Fast food distribution center business plan

Fast food distribution center business plan in 2017

How to write a fast food distribution center business plan in 2017? Below I have compiled a sample fast food distribution center business plan in 2017. Welcome to read and refer to it!

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1. Market Analysis

At present, with the acceleration of the pace of life, more and more office workers and students choose to eat breakfast outside. When it comes to suitable restaurants, many people can only have a quick bite at home or at a food stall. However, there is still a big vacancy in Nanjing for breakfast outlets that are truly convenient, nutritious and quality-assured. First of all, in terms of concepts, consumers pursue fast, convenient, high-quality taste and nutrition; secondly, in terms of purchasing power, the overall purchasing power is increasing day by day. Nowadays, in major supermarkets, there are no more people buying items for more than 100 yuan. few.

In addition, when it comes to breakfast places, consumers prefer roadside stalls for three reasons. First, there are more types of stalls and are more selective; second, they are more convenient; third , eliminating the tedious housework such as washing dishes, cooking, etc. However, there are two specific drawbacks to roadside stalls: first, the sanitary conditions of consumers at roadside stalls; second, roadside stalls cost more than at home. How Yang is a way for consumers to have the best of both worlds: a nutritious breakfast distribution center. How big is the market demand for breakfast in Nanjing? A survey from an authoritative department shows: If a breakfast only costs 2 yuan, the city has a population of 8.7 million, and excluding 1/3 of the people who do not eat breakfast outside, the total sales of breakfast every day There are also nearly 10 million yuan. Therefore, the establishment of a catering development Co., Ltd. with excellent quality, advanced technology and diversified products will play an important role in the development of Dingxiang's tertiary industry.

2. Industry analysis

According to the forecast of the total breakfast market. Nanjing currently has a population of 6.7 million, plus a floating population of approximately 3.3 million, bringing the total population to 100 million. Among them, according to a sample survey, about 2/3 eat breakfast outside, and the number of people eating breakfast is about 4.46 million. Among them, the market share of breakfast projects is about 10%, and the number of breakfast customers is 446,000. Calculated based on per capita consumption of 2 yuan and 360 days a year, the annual turnover is 321.12 million yuan. If late service is added, and the late breakfast is calculated as 30% of breakfast, the turnover will be 96.336 million yuan, and the total turnover will reach 417.456 million yuan. .

3. Specific implementation plan

1: Company name: Pepsilo Catering Distribution Center

2: Company organization design

Mission:

Healthy life, healthy breakfast.

Vision:

To create a first-class domestic chain franchise professional catering diversified service company that is in line with international standards.

Business philosophy:

1: Guided by market demand, to cultivate and develop the breakfast market in high-end office buildings and communities, in accordance with industrialization, standards, processes, intensification, and series Based on the principle of globalization, we research and develop a series of high-quality, nutritionally balanced breakfast products to provide customers with nutritious, hygienic, fast and affordable breakfast services.

2: Provide semi-finished vegetable delivery services to individual families, hotels and restaurants, and provide online fast food ordering information e-commerce for office workers and singles. It uses a broad network platform to minimize the procurement of middlemen links and reduce the expensive rent and costs of supermarket stores, maximize the added value of products, and provide customers with fresher, cheaper and more convenient services.

Company spirit:

Dedication, innovation, trustworthiness

Management policy:

Rigorous, standardized and efficient

Main slogan:

When you choose Pepsi, you choose a healthy life.

When you choose Pepsi, you choose a better life.

Analysis of the company’s core capabilities:

According to the above long-term plan and the company’s expected current situation, the company’s core capabilities lie in fast and convenient service capabilities, low-cost logistics and distribution capabilities, and high-quality food Processing capabilities and employee growth capabilities.

In order to build the above capabilities, we mainly continue to do the following work or system design: 1) effective layout of outlets, 2) food processing based on HACCP, 3) good processing and outlet insulation sales integrated equipment, 4) effective information flow , 5) Good training and growth system.

The management structure is designed as follows:

The general manager is divided into six departments: General Department, Processing Department, Logistics Department, Marketing Department, Finance Department, and Quality Control Department.

The General Department has four offices: internal audit, general affairs, personnel, and training; the Processing Department has a chef, maintenance office, dispatching and accountant; the Logistics Department has a purchasing group, materials and operation planning office, warehouse, Distribution center; the marketing department consists of key account group, brand promotion group, marketing group, and information center; the finance department consists of budget group, cost accounting group, accounting group, and cashier group; quality control includes quality inspection group and quality assurance group.

The layout of outlets is mainly determined by referring to the radiation area of ??the effective number of people served.

