Summary of provincial drunk driving rectification and publicity activities

According to the unified deployment of the Traffic Management Bureau of the Ministry of Public Security to focus on combating drunk driving traffic violations, the Traffic Police Corps of the Provincial Public Security Department combined the propaganda of "Welcoming the National Day, being civilized, and establishing new trends" to "cherish life and reject drunk driving" With the theme of "Driving", a two-month intensive publicity campaign was carried out across the province from August 15 to October 15 to persuade friends and parents to oppose drunk driving. In the past two months, the province has cooperated with a series of centralized rectification actions, hanging banners and displaying more than 10,000 display boards, distributing 6 million copies of promotional materials such as "A Letter to Drivers", and sending more than 60 traffic safety reminder text messages. Traffic police departments at all levels organized reporters to conduct more than 300 interviews with the police, broadcast 5 alcohol ban news items in central media, more than 1,200 news items in provincial media, and more than 30,000 news items in city and county-level news media. Tens of millions of people have received traffic safety education against drunk driving through various methods. Through this continuous large-scale, high-density, and high-frequency concentrated publicity and family reminders, the whole society has become a common practice to reject drunk driving, and the image of the traffic police team and the social impact of traffic management work has been significantly improved. The main features are:

1. The leadership attaches great importance to the implementation of centralized publicity.

On the afternoon of August 14, during the telephone conference of the Traffic Management Bureau of the Ministry of Public Security, the Corps immediately issued the " "Notice on Concentrating the "Ten Admonitions" Campaign Against Drunk Driving" (Xiang Public Transport No. 50), deploying a two-month concentrated publicity campaign. On August 15, the launch ceremony of the massive "Ten Admonitions" centralized publicity campaign was held in Chenzhou. Deputy Captain Yang Yueguang led Li Anna, Director of the Propaganda Center of the Corps, to attend. The Propaganda Department of the Chenzhou Municipal Party Committee, the Municipal Public Security Bureau, the Municipal Justice Bureau, and the Municipal Representatives from more than 20 municipal units including the Urban Management and Administrative Law Enforcement Bureau and drivers and representatives from all walks of life participated. The party committees and governments of each city, state, county, and district led member units of the publicity and education project and various functional departments to actively participate in various forms of centralized publicity activities carried out locally. Accept media interviews, deliver TV speeches, and personally visit the front lines of law enforcement. It fully reflects the support of party committees and governments at all levels for the anti-drunk driving publicity work and ensures the specifications and intensity of centralized publicity.

The Yueyang Municipal Traffic Safety Committee issued a special notice to deploy educational activities on the theme of rejecting drunk driving in the city; the autonomous prefecture, Loudi, Gao detachment and other detachments formulated publicity plans at the first time; the Gao detachment established a Guo Mengru, member of the party committee of the corps and detachment leader, serves as the leader of the leading group. The centralized propaganda work of each brigade is also personally led by the captain; Yueyang and Autonomous Prefecture detachments have established a centralized publicity leading group with the detachment leader as the leader, with the top leader at the front Command; members of the Party Committee of the Hengyang Detachment are divided into teams and go to the brigade in the jurisdiction to guide and carry out anti-alcohol publicity work; the Changde Detachment held a publicity work promotion meeting and made opposing drunk driving the theme of the centralized publicity month in September. At the launch event on August 15, city and state party and government leaders such as Chenzhou Municipal Party Committee Standing Committee Member and Vice Mayor Chen Shezhao, Zhuzhou Vice Mayor Li Yijian, Hengyang Vice Mayor Zou Wenhui and other city and state party and government leaders attended in person and participated in publicity activities. Yueyang County, Linxiang City The county mayors in charge of the government participated in publicity activities and delivered televised speeches; on September 25, during the province’s “Drink, Don’t Drive, and Celebrate the National Day Safely” theme publicity day, Hengyang Municipal Party Committee Standing Committee Member and Political and Legal Affairs Committee Secretary Xie Hengbin, Deputy Mayor Zou Wenhui and other municipal officials Leaders attended the "Drink, Don't Drive, and Celebrate the National Day Safely" pledge signing event held in Hengyang City; Yueyang Municipal Party Committee Member and Vice Mayor Han Jianguo and other municipal leaders, Shaoyang Municipal Party Committee Standing Committee Propaganda Minister Zhao Lisa, Political and Legal Affairs Committee Secretary Ju Xiaoyang and heads of eight units attended Participated in local theme awareness day activities.

