Qingdao Laoshan Winery refused to accept the prize. Can a manufacturer's printing error break the contract?

It is possible to say the conclusion first. Manufacturers have the right to break the contract, but they also have to bear the corresponding legal consequences.

First of all, what is printed on the bottle cap is real, not fictional. If the activity is also within the validity period, it is a valid contract. Since it is a valid contract, if the manufacturer takes the misprint as the reason, the customer can complain to the relevant department, and then ask the relevant department to assist in verifying and handling the matter. And can sue Qingdao Laoshan beer factory for rights protection.

For example, if you win a lottery ticket or a welfare lottery ticket, and then the relevant organizer tells you that the lottery ticket you bought is printed incorrectly and there is no such number, is this reasonable? The answer is no, let's take another example: if the winning amount is written as RMB 5 million, but the manufacturer tells the customer that the prize is actually only 50 cents, which is a misprint by our company, then this kind of activity is meaningless and tantamount to deceiving consumers.

No matter what kind of example, or this incident of Qingdao Laoshan Beer Company, if the organizer breaches the contract and fails to fulfill the relevant commitments, then the customer can take legal procedures to defend his rights, and the cost of such rights protection is also very low, and he only needs to sue the company at the incident. Of course, it is very important that this client can have enough time to deal with related matters or hire professional lawyers to defend his rights. As a matter of fact, it is not troublesome in itself. After notarization, the bottle cap will go back and forth to the court with relevant procedures and evidence for no more than three or four times. Mainly depends on whether this customer can have the time and methods to safeguard his legitimate rights and interests through the correct channels. Of course, if the official denies this activity, this is the only way to deal with this kind of thing. I believe the government can handle this crisis properly. After all, the reputation of the company is still very important.