What's the difference between BMW and Mercedes?

If it is purely a brand, it should be Mercedes-Benz.

On a global scale, as a representative of the automobile industry and luxury cars, most people have a * * * knowledge, that is, Mercedes-Benz.

From the brand history, we can see that the founders of Mercedes-Benz were the people who created the first car in the world, namely gottlieb daimler and Carl Benz. Therefore, the company they founded should undoubtedly be the representative of the automobile industry, and the development history of Mercedes-Benz is the development history of the automobile industry. So the current situation is that the only museum in the world that records the history of automobile development is in Stuttgart, Germany (the global headquarters of Mercedes-Benz and Daimler), called Mercedes-Benz Museum. In this respect, BMW is just a pure high-end luxury car and a competitor of Mercedes-Benz. BMW's global headquarters is in Munich, where there is also the BMW Museum, but the things recorded in it can never surpass the Mercedes-Benz Museum.

As far as quality is concerned, both have their own advantages. On the small displacement engine, BMW is undoubtedly slightly better. They think that the models corresponding to in-line 4-cylinder and 6-cylinder engines are the most powerful in the same class. In terms of large displacement engines, the two should be said to be comparable. However, it is a pity that BMW has not super-run until now, while Mercedes-Benz has McLaren SLR, and the engine is AMG's 8-cylinder 5.5-liter supercharged engine. BMW has no corresponding competitive models. Of course, if we just talk about the engine, it may not mean much. You think, these two manufacturers can provide engines for F 1 racing cars, and their engine technology is of course the best in the industry. Let's just say that BMW won the evaluation of the engine here.

But as far as vehicles are concerned, Mercedes-Benz is ahead of BMW in two aspects, which is relatively easy to distinguish. One is aerodynamic performance. Mercedes-Benz's civilian car draws on the characteristics of McLaren's car, and McLaren's car is the best in the whole F 1 in aerodynamic performance. It shows that the lines of Mercedes-Benz are soft and elegant (except G-class), and the lines of BMW look strong and powerful. In addition, in some local designs, Mercedes-Benz pays more attention to the wind tunnel effect (that is, the impact of stroke on the body during driving), while BMW is slightly insufficient in this respect. Finally, it is characterized by competing models with the same displacement, and Mercedes-Benz consumes less fuel than BMW. The second is comfort. Compared with other models in the same class, the comfort of Mercedes-Benz is obviously better than that of BMW. This is almost a recognized fact in the industry. Otherwise, how can someone say "drive a BMW and ride a Mercedes"? The implication is that sitting in a Mercedes-Benz will feel very comfortable, and BMW can give users the feeling of driving freely. From this point, we can understand why BMW's 3 Series can beat Mercedes-Benz's C Class, while BMW's 7 Series can never surpass Mercedes-Benz's S Class. Because the audience of Grade 3 and Grade C are more young people, they pay more attention to dynamic performance, and it doesn't matter if the car is bumpy, but it should be fierce, while the audience of Grade 7 and Grade S gather among successful people with a certain occupation and age base, and they pay more attention to comfort, which is king.

From the price point of view, the price of Mercedes-Benz cars at the same level is slightly higher than that of BMW, which basically follows this law on a global scale. Of course, it is not excluded that individual markets are slightly different from other factors. On the one hand, it is the role of the brand, on the other hand, it is also influenced by the industry status of the two manufacturers.

The other is the status of the two brands in Germany and their relative government effects. In Germany, BMW is just one of luxury car brands, and there are Mercedes-Benz, Audi, Porsche and so on in China, but Mercedes-Benz has a higher status, which represents Germany. Whether it is the industry or the whole German industry, Mercedes-Benz represents the image of Germany. Even if you work part-time in Germany, apart from Deutsche Bank, another company with the highest salary is Mercedes-Benz, while BMW is just average.

Therefore, compared with the brand, Mercedes-Benz should be superior to BMW, and the biggest advantage lies in the brand history and brand connotation. But when it comes to products, the two should be equal, win and lose each other and have their own strengths.

As far as the landlord is concerned, the accident has always been BMW, and Mercedes-Benz has never heard of it. In fact, there are other factors.

Most of the BMW cars born are domestic BMW cars. It is also made in China, and the localization rate of BMW is much higher than that of Mercedes-Benz. This has advantages and disadvantages for BMW. On the positive side, increasing the domestic production rate will help lower the price and win more markets, so BMW's 3 Series and 5 Series are selling well in China now, while Mercedes-Benz's C-Class is in good condition because it has just been upgraded and benefited from the improvement of design and power, but the sales of E-Class are very problematic. The reason is that the price reduction after domestic production is far less than that of BMW's 5 Series. Unfortunately, the E-class design is moderate and there is nothing wrong with it, but it is really lacking. And because of A6' s rule in China, it is now in a difficult situation. After being lengthened, the BMW 5 Series is loved by consumers in China, which can not only get a higher-end brand, but also get a spacious interior space. E-class has not been lengthened, which is obviously a disadvantage.

However, BMW should also bear the negative effects brought by the high domestic production rate, which is the focus of the landlord's consideration. Don't say that I underestimate myself, but China's automobile industry and all links in the industrial chain are really not ready, and the standards of many parts are not up to the level of advanced countries. This is also the main reason why the German headquarters of Mercedes-Benz refused to increase the localization rate. However, in order to make the 3 Series and 5 Series seize more markets, BMW has improved the localization rate, but at the same time, it has sacrificed quality, resulting in various minor problems of many cars, which makes the 3 Series and 5 Series of BMW closer to Japanese cars. Mercedes-Benz C-Class and E-Class have fewer things because of low localization rate and better quality assurance. There are basically no problems with imported cars of the two brands.

So now many BMW 3 Series owners are willing to buy imported 320, which is more secure in quality, but slightly more expensive.

Simply comparing brands is not practical. It depends on your choice, because it is impossible to buy all the cars of a certain brand, right?

I hope these words can solve your doubts.