Joke Collection Website - Bulletin headlines - What can be used in advertising?
What can be used in advertising?
A China people * * * and the national emblem B, the name of the state organ C, accurate statistical data and survey results D, patent applications for which no patent right has been granted E, the highest level and the best.
The correct answer is C.
"Rare" can't appear, "Any" and "Precious" can appear.
The new advertising law stipulates that there should be no radical words in advertising words, and no special words such as "top", "first" and "excellent" should be used. "Rare" is an extreme word, but the other two don't.
The new "People's Republic of China (PRC) Advertising Law" came into effect on September 20 15.
According to the new advertising law, price law, trademark law, anti-unfair competition law and other laws and regulations, combined with the actual business situation of Taobao sellers, Taobao invites sellers to read the following contents carefully to avoid and prevent legal risks in administrative law enforcement and civil litigation.
If the seller violates the above laws and regulations, he will be fined by the law enforcement department, and may be sued by consumers and bear civil liability.
Relevant requirements applicable to all types of goods:
(1) Absolute language or expression shall not be used in commodity packaging or publicity pages. ?
1, the advertising law and the regulatory authorities explicitly prohibit the use of: the most advanced, national, best, top, best and first brand; ?
2. If it contains absolute meaning and cannot be proved by objective evidence, it is suggested not to use it: unique, top-notch, omnipotent, first, lowest, sales volume+champion, bargain-hunting, most unique, highest, domestic first, extreme, first choice, unprecedented, absolute, largest, world-leading, unique, peak, latest invention, most advanced, etc. ?
(two) the words and patterns of "well-known trademarks" and "China famous brands" shall not be used in the packaging or publicity pages of commodities;
(3) National Flag of the People's Republic of China, national emblem, national anthem, military flag, military emblem and military song shall not be used or used in disguised form on the packaging or publicity pages of commodities; The names of state organs and state functionaries shall not be used or used in disguised form.
(four) shall not contain obscenity, pornography, gambling, superstition, terror and violence; It must not contain ethnic, racial, religious or gender discrimination.
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