Corporate culture of modern animal husbandry

1. Vision and goals: 1. Create the world’s most advanced ranch to produce the world’s highest quality milk to achieve the harmonious development of humans and animals. 2. Achieve the goal of “world-class scale, international brand, and sustainable industry”. Become a global industry leader in "intensive breeding and processing integration". 2. Description of Corporate Responsibility: When a company faces frequent industry crises, in order to produce high-quality milk, it dares to constantly demand itself, accept supervision every day, and lead the industry with "digital standards and visible quality" The transformation of "intensive breeding and processing integration" is a big responsibility and a big responsibility. 3. Corporate purpose: 1. What we do is only related to the best milk, and our high starting point is only to align with the best quality. 2. Treat cows as mothers and milk as life. 3. Quality is "1", and everything else is "0". Without "1", no matter how many reasons there are, they are all "0". The value of modern animal husbandry lies in controllable high quality. 4. Not only focus on quality, but also pursue high quality; not only build a brand, but also pursue good reputation. 5. What modern animal husbandry does is to subvert the traditional dairy industry model and contribute high-quality milk of national standards to society. 6. Be a leader in the integration of intensive breeding and product processing. 7. The milk of Modern Animal Husbandry is milk that quantifies safety and quality, and all indicators are better than European and American standards. 8. Gain trust with quality and enhance value with brand. 9. High starting point, high positioning, high standards - this is the purpose that modern animal husbandry has always adhered to, and it is also the secret of success. 4. Management philosophy: 1. Epidemic prevention is heaven, management is earth. 2. Milk source is the first line of defense for milk quality. 3. Visible quality and digital standards ensure that every drop of milk is fresh. 4. Problems that can be solved with management should never be solved with money. 5. Some people look at the past and think about problems, while others look at today and think about problems. We look at the future and think about problems. 6. Our successful and replicable business model is the guarantee for our continuous development. 7. Protecting the environment, reducing costs, and being energy-saving and friendly—these are our basic principles for building new ranches. 8. Epidemic prevention is more important than eating, and environmental protection is more important than sleeping. 9. Work hard to build the world’s first raw milk brand. 5. Market concept: 1. The product must be "pure", that is, consistent from the nipples of cows to the mouths of common people. 2. Enterprises must be "real", which means making milk seriously and doing real things in a down-to-earth manner. 3. The management should be "new", that is, completing each package of products in the shortest milking and processing time. 4. The market must be “fresh”, and we only provide consumers with the freshest milk. 5. Don’t talk about concepts but focus on quantification. Don’t focus on quantity but focus on quality. Don’t talk about principles but focus on management. 6. Only when the cows are healthy can the milk be healthy, we can be healthy, and the Chinese dairy industry can be healthy.