3 summary of furniture store activities

The furniture store carries out related activities to make a summary of this event. This article is a summary of the furniture store activities and is for reference only.

Summary of Furniture Store Activities 1:

Strategy Background

The development of the furniture industry is closely related to the development of the real estate and decoration industries. A market, its community development The quantity, the amount of publicity investment, and the effect of promotional activities directly affect the sales of specialty stores! As the competition in the furniture industry becomes increasingly fierce, communities have become a "must compete" among brands in some areas. Pay attention to community investment. Specialized stores with human, material and financial resources will have more sales returns, and vice versa! The community is equivalent to one of the final ends of our sales. It depends on how we develop and tap it!

Those who win the community win the world. This is our profound summary of market experience, facts and data!!

2. Purpose of the event

Nowadays, many more mature industries have already begun to focus on communities. A lot of manpower, material resources, financial resources and energy have been invested, and a set of good activity plans have been explored, such as: flooring, ceramic bathrooms, decoration companies and solar energy, etc. At present, no brand in the furniture industry has summarized an effective activity plan that can systematically carry out community promotion work. We only know that communities are important and strengthen publicity, but the publicity has always only stayed on the surface and has not gone deeper. Go dig. Through a lot of collecting, thinking, and innovation.

3. Purpose and policy of the activity

Purpose: Concentrate, guide accurately, make key breakthroughs, dig deep!

Goal: Penetrate into corners, realize Family

4. Community operation steps

1. Preliminary work of the community: (very important)

1) Collection of community information. Fill out the "Community Information Registration Form"

Just like fighting a war, if the intelligence is inaccurate or there is no intelligence at all, the army's chances of winning are extremely low. In fact, this is even more true for community operations. It is common for many potential communities to be eaten up by other brands and we still don’t understand them. Contents of community information collection: time/location/unit type/nature of key delivery, etc.

How to collect community information?

90% of community information comes from stores. As long as store personnel have this awareness, a lot of information will not be missed. Remember: Store personnel must provide information back to the store manager in a timely manner.

The salesperson of the community area is responsible for collecting community information in this area.

The leadership should be responsible for supervising and checking every newly developed community to see if it has been registered. If supervision is in place, employees will naturally have strong execution capabilities.

2) Start to warm up the publicity when handing over the keys. You can use public relations to let the property or real estate company use furniture keychains, and distribute small gifts and some promotional materials when handing over the keys ( _information bag), so that customers can get in touch with Orui Furniture at the first time, understand _furniture, and also pave the way for subsequent publicity.

3) Structural dimension diagram of the community

Unit community: Since unit communities generally do not have promotional posters, we can take on-site measurements. Be prepared for subsequent publicity in the community.

Commercial community: can be obtained directly at the sales office.

Note: After obtaining the floor plan of the community, the renderings are designed. Generally, 2-3 or more renderings can be designed for one unit type. This will pave the way for future publicity.

4) Do a good job in public relations

You can give the keychain to the community property or real estate company in advance to ensure that customers can access the furniture as soon as the keys are handed over.

5) Turnkey site

At the turnkey site, there will be 2-5 shopping guides (uniform uniforms), a sun umbrella and a furniture tent, and furniture promotion gifts. The contents of the bag (promotional materials and small gifts) will deepen customers' favorable impression of the furniture, and at the same time it can play a publicity role in the community's mid-term work (advertising entrance layout)

Nowadays, the property management of many communities is relatively strict. At this time, the community business manager needs to do some public relations work. Especially when we enter the community for activities, we must find a way to ask the community property management to do a good job in clearing the area and keep out the salesmen from other industries, so as to ensure that we do not The presence of people from other industries getting involved creates a bad perception among consumers. This pave the way for our subsequent work. This link is very important, and it has also become an obstacle for many salesmen to perform normally. Of course, the professional level of the salesperson must also be improved, and it is best to be able to stand alone in every link.

Image advertising.

Select one or more of the best, largest and most eye-catching side walls in the community for inkjet advertising (enter immediately after the building is capped). Remember our motto "The biggest advertising means the biggest brand", first build brand height and enhance brand pull. Destructive advertising (density advertising).

In order to save costs, we cannot maximize all the advertising positions in the community, but we can occupy all the positions in the form of small advertisements (such as image spray painting, colorful flags, etc.) so that the opponent has no position. Do image advertising. This kind of operation can make many so-called "first brands" helpless.