3: Internal process design:

Determine the business varieties, breakfast: based on traditional Chinese breakfast varieties (such as steamed buns, flower rolls, noodles, wontons, soy milk, tofu, etc.) On the market, combined with Western-style breakfast (such as bread, Western-style burgers, juice, milk) to form a series of green and healthy nutritious foods, set meals, and other products. All products take into account the requirements of dry and thin mix and nutritional balance. In terms of price, we adhere to the principle of high-standard prices for high-end people. Two-thirds of the products are priced between 3.5-5 yuan, one-sixth of the products are priced between 5-6 yuan, and the remaining one-sixth are priced between 5 and 6 yuan. The product price is above 6 yuan. Taking into account the need for differentiated management of product hygiene, most products are portable and individually packaged, and a small number of products are packaged in bulk.

In order to make the products meet the taste and needs of the public and have a broad market, all products are tested for sale.

In order to realize the standardization and normalization of the management process, the company specially compiled a complete set of management manuals, including "Headquarters Management Manual", "Marketing Management Manual", "VI/SI Manual", "Product Standards Manual", "Training Manual", "Logistics Distribution Manual", "Operation Supervision Manual" and various management contract texts. Pre-job and online training will be provided to personnel engaged in every aspect of breakfast and clean dish operations in terms of business operations, service standards, brand honors, corporate cultural identity, etc., and certificates will be issued after passing the assessment.

Establish HACCP safety prevention control system and ISO9001 quality management system during the production, production and sales process to ensure food safety and hygiene.

In the process of breakfast operation, we adhere to the "ten unifications" principle, that is, unified logo, unified image, unified dress, unified production, unified distribution, unified price, unified quality, unified service, unified management, and unified culture. Thereby realizing the standardization, procedure and scientificization of management.

List of company operation flow charts

Serial number

Process name

Serial number

Process

< p> Breakfast and clean vegetable delivery process

Process preparation process

Employee trial process

Food process modification process

Recruitment process

Equipment maintenance process

Interview process

Market survey process

Training process

Customer visit process

< p>Promotion process

Key account management process

Performance appraisal process

Contract management process

Last place elimination process

Price adjustment process

Recruitment process

Quality system internal audit process

Annual financial budget preparation process

Non-conforming products Control process

Annual financial accounts preparation process

Incoming inspection process

Raw material entry process

Work in progress inspection process

Raw material warehousing process

Finished product factory inspection process

Qualified supplier evaluation process

Shipment delivery process

Second Party review process

Document approval process

Procurement process

Record management process

Supplier management process

Business plan management process

Temporary procurement process

Management review process

Material planning preparation process

Delivery process

4: Ordering method:

The first method: Member login → Select dishes → Deliver to your home and pay within half an hour

The second method: Book a certain time period in advance The dishes → delivered to the designated address at the agreed time

5: Membership application:

Member rights:

Ordinary members have one year on the E-dish convenience company online The right to order dishes

Get a color page recipe magazine every month (gold member)

Free invitation to a family gathering salon held at least once a quarter

The company will give you corresponding gifts based on your points

Publish flea information in the monthly member newspaper for free

Application process:

Pay 20 yuan to help us As a member, you can pay cash on delivery every time you order a dish, receive corresponding points, and enjoy corresponding services.

With a one-time recharge of 500 yuan, you can become our gold card member, enjoy more distinguished treatment and receive a 50% discount on every purchase.

6: Franchise Alliance

We are looking for exclusive franchisees across the city to share the green wealth of the 21st century. Business 1: In terms of vegetable delivery, as long as you are a restaurant operating entity with an operating area of ??more than 1,000 square meters, if you are not satisfied with the current business volume and hope to seek greater development, you can call us for details. Detailed franchise information is available on request.

Business 2: Regarding breakfast reservations, as long as you have a restaurant with breakfast delivery capabilities in the corresponding area, you can call us for details. Detailed franchise information is available on request.

Franchisees need to recognize our business philosophy!

7: Value-added services:

A free professional kitchen cooking recipe every month (gold card Members)

Video chef-guided cooking column

At least one free family salon party every quarter

A monthly membership newspaper, and free publishing for all members Information platform

Provides housekeeping services such as payment of water, electricity, gas, and mobile phone bills

8: Simulated operation

To form a company, you can first choose one or two A high-end office building and a high-end community hotel are simulated for operation. The operating capacity is approximately 1/50 of the design scale. Summarize experience from simulated operations to provide reference for comprehensive promotion and adjustment.

4: Economic feasibility analysis

1: Preliminary investment analysis:

b. The planned investment for the construction of the fast food distribution center base site is 200,000 yuan;

d. Distribution transportation means, three single-row vans are planned, about 100,000 yuan;

e. Equipment and workshop layout are about 300,000 yuan;

f. Early stage The raw materials, unforeseen investment, working capital and publicity expenses are about 200,000 yuan. The total initial investment is about 800,000 yuan.

The early operation mode of the distribution center: it is planned to use reservation distribution services and open a distribution service hall. Customers will go to the service hall to complete the reservation procedures. The service hall staff will report the number of meals booked per day to the center dispatcher, and the dispatcher will press the data according to the data. Carry out planned production. The distribution department distributes the goods in batches according to the time required by the customer. The businesses currently carried out include: breakfast service and dish cleaning service.

