Geely brands include: England, Emgrand, Global Hawk and Volvo. What are their respective positioning and slogans?

Geely * * * has five brands, from high to low:

Emgrand: a high-end brand

Global Hawk: High-end Brand

Shanghai Yinglun: Mid-range Brand

Geely: Civil Brand

Huapu: Civil Brand

British car, English is ENGLONCAR, which conveys the product concept of "British, classic and cordial". The listed models include TX4 classic taxi, British SC7 series and 20 10 model SC5-RV.

Emgrand

The mid-range brand of Geely Automobile is one of its sub-brand strategies. Emgrand English conveys the product concept of "luxury, stability and strength" and is a sub-brand of Geely parent brand Xiajili Automobile. Emgrand brand has both inheritance and breakthrough in Geely Automobile. Its logo design is noble and elegant, showing strong international characteristics. While getting rid of the original historical impression of Geely, it effectively inherits the excellent inherent cultural genes. The steady and noble logo connotation will effectively help Emgrand brand to open up a broad and stable new market. The listed models include Emgrand EC7 18, EC7 18-RV, EC7 15, EC7 15-RV, and the model listed in 20 10 is EC825.

Global hawk

English is GLEAGLE, which conveys the product concept of "fashion, passion and dream". The models already on the market are Geely Panda and Global Hawk GX3 10, and the upcoming models include GX7 18, GC 5 15 and GC 5 15-RV.

According to the passenger car market segmentation model, the Global Hawk brand is positioned to meet the "fun, passion and leisure" user groups. From this, the brand proposition is put forward: creative future. In order to promote the brand proposition, Geely adopts the form of keywords and symbols, and determines the brand keywords of Global Hawk as: vitality, breakthrough and wonderful. At the same time, the company has also made all-round efforts from VI vision and sales channel transformation to create a unified brand image. As of 20 10, the proportion of Global Hawk brand dealers replacing the original Geely image with the new Global Hawk image has reached 60%, and this work is still in progress.

Among them, Geely holds the famous automobile brand Volvo (only Volvo Car is not Volvo Group).