Summary of 4 articles in Universal Template of Advertising Planning Scheme 222

? In order to successfully complete the activity goal or work goal, it is particularly necessary to make a suitable planning plan at this time. The following is the "Four Summaries of Universal Template of Advertising Planning Scheme 222" which I carefully collected and brought to you for your reference and use. I hope you can share it! The universal template of advertising planning scheme 222 summarizes 4 articles (article 1)

? I. market analysis:

? Content:

? 1 local characteristics and development trend of the whole kitchen industry;

? 2. The first local brand, sales situation and popular styles of the whole kitchen industry, especially the sales channel model and sales strategy;

? Purpose:

? Grasp the whole kitchen market macroscopically, find out the market differentiation points, and carry out the campaign.

? Practice:

? Network, magazines, building materials market to ask, see, analyze and judge.

? Second, cell selection:

? Need to know:

? Including but not limited to 1 sales model: rough house, 2 sales price above 4 yuan/square meter; 3. Analysis of main consumer groups; 4 geographical location of the community; 5 government regional planning; 6 community long-term development plan; 7 background and credit rating of the developer; 8 property management mode, etc.

? Purpose:

? Carry out targeted community activities;

? Practice:

? Communication with key persons of the property, communication with developers, communication with sales ladies, understanding and analysis of newspapers, etc.

? Iii. property communication:

? Purpose:

? 1 understand the rules and regulations of the community;

? 2. Measures for the management of residential activities by property;

? 3 other residential properties' views and cooperation modes on residential activities.

? Practice:

? 1 pay a certain property management fee;

? 2. Dealing with the relationship between key persons in the property;

? 3 developer brand and xx brand * * * engage in activities together to increase their respective sales.

? Iv. activity planning:

? 1 subject:

? Hundred Stores Congratulate xx Year xx Whole Kitchen Family Ownership Rate First < P >? 2 prepare supplies:

? Leaflet page: 4 copies of different samples;

? Business card: 4 boxes;

? Xx trinkets: 4;

? Xx kitchen tape measure: 4;

? Publicity banner airbag: 1;

? Propaganda flags: 2;

? Xx kitchen promotion CD: 1;

? Tables: at least 3;

? Book pendants: at least 5;

? Sun umbrellas: at least 2;

? Drinking fountains: 2;

? 3 placement and use of articles:

? At the entrance of the community:

? 1 inflatable airbag, which reads "Hundred Stores Congratulate xx as a whole kitchen with the first family ownership rate";

? Set up 2 pieces, which read: "Cabinet appliances are integrated, and the service is satisfactory at one stop";

? 1 desk with all kinds of brochures, leaflets and posters;

? 1 card box;

? 1 water dispenser;

? Kitchen tape measure: 1;

? Property management office:

? Post xx posters

? Set up a book pendant and 5 leaflets

? 1 card box;

? 2 banners: the book reads "Cabinet appliances are integrated, and the service is satisfactory at one stop";

? Xx trinkets: 5, all keys are equipped with one;

? Xx kitchen tape measure: 5;

? Sales hall:

? Book pendants: 2, 1 copies per page;

? Business card box: 1 box;

? Put up posters, tentatively 2 copies, and hang 2 flags;

? Kitchen tape measure: 1;

? Promotion CDs: 1;

? Borrow the developer's plasma TV and insert the whole kitchen promotion CD of xx;

? Co-developer magazine, publishing xx kitchen special articles.

? Model house:

? Book pendants: 1 set, 5 copies per page;

? Name card box: 1;

? Borrow the developer's plasma TV and insert the whole kitchen promotion CD of xx;

? Leverage the sales girl to recommend.

? 4 Additional notes on the activity sheet:

? Salary kitchen;

? Buy and give activities:

? Lucky draw:

? For those who make an appointment on the same day, the dealer will give a discount of 2 points, calculated at a 98% discount, and give a CD;

? Where the booking person brings the second customer on the same day, he will make a profit of 1 point on the basis of 2 points;

? Whoever holds xx designer's business card or xx poster will give priority to VIP customers.