Note: Unit cards/greening cards/floor stickers/inkjet paintings/colorful flags, etc. are powerful weapons.

Business development

The nature of the community determines the form of business development. It is generally divided into two types: unit community business development mode and commercial community business development mode.

Unit community:

change.

Be sure to choose the address of the new house resident at the group buying site

Normally, pre-heating will be held on Thursday and Friday, and group buying will be held on Saturday and Sunday. The preheating time depends on the specific situation. The longer the preheating time, the better the effect, but of course the labor cost will also increase.

The on-site layout must be impressive and domineering, and sound equipment and image equipment must also be provided. (See the "Community Activity Materials List" for details) There must be a reason for the group purchase special price for explanation. (See "Special Offer Notice" for details)

The group buying information must be conveyed to every prospective customer by every possible means. Methods: Post group purchase notices at the entrances of new and old communities, stairwells, office entrances, and bulletin boards; publish group purchase information on the unit's LAN.

Find an Account Representative. The office director, union chairman, leaders, people with certain influence in the unit, and enthusiastic people (that is, people who have worked in the unit for a long time and are older) are all the best candidates for customer representatives. It is also best to have a customer representative for every new home stair unit. Note: The quality and number of customer representatives will directly determine whether the group purchase is successful.

Pay attention to completing the installation and providing soft services at the same time. Be sure to have a follow-up call. Let every customer who chooses _ Furniture only say good things and become our loyal and free "salesperson".

Commercial community:

x It is suitable to adopt the mode of collecting model houses at a limited time special price. The number of households to be collected depends on the size of the community. If you have obtained a large number of customer orders and have channels that can effectively convey information about each prospective customer, you can choose a time limit for group buying with sufficient publicity.

Since the owners of commercial communities do not know each other, the overall business front will be longer, and the business will be more difficult to do. It is difficult to have a snowball effect like a unit community.

The working ideas of the commercial community: large-scale advertising enters; limited-time special price collection model houses are notified in place; "experience

style" sales (trampling) are done every weekend

The business work of the commercial community is mainly based on publicity and relies on store collection (please see the special statement later).

5. Community cost budget

The first step for every community that enters the site for operation is to budget for the community investment. The specific amount of investment in a community is determined by the following aspects: the nature of the community (unit housing or commercial housing), the average consumption level of the community, the total number of households in the community (total ground area), and furniture consumption awareness (often affected by the intensity of business promotion)

Community publicity investment budget = Number of households in the community_15,000 yuan/household_1

Things to note about community investment:

Unit community: high consumption level, large total area , good consumption awareness, etc., the human and material resources invested in these communities should be increased accordingly. First impressions come first. The earlier the community invests, the better. Customers have the most profound feeling about the brand that is the first impression.

The estimated investment costs of the community must not be deducted arbitrarily, because the input and output of the community are not as normal as we imagined

Increasingly. If the initial operation is done well, the role of customers who have signed orders will be amazing, and the amount of referral time will change qualitatively.

6. Community staffing

The store is equipped with 12 full-time community staff. Personnel requirements: lively personality, outgoing, friendly, strong communication skills, mature and stable, able to eat and work hard , strong willpower, suggestion: you can hire from other home furnishing and building materials industries, or middle-aged women, etc.

Remarks: After checking in at the specialty store every day, go to the community to promote, conduct long-term publicity and follow-up on the recently targeted communities, so that all the community’s business owners can understand and be familiar with it. It is recommended that salary payment be linked to the sales of the entire community, and combined with suggestions, implementation and inspection of daily community publicity work.

Formation: community publicity, after-sales tracking department: separate post-installation tracking. After installation, 1. Carry out home decoration and other services; 2. Cleaning; 3. Give away gifts and accessories; 4. Tracking of re-purchases.

7. Activities carried out

(1) Mastering, collecting and organizing market community information

Where is our battlefield? Not in specialty stores, but in Community, so the person in charge of our specialty store should visit the market frequently to have a detailed understanding of the newly built community, grasp the construction situation of the community, consumer groups, delivery time, decoration time, and moving time, conduct systematic analysis, and establish a memorandum. Establish a time arrangement plan (see Appendix 1) collection channels: home building materials peers, specialty stores, and community personnel visits;

(2) Establish business alliances and unite forces;

In the community Before handing over the keys, in the real estate home improvement industries such as flooring, ceramics, bathroom, solar energy, decoration companies, wedding photo studios, (or property companies), etc., select one of the best local partners in each industry to form a "green home improvement industry" "Alliance" to form a strong alliance and communicate with real estate developers. Only unity can attract attention and gain momentum (this alliance can set up a local alliance website by itself, where it can meet frequently, learn, share resources, and join forces Promotion, mutual help, joint publicity and other activities.

