely on a group of younger brothers to brake with their feet. At this time, a Mercedes-Benz E-Class came behind, showing off a wave of Mercedes-Benz anti-collision early warning system and stopping the car perfectly.

This advertisement also shows that Mercedes-Benz can't stop the car in the black Audi, so it is still necessary to buy Mercedes-Benz. Let's make a video. The children of "Audi" lollipops are also special. This advertisement can be said to have blackened Audi's opponent to pieces.

Moreover, BMW has also published many advertisements for black Audi, the most classic of which is the advertisement for BMW X 1, and the content is like this. In the advertisement, BMW showed all the properties of X 1, such as water resistance, sports and speed. The BMW X 1 is driven by young people who can play. Finally, the owner of an Audi Q3 covered with white cloth has four cupping marks on his back, and his eyes are full of envy, but he can only soak in the bathtub at home. The subtext is also saying, "Q3 is really not suitable for young people."

In fact, in addition to Audi, two old rivals, many luxury brands also like to spoof Audi, and Audi has also made many advertising counterattacks, including two very classic black advertisements.

The first advertisement was shot by Jason Statham, the protagonist of the film "Very Human Trafficking" with Audi. In the video, a thief rushed out, robbed a Mercedes-Benz and ran into it out of control. Then he robbed a BMW, but it got out of control and ran into a billboard. Then a Lexus appeared, but the thief didn't even look at Lexus. Then an Audi appeared. After driving an Audi, the thief

Audi also hacked three luxury brands in this advertisement, which responded perfectly. In fact, Audi likes to black several brands when advertising, among which Mercedes-Benz BMW is also the blackest Audi.

The second advertisement is also the most classic advertisement of Audi, and it is also Audi's response to the hacking of competitors. The content of the advertisement is like this. What do you need first to buy a car? Alfa Romeo's design sense? Or the comfort of Mercedes? Or the safety of Volvo? And the sportiness of BMW? What you want, you only need one car to achieve. Finally, the keys of these four cars are put together to form Audi's logo. Subtext: One car has the characteristics of four cars. It can be said that Audi put a big killer.

This advertisement, together with Audi's advertising words, is perfectly connected with you. An advertisement hit back at four luxury brands. But when it comes to Audi's most classic slogan, "breaking through technology and enlightening the future" has always been used by Audi, which can be seen in many Audi advertisements. However, I believe more people still want to see those advertisements that undermine each other. After all, such advertisements are more interesting.

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