? V. Cost budget:

? The expenses are mainly in property management fees;

? Vi. requirements of the participants:

? Explain and introduce a unified caliber;

? Uniform dress;

? Maintain and maintain the image of xx at all times, which will be detrimental to 1 yuan/time;

? Strictly abide by the rules and regulations of the community, and those who are detrimental will be 1 yuan/time;

? Incentive policy: for those who successfully reserve users, .5 design supplement fee will be added;

? Those who successfully make an appointment with more than 1 users will be rewarded with 1 yuan.

? Vii. question feedback:

? Xx image maintenance;

? Dealing with the relationship with the property management company;

? The problem of a small number of appointments today;

? What items will be added, what items will be reduced, what forms will be added and what forms will be reduced in the next activity;

? What details should be paid attention to in cell selection;

? Proprietors' propaganda means and service suggestions for our whole kitchen in xx. The universal template of advertising planning scheme 222 summarizes 4 articles (article 2)

? Name:

? Enterprise: advertising company

? Planner:

? Writer:

? Completion date: 2_ _ _

? I. preface

? With the great improvement of economic growth and social transformation, the consumption needs of enjoyment products have also been greatly improved. After years of research, beer has become a hot commodity in the market, with good taste. In recent years, it has invaded the beer market, and its sales have also been strongly reflected in the market. It is suitable for the public's taste and memorable. It is unique that Qingdao tastes too strong, and some people are not used to it, and the pure taste is a little lighter.

? Second, the market background:

? 1. According to statistics, about 8%-9% of young friends like to drink beer.

? 2. The investigation found that beer is really nutritious;

? Because the beer market has evolved to a developable market, and the start date of the market (popularization of 25%) is expected to come.

? 3. Business opportunities:

? (1) When it entered the consumer market in 2 _ years, the consumption scale was greatly frustrated < P >? (2) There seems to be some false appearance of recovery in 2 years, but I believe that the value business in August will restore this phenomenon, and the false appearance of recovery is only temporary, not long-term

? Beer has improved in the past few months, but those listed in the unstable market can only succeed if they adopt a better market management policy.

? 4. Market growth:

? (1) The listing of draft beer is only accepted by a few friends < P >? (2) Tsingtao Brewery has been loved by many friends, which shows that Tsingtao Brewery is the shortage of pure draft beer and the market scale before it is listed < P >? (3) The listing of beer is believed to be every friend's favorite.

? Third, commodity analysis

? (1) purpose

? A, men aged 5~6: a bottle of beer and fake drinks every day.

? B, 18~45-year-old male and female friends get together or have a festive program.

? (2) Naming: a, original name: improving the popularity of goods, b, Chinese name:

? (3) packaging: original Asian design

? (4) color: connected with the sky-light blue

? (5) Taste: Based on the analysis of current commodities, beer should be suitable for the public taste. 6. Capacity: similar to Qingdao-5 cm

? (6) price: retail price positioning: the retail purchase price of 3 yuan: 2.8 yuan, the middle price of 2.5 yuan and the factory price of 2.3 yuan

? (7)

between anticipation and benefit? A. Hungry during the development period: goods book: 1% advertising, 3% interest, 5% expenses, 18% net profit, 5%

? B, growth period: or 15% interest, 5% expenses, 18% net profit and 7%

? Iv. market analysis

? 1. target:

? (1)18~45: Nowadays, it is very fierce for young friends to drink, but drinking too much beer will also have a bad side.

? (2)5~6 years old: a fake drink every day.

? 2. Market forecast:

? A. market volume during the introduction period: targeted at teenagers aged 18-45, in which 3% of the medium-sized consumers reached 1.5 million, and 3% = 315,

? B, growth market volume: with 5-6-year-old friends as the target, 1.1 million people will become 3% and 25, people = 58, people

? V. competitive environment

? 1. brand

? A, Tsingtao Brewery had a strong foundation before it went on the market, and it had a strong taste, which was a great competition.

? B, the pure taste is too weak and the taste is not very good

? 2. competition analysis:

? A, Guangxi has its own stable position

? B, local production in the development period

? C, it is easy to gain a leading position in the development period with a brand-new look. The off-season is not obvious. All seasons are peak seasons, but summer is better than winter.

? 3. sales region

? (1) Medium-sized cities are the main force, while ordinary cities are secondary,

? (2) Where there are many supermarkets and shopping malls, Hechi and Wuzhou in Guilin, Guangxi.