)

(3) Community advertising campaign

After reaching an agreement with the community, advertisements will be placed based on the consumption, number of households, and location of the community. Advertising is not necessarily a brand, but The brand must be publicized. In the minds of consumers, "the more publicity, the bigger the brand"! There are community personnel and store managers to quickly implement it

Advertising form:

Community Large-scale outdoor advertising (inkjet printing, product pictures, real scenes designed according to the house type) on interior walls, between units, on building walls; floor stickers, unit signs, building number plates, community property notice boards, garden notice boards, unit property bulletin boards, Stair stickers, fire protection and public security cooperation reminder signs, light pole signs, environmental protection boxes, property management office display racks, security office sun umbrellas, etc., there are business opportunities everywhere);

Community exterior walls, community surroundings Advertising can be selected for everything that is executable;

Cooperate with community housing developers, decoration companies, ceramics, sanitary ware, electrical appliances, flooring, etc. to promote the decoration of model houses; Emphasize: The advertisement does not have to be big, but it must be Multiple, overall coverage, highlighting the brand momentum;

(4) Community sales options

According to the housing type, consumption power, shopping guide and product series of the community, develop several series of product sales plan.

(5) Opening or handing over the keys

For the opening of the locked community or when the keys are delivered, joint promotion will be carried out in the community and large-scale brand publicity and promotion activities will be carried out.

Execution details:

Alliances can participate in promotional activities together, focusing on our brand;

Provide sufficient resources and etiquette shopping guides on the day of promotion (A ribbon is required), keychains, document bags, alliance discount cards, lottery tickets, gift vouchers, raffle tickets, community preferential policy leaflets, etc. are distributed to residents of the community.

Promotional methods: leaflets, banners , display racks, facade spray painting, sun umbrellas, tables, rainbow doors, floating balloons, colorful flags, albums, TVs, DVD players, free decoration ladders, etc.

When distributing information, be sure to collect the list of residents in the community. This is the best time to collect the list of residents;

Jointly perform large-scale celebration performances (you can do it together as an alliance, and our brand can Doing a brand promotion and publicity alone); It is required to strengthen the atmosphere creation on site;

At the same time, a special car can be used to transport you to the store for a visit.

(6) Personnel stationed in the community

After the housing is handed over in the community, a large number of residents will decorate their houses. During this process, community personnel will track the entire process and stay at home throughout the day. , set up tents in the community or rent community garages, or in the completed decoration sample room, tables, promotional materials, computers, drinking water, etc.;

Personnel work requirements:

1) 24-hour defense, you cannot leave the community except for eating;

2) Go to each resident’s home to establish personal relationships, assist customers in decoration work, and get to know more than 90 residents in the community;

3) Maintain the original advertising and make suggestions for advertising investment;

4) Master competitive brand information and report it in a timely manner;

(7)_Furniture" "__Community" VIP customer special meeting

Choose to hold a VIP customer special meeting for a specific community on Saturdays and Sundays during the housing handover and decoration period of the community:

The first step: 2 days after handing over the apartment in the community, conduct 1-3 text message promotions to the collected customer list (the content of the text message is mainly warm content such as "warm reminders", "furniture environmental protection tips" and "blessings") .

Short message content: 1) All your efforts are for health and family, please take care of your body and family! Friends around you_furniture warm reminder;

2) Home and everything are prosperous, and every day of life is wonderful!_Furniture Life Museum is your trustworthy friend;

3) Fast, convenient, enthusiastic, sincere, enthusiastic, and go all out!_Service purpose;

4) The Eighth Happiness: A long drought brings rain, meeting an old friend in a foreign land, a night of flowers and candles in the bridal chamber, being nominated for a gold medal, being promoted to an official title, financial resources coming one after another, having a healthy family and body, and enjoying family life. _Warm blessings from Furniture;

5) Lock the target, focus and repeat!_The Analects of Success in Furniture;

Work must first be happy, then it is worthwhile, and even more successful!_Furniture The Analects of Warmth;

Success is doing simple things repeatedly!_The Analects of Furniture.

