Cake shop opening activity plan

The first cake shop opening activity plan

First of all, the outline of the industry will go out of the ivory tower next year. Due to the impact of the economic crisis, I have my own hobby in the catering industry and plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.

Second, the cake shop overview

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.

Our store needs 95,000 venture capital.

Third, the business objectives

Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Fourth, market analysis.

1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Verb (abbreviation for verb) business plan

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a group of consumption rates have been found: "The price that customers have never had." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making high-quality cakes with good materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Financial estimation of intransitive verbs

Start-up assets: about 95,000 yuan.

Equipment investment:

1. The rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. About 65,438+0, 500 yuan put into shelves and sold watches.

Within 4.500 yuan, employees (2 people) should wear the same clothes.

5. Investment in machinery and equipment: 80,000 yuan (including complete sets of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: it is located in a densely populated residential area, community business street, and a lot close to children (such as around kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

Seven. Analysis of risks and constraints:

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Article 2 the cake shop opening activity plan

1. Activity background: Mother's Day is a festival to thank mothers, which coincides with the filial piety of China people and is very suitable for promotion activities. At the same time, the shrinking of May Day promotion can be supplemented by Mother's Day promotion activities.

Second, the purpose of the activity: increase sales and shape the image.

Third, activity planning.

Accelerate the warm atmosphere of Mother's Day, convey the gratitude complex of Mother's Day, raise people's attention to Mother's Day, make perfect Mother's Day cakes with small profits but quick turnover, and improve sales and store image.

Fourth, the theme of the event: sweet mom.

Verb (short for verb) activity:

1, price (small profits but quick turnover). Thousands of perfect sweet cakes, low-priced sweet Mother's Day, each Mother's Day cake is sold at the price of 10 yuan, and a carnation is presented.

2. Lottery: All customers who shop in our store during Mother's Day can draw a lottery, and the prize is a XX coupon.

3. Make a set cake for Mother's Day and send a family photo or a bottle of red wine.

Promotion of intransitive verbs;

1, leaflets, DM sheets, distributed in major supermarkets, shopping malls, schools, white-collar gathering areas.

2. Publicity of hanging flags, colored strips and display boards in the store; Posters outside the store.

3. Radio publicity.

Seven. Activity budget: omitted

Article 3 the cake shop opening activity plan

With the rapid development of social economy, people have higher and higher requirements for spiritual and material culture. However, the improvement of the quality of urban life, the acceleration of the pace of life, and the rapid infiltration of diversified cultures have forced many traditional industries to face the stage of inheritance and innovation, and also made consumers pursue higher and better spiritual and material enjoyment.

However, analyzing today's society, the theme that people pursue is nothing more than green, health and fashion.

Throughout today's society, people pay more and more attention to eating, and three meals a day are more and more varied, especially breakfast, which is simpler but not simpler. This is especially reflected in many modern white-collar workers.

Therefore, it is necessary to open a modern open fashion cake shop that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or leisure. It also gives them more understanding and choices about catering.

As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, and gradually build brands and a series of products with good reputation.

Our products cover: Chinese, Japanese and western cakes, all kinds of Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products must emphasize the concepts of green, health and fashion. Realize modern consumers' mentality of "seeking differences" in products.

In addition, we will also establish an e-commerce platform to facilitate customers, consolidate ourselves, achieve double-line profitability and achieve ultimate benefits through hard promotion.

We will strive to create more social value around a concept and meet the needs of different consumers. When consumers are satisfied, they will also win more word of mouth, so as to build and promote their own brands and achieve profitability.

Company description

Our company is a company involved in the catering industry, focusing on health and leisure services. Xu Tu gradually established its own brand and occupied the market share.

The company is involved in a traditional industry, but it is a company that constantly strives for innovation, development and survival on the basis of traditional industries. The company is bound to face fierce industry competition, but it will not ask for a share with the weak posture of a newcomer. But to occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.

The company's main business: Chinese and Japanese western-style cakes, desserts, snacks and cheese products of various styles and tastes, as well as freshly squeezed and freshly squeezed healthy fruit and vegetable drinks and various tea products. The company's products will adhere to the concept of freshness, green, health and fashion, meet customer needs and achieve a win-win situation.

In addition, with the help and promotion of e-commerce platform, the company will build its own online sales platform, implement door-to-door delivery by special personnel, realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, so as to enhance the company's value to the limit and meet the different needs of customers.