2. Departmental linkage has enhanced the influence of centralized publicity

On September 25, Hunan launched a unified propaganda day with the theme of "Drink, don't drive, and welcome the National Day safely" across the province. Eight provincial units including the Propaganda Department of the Provincial Party Committee, the Provincial Civilization Office, the Provincial Public Security Department, the Provincial Department of Education, the Provincial Department of Justice, the Provincial Work Safety Bureau, the Provincial Women's Federation, and the Provincial Youth League Committee held a launching ceremony at the Changsha Helong Gymnasium and jointly launched "Drink, don't drive, and celebrate the National Day safely" is a grand publicity day event with the theme.

Deputy Director of the Provincial Public Security Department Yuan Youfang, Vice Chairman of the Provincial Women's Federation Zou Yi, Provincial Public Security Department Traffic Police Captain Yang Qijun, Political Commissar Yang Neng, Deputy Captain Yang Yueguang and leaders of various departments and heads of the Changsha Municipal Public Security Bureau and Changsha Traffic Police Detachment attended the meeting Event site. More than 300 representatives from all walks of life, including traffic police, students, drivers, businesses, women, etc., participated in the theme day activities. At the launch ceremony, the Provincial Civilization Office read out the initiative "Don't drive after drinking, and celebrate the National Day safely" on behalf of eight units; and distributed the "Hunan Public Security Traffic Police Reminds You: Don't Drink When Driving, Don't Drive After Drinking" civilized car stickers to private car owners. ; Changsha detachment police officers used scenario reenactments to explain on-site law enforcement procedures such as investigating and handling drunk driving. More than 20 central, provincial and municipal news media including Xinhua News Agency Hunan Branch, People's Public Security News, Hunan Satellite TV, Hunan Economic TV, Hunan Metropolis, Hunan Daily, and Xiaoxiang Morning News covered the event. At 11 o'clock in the morning, Captain Yang Qijun and Deputy Captain Yang Yueguang were guests of the "Traffic Police Live Room" program of the Provincial Radio Traffic Channel, communicating with the audience through radio waves; in the evening, the Corps, the Provincial Traffic Channel, and the Changsha Bar Industry Association jointly launched "Reject Drunk Driving" was a large-scale public welfare event signed by thousands of people. Political Commissar Yang Neng and Deputy Captain Yang Yueguang participated and led the police into bars, KTVs and other places to paste promotional slogans and interact with consumers on-site to remind them to refuse drunk driving and pay attention. Traffic safety.

On the same day, more than 100 theme activities of various forms were held simultaneously across the province, and more than 300 police vehicles and more than 300 police vehicles were mobilized to promote publicity; more than 2,100 banners and slogans were hung; and car stickers with civilized reminders were issued. More than 200,000 pieces of promotional materials were produced; news media at all levels were organized to conduct more than 100 interviews, and more than 200 articles of various types were broadcast in central, provincial, municipal and county news units. The Changde detachment organized leaders from the Municipal Law Committee, Civilization Office, Public Security Bureau, Working Committee and other departments to watch two anti-drunk driving skits "Fighting Wine" and "Awakening" self-written, arranged and performed by the detachment at the theme day event. "; the Chenzhou detachment and the Guiyang County Party Committee and the county government jointly organized the theme publicity day activity of "drinking, don't drive, and celebrating the National Day safely"; the Zhangjiajie, Xiangxi, Xiangtan and other detachments carried out anti-drunk driving theme day activities in local tourist attractions based on the characteristics of the scenic spots; Loudi The detachment organized student volunteers, the Zhuzhou detachment organized car enthusiast volunteers, and the Yiyang detachment organized mass volunteers to go to hotels and other buildings to carry out persuasive activities; the Huaihua, Gao detachment, Changsha, Yongzhou and other detachments all carried out their own distinctive " Drink, don’t drive, and welcome the National Day safely” theme publicity day activity. Leaders at all levels attached great importance to this theme day activity, all departments actively cooperated, the media reported the whole process, and the masses actively participated, which was huge and effective.