6) Modern success is not about harming the interests of others, the greatest success is a win-win situation!_Analects of Furniture Warmth;

Step 2: Determine personnel, issue invitations, gift certificates, Coupons and prizes (three coupons in one letter), invitations to participate in special talks with VIP customers in the community.

Step 3: Communicate over the phone

Phone content: Hello! Is this Mr. _? Did I disturb you? Let me introduce myself, I am _ Furniture Life Center Small _, we recently launched a preferential activity in the __ community where you bought a new house, selected some important representative customers, and invited them to our living center to participate in our VIP customer special meeting. Take a look, we Is the invitation letter sent to you at home? Or at work? (Getting a reply), OK, thank you! I wish you good luck in your work!

Step 4: Send a text message reminder on the first day of the activity

Short message content: Dear Mr. ___: _ Furniture Lifestyle Center is scheduled to hold a VIP customer special meeting at 00:00 on _ month _. You are cordially invited to attend! Your friend: _ Furniture

Step 5: Store preparation: Place a rainbow door at the door, and publish "_Furniture_Residential VIP Customer Forum." Contact the flooring company in advance, establish a floor sample in the store, and choose according to the floor color Furniture;

Prepare to formulate several overall living room, bedroom, youth, and restaurant purchase plans based on the apartment type and decoration style of the community; use balloons to decorate the atmosphere of the store, set up a dedicated rest area, provide fruits, snacks, and distribute gifts etc.;

There is a dedicated person responsible for taking care of the children;

The store is equipped with a projector or TV to play the introduction of the community, real scenes, apartment types, furniture introduction, product introduction, with light music, instructions The decoration style is equipped with furniture;

A dedicated person will conduct advertising broadcasts of special discounts for VIP customers (emphasis on time, preferential policies, and targeted at the crowd) to promote the signing of orders;

Arrange for dining in the hotel, Dedicated personnel to track each table and negotiate business;

Organize lottery draws and explain product knowledge (the time should not be too long to prevent customers from being disgusted)

(8) Professional tracking service

Execution steps:

1) After the installation technician completes the installation, set up a professional service team, dedicate people to clean, adjust the layout, place and arrange accessories;

2) Strengthen other Product promotion;

3) Put up a sign at the entrance of the first floor of the installed unit: The building is under construction, we apologize for the inconvenience! Complaint phone number: 1388888888 (with _ brand logo )

8. Community Gala

1) When the residence in the community reaches 50, and the sales of my brand reach 30, we will cooperate with the community property management to hold a party in the community to promote more Sales in more communities;

2) Provide gift distribution, furniture maintenance, tracking services to purchasing customers, establish word-of-mouth publicity, and guide repeat purchases.

Summary of Furniture Store Activities 2:

1. Discount Sale of Famous Furniture

To celebrate the opening of the second phase of the Furniture City, the Furniture City started from China’s largest furniture production base Dongguan introduces fashionable new models, and manufacturers jointly offer profits, setting off a storm of discounts on famous brands in the furniture industry for the first time, with 30% to 50% off the entire site, and suite furniture starts from 2,518 yuan! Famous brands are really so cheap!

2. Happy Shopping Winning the jackpot (April 20th - May 10th)

During the event, anyone who spends 500 yuan or more on the same day in the furniture store can participate in the lottery once, and those who spend 1,000 yuan or more on the same day can participate in the lottery twice. , and so on, if you buy more, you will get more hits, and the top items will not be blocked.

Award setting (100 winners):

First prize: 2 people with each prize, a brand-name refrigerator

Second prize: 5 people with each prize, a brand-name electric refrigerator A car

The third prize: 30 people each won a brand-name bicycle

The fourth prize: 50 people each won a beautiful electric kettle

Thanks Prize: A number of water cups or a beautiful basin each

3. Value-for-money services

For the convenience of consumers, Furniture City specially offers trade-in, furniture repair and delivery services. Door-to-door, furniture purchase common sense consultation and other services; used furniture can be discounted up to 500 yuan.

4. Healthy floor maintenance free

During the event, if you spend 2,000 yuan in the furniture store, you can enjoy free "life home" floor maintenance once, limited to one time per person per household, limited to solid wood Flooring, negotiable.

5. Prizes for Guessing Furniture Prices (May 1)

On the day of the event, a wonderful theatrical performance will be held in the square in front of the Furniture City Gate, and the audience will have the opportunity to participate in this event . The one with the closest guess will win and win a prize worth NT$50. Performance time: Starts at 10:00 am on the day of the event.