The purpose of the company

The company will adhere to the concept of green, healthy and fashionable. Due diligence gives you a sense of mission, so that customers can be fully respected and enjoyed, and at the same time they can be recognized.

We will provide all kinds of cakes, snacks and drinks, base ourselves on the market, look forward to the future and serve customers.

Business tenet: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.

The company's goals

The company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, from children to the elderly, and all kinds of new cakes and drinks.

After a new product is launched, it will naturally attract a certain number of customers, and then slowly develop various new products, so as to introduce more and more products that belong to our company's characteristics and make our own characteristics in this industry.

From the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation and a good image for the company, thus achieving brand building.

Most importantly, the company should make a profit. Ideally, the three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.

Business items and contents

As a service industry, we not only provide a single product and considerate service, but also attract customers. Therefore, our company deals in special products, in-store services and clerk services.

Main products:

All kinds of Chinese and western cakes, pastries, desserts and cheese products.

In the early stage, "Kossamir" or "85°C" will provide us with finished products, which we will use to package new products, ensure quality and improve quality, and finally launch our own products.

We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.

All kinds of fresh healthy fruit and vegetable drinks.

Fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables, mix with various product formulas, juice them separately, and stir them evenly, so as not to lose any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.

Packaging category

Especially for the main meal packages of white-collar workers nowadays, such as breakfast, Chinese food, afternoon tea, dinner and midnight snack. Different time periods are accompanied by different nutrition packages. Make every product worth the money.

Elegant and comfortable in-store environment

Traditional cake shops rely on products and their own brand value to attract customers. However, what we attract customers to patronize again is not only our own special products, but also the elegant in-store environment. Customers come to our store to enjoy leisure time and pursue a relaxed and pleasant feeling. Therefore, the decoration in the store should be dominated by bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized table and chair layout is in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, small details leave a deep impression on customers.

Provide clerk service for relaxed relatives.

No matter what industry, customers are the most important, not to mention the service industry, customers are God, so high-quality clerk service is also crucial. Shop assistants should establish close and tacit relations with customers, actively communicate with customers in the course of business, so that customers can feel intimate and have a good impression on the company and shop assistants. This is a good way to cultivate a fixed number of customers.

We will unify the clothes of the shop assistants and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.

principle of operation

Principle of honesty and trustworthiness. Treat consumers politely, without cheating, and be friendly and hospitable. In addition, the quality of goods must also pass.

Smile service principle. The customer is God, and it will be a true feeling, so be polite, modest and respect each other.

The principle of mutual benefit. On the basis of good faith, achieving equality and mutual benefit between customers not only achieves the purpose of our business, but also satisfies consumers.

market analysis

We plan to participate in the competition in the catering service industry, and believe that the development trend of this industry will develop towards environmental protection, health, miniaturization and high quality.

With the improvement of modern people's living standards and the acceleration of the pace of life, there is an increasing demand for various healthy foods in daily life. Healthy, green and fashionable foods and drinks are increasingly welcomed by people, and their broad market prospects are beyond doubt.

Although the market opportunity is just around the corner, its market competition is also great, which is a very challenging market.

Cake shops, or juice drinks and milk tea shops, can be seen everywhere in Jiaxing.

However, for example, some time-honored cake shops that have been stationed in the mainland for more than ten years have good reputation and customer base, but their brands have been accumulated for many years. And it only focuses on cakes.

For example, there are tea shops and juice shops all over the streets. They all take drinks as their main products.

Our competitors also include high-consumption coffee shops, mainly western-style catering and high-standard services, and are constantly expanding their own consumer groups.

To sum up, most of them attract inherent consumers with a single product type, lacking the advantages of diversification and merger, and many of them have no green and healthy concept. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the services close to nature to impress and win customers. Create a kind of "natural purity and sweetness", gradually improve the popularity, and then apply for brand patents, implement brand joining, and realize chain form. We have our own brand value, and the more franchisees we attract, the greater our market share.

target market

Pastries and fruit and vegetable drinks are suitable for men, women and children, and have always been deeply loved by consumers. Moreover, the fresh and healthy features of its products are especially favored by young people. Its own nutritional value is also quite high, so some people eat it as a dinner, which shows its prospects in the market.

We can start with white-collar workers, who go out early and come back late, and often don't care about their breakfast. We can attract them as our main customers and provide high-quality and healthy cakes, snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen in order to absorb and consolidate a class of customers.