? 4. Marketing Road: The fifth regional mid-market agency in Guangxi, Guilin, Wuzhou and Hechi Nanning

? 5. consumer research:

? (1) motivation

? (2) friends gathering

? (3) as a drink

? (4) Personality: I am very concerned. Do I have no time or busy work to drown my sorrows by drinking? < P >? (5) Impact: advertisements, magazines and friends' introductions

? (6) purchase factor: a friend's party and dinner

? 6. advantages and disadvantages:

? Advantages:

? (1) consumers accept our product evaluation risk

? (2) The beer market will recover soon and has great potential for development.

? Disadvantages:

? (1) There are many competitors in the beer market now, some of which have many years of history

? (2) Are advertisements complicated or monotonous? < P >? Vi. advertising strategy

? 1. advertising suggestions:

? (1) the concept of advertising: consumers don't like it if it is too strong

? (2) Setting strategies to arouse the emotional demands of consumers; Enhance the memory of advertisements.

? Advertising theme: It emphasizes that beer tastes good, its fragrance is charming, and the taste suitable for the public makes people feel good.

? 2. originality of advertisement:

? There is a truck on a rural road full of a lot of beer and the beer ends up very high. Although he didn't notice that a child would come out when he was exercising, when he reflected, his front turned hard and accidentally hit a big tree, and all the beer on the top was smashed, revealing a lot of bubbles and the thick smell of wheat, which drifted around. When farmers in the field asked about this smell, they came with it. When they saw a lot of beer, their fragrance fascinated them. Without saying anything, they picked up the beer and the taste was really good, which made people feel comfortable and energetic. Although they knew that they rushed to buy all the beer, they kept saying that beer was our ultimate friend, and the taste was delicious.

? Vii. implementation period of advertisement:

? 2_ year x month.

? Eight, advertising media strategy:

? Television, media, newspapers and the Internet.

? IX. Advertising budget:

? Spend 8, yuan for distribution

? X. advertising time:

? Advertisements will be broadcast in prime time. The Universal Template of Advertising Planning Scheme 222 summarizes 4 articles (Part 3)

? I. background of the activity

? In the 21st century, with abundant talents and increasingly severe employment situation, good creativity, as the key to self-promotion and promotion, has attracted more and more attention. As a contemporary college student, besides having solid professional knowledge, good advertising planning ability is also indispensable. Undoubtedly, the learning activity of advertising creativity (theory) is a good way to cultivate students' advertising planning ability and enhance their advertising creative thinking and innovative thinking. Holding this activity will play an important role in promoting students' creative thinking in advertising and improve their comprehensive quality.

? Second, the theme of the event

? "Cultivate advertising appreciation ability, improve advertising creative thinking ability, learn to find business opportunities from ordinary life, and learn to capture the details of life."

? Iii. time and place of activities

? Time: 7: -9: pm on December 12th

? Venue: _ _ lecture hall

? Iv. organizer

? Association of Associations, Entrepreneurship Association, Youth League Committee of _ _ College, Student Union

? V. Who will be active

? Key members of the Association, members of the Student Union of _ _ College, members of the Law Society, all members of the Entrepreneurship Association, and college students interested in creative advertising and entrepreneurship.

? Vi. activity mode

? This activity is mainly about appreciating advertising videos. In the activity, Sina's meager interactive concept will be used for the first time to open the live interactive link of the activity, which will boost the atmosphere at the scene. Advertising video will analyze the essence and soul of advertising from eight aspects: creativity, spoof, touching, public welfare, classic love, star effect, brand advertising and visual effect of game advertising.

? VII. Specific process of activities

? 1. The host of the event _ _ introduced the guests, background, theme and method of the event tonight.

? 2. President of the Entrepreneurship Association _ _ made an opening speech.

? 3. The President of the Students' Union of the Law School _ _ delivered a speech.

? 4. _ _, Vice Chairman of the School Student Union and Executive Director of the HKCSS, delivered a speech.

? 5. The event host _ _ gives a brief introduction to the first link advertisement, and then plays the creative link advertisement and advertisement video from: creativity, spoof, touching, public welfare, classic love, star effect, brand advertisement and visual effect of game advertisement.