Summary three of furniture store activities:

Sales is a process. Getting a customer contact information means that the customer is willing to include you in his selection plan, which increases the number of customers. Likelihood of successful sale. Stores are the most important units for collecting customer information, and the collection of store information must be strengthened. The summary is as follows:

1. In terms of furniture professional knowledge:

1) Product knowledge: strengthen familiarity with the production process, material characteristics, specifications and models (including fabrics) of office furniture products and products, etc.), production cycle, delivery time. Understand the usage, maintenance and repair knowledge of products; understand the relevant situation of competitive products in this industry;

2) Company knowledge: In-depth understanding of the cooperation background, product production capabilities, and product production capabilities of our company and other furniture manufacturers. Production technology level, equipment status and service methods, development prospects, etc.

3) Customer needs: Understand the consumer psychology, consumption level, and basic requirements for production products of furniture buyers (including potential customers). 4) Market knowledge: Understand the trends and changes in the furniture market, customer purchasing power, and conduct market analysis in different regions.

5) Professional knowledge: further understand other aspects of process and technology knowledge related to furniture, so as to better communicate with different customers in terms of knowledge and business scope, and understand different decorative designs The company’s shift in design thinking in the new year for better collaboration.

6) Service knowledge: Understand the basic etiquette of reception and reception (pay attention to the taboos of foreign guests and social knowledge about nationality, religion, etc.) Handle documents carefully, conscientiously, and quickly; use body language effectively ( Conveying information (including gestures, language, actions, etc.) is an effective way to gain trust.

2. Self-cultivation in sales:

1) Inner thoughts at work.

Under the leadership of two leaders, Mr. Pang and Geng Le, a series of basic quality training and back-up support were carried out to strengthen self-understanding, self-analysis, customer analysis, order signing skills, etc., so that I can recognize and face the challenges in future sales. A more comprehensive preparation has been made for cultivating different negotiation skills for different clients. I will definitely think of you when I get a high salary, and I will definitely thank you with actions. It’s all you who have given me opportunities and a platform for development. It is precisely because I have learned a lot of sales skills and improved my negotiation skills from you. With these early experiences as a foundation, I believe that I will be able to work in the future. Grow independently in your position more smoothly. During the work process, the careful training and words and deeds of the two leaders have made me grow a lot. Thank you for your help at work. These are the accumulation of my knowledge wealth.

2) Adjustment of professional mentality. A salesperson's day should start when he opens his eyes in the morning. Every morning I wake up from the cheerful and aggressive alarm sound I set, and then face the day's work with an energetic and happy attitude. If I don’t have as much experience as others, then I will compete with others for integrity; if I don’t have as many orders as others, then I will compete with others for service.

3) Development of key customers. I want to say something here: I have classified my customers; if there are customers such as AB, I will treat customers of type B as type A. In this way, we will have one more type A than others, and one more type A will be more. An opportunity. Visits: visit customers at least three times a week. I believe that targeting customers is the same as setting goals. First of all, we must concentrate on being a customer. Only in this way can we achieve results. After the key customers recognize it, I will then transfer my energy to the second key customer.

4) Cultivation of signing skills. "How to get customers → Track customers → Business negotiations → Plan design → Successful signing → After-sales installation → After-sales maintenance → Interpersonal maintenance" and other processes. Although I have been with the company for three months, I regret that I have not signed the contract. One order. It is necessary to strengthen the understanding of such a process.

5) Shortcomings in one’s own work. The business experience is not rich enough, and the salesperson's resilience and business skills need to be broken through. I hope to improve my shortcomings as soon as possible, give full play to my advantages, and lay a better foundation for my future sales business and development, and improve my self-confidence. Heart and business sales skills. I want to continue to practice and summarize in my future work, and actively learn and ask old salespeople for business knowledge to improve my sales skills as soon as possible.

Summary of furniture store activities 3 related articles:

★ Summary of furniture promotion activities in 2019

★ Summary of furniture promotion activities in 2019

★ 2019 furniture business year-end work summary

★ 4 furniture sales work summaries

★ 2019 furniture sales year-end personal work summary examples 3 articles

★ 2017 furniture store activities Plan

★ 4 work summaries for furniture sales staff

★ 11.11 Furniture Mall Promotional Activities Summary

★ 5 latest 2020 furniture sales work summaries

★ Furniture sales store manager work summary and plan sample template