3. Family admonitions have enhanced the appeal of centralized publicity

In the past two months, traffic police departments at all levels in Hunan have extensively mobilized and guided all sectors of society to carry out in-depth family admonitions of “Don’t drink while driving, and don’t drive after drinking” The activities are novel in form and deeply rooted in the hearts of the people.

The Chenzhou detachment has included the content of drinking and driving rectification into the "Cartoon Book of Traffic Safety Knowledge in Primary and Secondary Schools", allowing primary school students to advise their parents while studying; the Shaoyang detachment combined with the "big visit" activity of Shaoyang party and government cadres and joined forces with 15 communities to More than 50,000 copies of traffic safety materials were distributed to residents in various communities, admonishing everyone not to drink and drive and asking everyone to advise their family and friends not to drink and drive; the Yueyang detachment organized mobile propaganda vehicles to go deep into communities and market towns to conduct face-to-face interviews Promote education and inform every resident of the anti-drunk driving rectification content; Zhangjiajie, Xiangxi, and Zhuzhou compiled the "Ten Admonitions" family reminders into folk songs and jingles such as "Ten Zhang Ji", which were widely sung in rural areas; Xiangtan Detachment Catering waiters are hired to serve as "voluntary propagandists for admonishing drunk driving" and carry out family reminder activities; Changde, Chenzhou, Loudi, Yongzhou, Changsha, Huaihua, Yueyang, Gao detachment, Shaoyang and other detachments recruit and form traffic civility volunteer teams to carry out traffic civility volunteer teams in The whole society has carried out widespread persuasion activities against drunk driving; Litan Brigade of Gao Detachment and Jiangxi Expressway Traffic Police have carried out joint law enforcement and publicity operations, and Zhuzhou Shifeng Brigade organized official vehicle drivers of government agencies and units in the jurisdiction to experience drinking after drinking, with good results; Changde The , Autonomous Prefecture, and Xiangtan detachments each issued more than 100,000 copies of the "Open Letter to Drivers"; the Changsha detachment and mobile companies jointly sent more than 200,000 public welfare text messages to mobile phone users in the form of warm reminders, guiding the whole society to carry out "Cherish Life" "Refuse to drink and drive" friendly reminders and family reminders have played a great role in promoting. For a time, it has become a common practice to advise and remind each other before going out and during meals. Reminding each other has become a common practice in QQ groups, forums, and in holiday greeting text messages. Fashion.

4. Warning education has enhanced the deterrent effect of centralized publicity

In this centralized publicity activity, more than 100 traffic safety warning education bases established in various parts of Hunan in the past two years have fully It has played its role. Each detachment and brigade relied on the warning education base to carry out targeted publicity and education for key groups. Relying on the warning education base, the Huaihua detachment invited the office directors and fleet captains of 46 municipal government agencies such as municipal finance, taxation, environmental protection, banks, hospitals, etc. to hold alcohol prohibition seminars. The deputy secretary-general of the municipal government, the political commissar of the detachment, and the deputy detachment captain came forward to preach about alcohol consumption. Driving hazards; the Xiangtan detachment uses the warning education base as a publicity and education platform to organize warning education for seized drunk driving drivers at the base, explain the hazards and analyze lessons through on-site explanations; the Changsha detachment organizes small teachers to provide warnings in each brigade The education base held more than 200 lectures, and more than 20,000 drivers, students and other representatives received education on the dangers of drunk driving; Hengyang's brigades relied on the Drivers Association to organize key groups, especially drunk driving offenders, and passenger transport Vehicle drivers visited and studied at the warning education base, and signed a certificate of responsibility for the prohibition of drunk driving one by one; through the warning education base, each brigade in Yongzhou organized traffic offenders (especially drunk driving offenders), driving school students, The drivers of the vehicle units have intensively studied traffic safety laws and regulations, and 30 special study classes have been held to train more than 1,000 people. At present, the province has carried out more than 2,400 anti-drunk driving publicity through warning education bases, and more than 100,000 people have received education, and the publicity effect has been strongly demonstrated.

5. Increase investment and enhance the lasting power of centralized propaganda

According to the deployment of ministries, bureaus and corps, various localities have generally increased investment and designed, produced and installed a large number of permanent Traffic safety publicity signs, slogans and other publicity materials ensure that the publicity effect against drunk driving extends in time and space.