We plan to achieve the second phase of capital accumulation within one year. In the second phase, we will use the profits generated from existing entity operations as follow-up funds for the second phase. In this way, The method of capital accumulation carried out gradually improved to the fourth phase of the enterprise.

Business forecast:

The number of customers is 60,000 in Gulou District, the per capita consumption is 2 yuan, and the budget is 360 days a year. The annual turnover is 43.8 million yuan, if delays are added Supply, while the late breakfast has a turnover of 13.14 million yuan based on 30% of the breakfast, and the total turnover will reach 56.94 million yuan. Forecasting the turnover from 2008 onwards based on 30%, 50%, 70% and 100%, it is expected to reach the designed sales scale in 2012.

Economic analysis basis:

Outsourced fuel and power are budgeted at 3% of the raw material cost, wages and benefits are gradually reached according to the budget based on personnel and design scale, and manufacturing expenses mainly include depreciation.

Sales expenses are budgeted at 2% of sales, administrative expenses are budgeted at 3% of sales, and financial expenses include bank interest, exchange losses, etc.

Sales tax and surcharges are calculated at 6% of sales, and income tax is calculated at 33%. Local tax exemptions are exempted for two years and halved for three years, and local retained earnings are temporarily calculated at 50%. Surplus reserves are calculated based on 10% of after-tax profits.

5: Pepsi Fast Food Distribution Center Marketing Plan

1. Marketing positioning strategy:

Marketing positioning strategy is an important key to the success of marketing, because All marketing activities including sales, advertising, promotion, pricing, product life cycle, packaging, distribution and public relations are based on market positioning. Because in the early stage of our establishment, we were unable to form a brand effect. Moreover, in the changing market and fierce competition environment, only by establishing a strong marketing positioning strategy can we find a market space for survival and development.

2. Target market:

Our target customers are singles, young couples, and people who have high requirements for the quality of life and hope to enjoy the fun of the kitchen after busy work. . Market positioning: We pursue fast, hygienic, nutritious, high-end and high-service services, hoping to provide consumers with a time-saving, healthy and nutritious dining experience. At the same time, punctuality is our top priority during operation.

3. Promotion strategy:

In our specific operations, the establishment of corporate image and popularity are very important. In addition to the feelings that the products we provide bring to consumers, , advertising and promotional activities are our important strategies to gain consumer awareness and impressions. Therefore, the practical application of advertising and promotion strategies, and issuing appropriate advertising and promotion messages to establish a close relationship with consumers are the main topics of the promotion strategy. Therefore, our promotion strategy can be implemented by the following key points:

1. The application of advertising strategy can be divided into three stages of execution

A. Establish corporate visibility and inform consumers of the nature of the company, the products it provides, and the special services it provides. ;

B. Strengthen the corporate image and increase consumers' awareness, affirmation and ordering;

C. Strengthen advertising and promotion activities for products (single items) or new launches.

2. The shaping of corporate image is the marketing goal of operations

3. Word-of-mouth publicity is an extremely important communication method.

4. Use information on news topics to create “hot debate” publicity, which can attract the attention of mass media and free publicity reports.

4: Specific planning plan:

First, carry out corporate image promotion when the funds are basically in place, and plan to use a countdown method, that is, Pepsi will be born in XX days. In addition, Inform the nature of the enterprise, our business type and business scope, and absorb the information feedback from consumers. With slogans such as "Be a good person before doing anything" and "Punctuality and trustworthiness are the fundamentals of being a good person", a considerable degree of trust is implanted in consumers before going on the market. At the same time, we will recruit talents, and the specific publicity methods will take the form of diversified follow-up:

1. Hold a job fair at the appropriate time, and at the same time adopt the anti-shortage information of the target consumers at the meeting, and use it to To attract the attention of the masses and make it the focus of discussion.

2. The application of advertising billboards, using the large format of the railway station to promote corporate information and business scope. The subject should highlight the company’s “punctuality and trustworthiness”.

3. Attract journalists to the base for interviews, so that many consumers can see how clean and tidy our production sites are.

4. Participate in appropriate public welfare activities.

5. Print a large number of leaflets to promote products and company operation methods, company production environment and company commitments, complaint hotlines, etc.

The funds invested in early publicity may be huge, but the development of an enterprise cannot be separated from the recognition of consumers. How to get consumers to recognize it? Only adequate publicity, rationalization of publicity is our main consideration Problem, the diversification and novelty of publicity are the basis for rationalization.

Therefore, the most important thing in our marketing plan should be publicity planning. Only when the publicity planning plan is in place and combined with advanced internal management and operation methods can the normal start-up of the distribution center be realized. , Only in this way can the first step of the enterprise be solid, and lay the foundation for the accumulation of funds for our enterprise! ;