The Hunan Corps allocated a special fund of 200,000 yuan to produce and distribute the "Hunan Public Security Traffic Police Reminds You: Don't Drink When Driving, Don't Drive After Drinking" stickers with 1 million stickers and 100,000 promotional wall charts, and developed a "No Drinking" campaign. The series of animated promotional videos on rear-driving are widely posted and played in entertainment venues, hotels and other crowded places across the province; the Gao detachment has set up anti-drunk driving publicity and consultation points in large highway service areas, gas stations and other places where people and cars are densely populated56 38 fixed anti-drunk driving signs have been set up; teams in counties and cities across western Hunan have uniformly produced eye-catching and permanent signs with the content "Drunk Driving Strictly Prohibited" at the parking lot exits of hotels, KTVs, bars and other entertainment venues. 126 sex reminder signs; Zhangjiajie detachment organized hotel employees to hold traffic safety symposiums, posted promotional wall charts, cartoon reminder cards, and distributed promotional brochures in response to the characteristics of many self-driving vehicles and the concentration of tourists in the hotel industry during the National Day Golden Week in scenic spots; Xiangtan The detachment organized police officers to visit 53 companies and educated more than 6,500 drivers, which was warmly welcomed by the companies. The Yiyang detachment selected recent vicious drunk driving accidents across the country, produced promotional exhibitions, recorded audio tapes, and organized publicity The motorcade conducted a publicity tour; the Shaoyang detachment printed anti-alcohol propaganda slogans on the packaging of disposable chopsticks in restaurants in the jurisdiction, which received unexpected publicity effects; the third brigade directly under the Huaihua team hung 50 safety promotion banners at the entrance of the hotel in the jurisdiction, and inside the hotel Post 200 posters of "Drinking, don't drive, driving without drinking" to ensure that the traffic safety publicity rate of restaurants and hotels in the jurisdiction reaches above 90%. The Corps regards the fight against drunk driving as an important part of the acceptance of the province's traffic safety publicity and lighting projects this year, and guides all localities to quickly implement site publicity measures. A large number of permanent warm reminder signs and slogans have been installed on key road sections in urban and rural areas, creating a continuous publicity effect. .

6. Relying on the media to enhance the penetration of centralized publicity

During the centralized rectification period, Hunan traffic police departments at all levels organized news media to follow the police operations, and opened publicity columns in the news media. Special pages, carried out concentrated publicity reports, broadcast anti-drinking reminders and public service announcements, extending the concentrated publicity effect against drunk driving to thousands of households. The Hunan Corps cooperated with Hunan's largest website Red Net to launch the column "Drunk Driving, Everyone Calls for Beating", and launched the column "Blowing the Rally Against Drunk Driving" on the Provincial Traffic Channel, the most listened-to radio station in the province. Golden Eagle 955 radio station, which has wide influence among car owners, cooperated to launch the column "Road Alcohol Prohibition", and the Xiaoxiang Morning News, the largest circulation newspaper in the province, launched the column "Civilized Car Era - Drunk Driving Ban". At the same time, reports on drunk driving rectification are included in the news programs of Hunan Satellite TV, Economic TV, Metropolis and other powerful TV media every day; the Corps' "Che Luren" magazine and "Safe World" TV column continue to carry out special reports and follow-up reports for two months , publicize the dangers of drunk driving through case studies. On September 25, Captain Yang Qijun walked into the "Traffic Police Live Room" of the Provincial Traffic Channel and communicated with the audience through radio waves. During the one-hour live broadcast, Captain Yang Qijun answered various questions from the audience about drinking and driving from legal, moral, publicity and other aspects. On September 10, the Traffic Police Corps organized Golden Eagle 955 Radio, Xiaoxiang Morning News, Red Net, Hunan Economic TV and Metro Channel to hold a joint live broadcast event of "In the era of civilized cars, do not drive after drinking". In the studio of Golden Eagle 955 radio station, deputy captain Yang Yueguang led the heads of the business department to discuss the illegal behavior of drunk driving with the audience through radio waves. The whole process was broadcast live on Red Network, and the two TV stations simultaneously broadcast special news. The Changsha detachment teamed up with the Changsha Evening News to organize "Speak Now", inviting more than 30 citizen representatives to discuss drunk driving, and published 3 topic posts on popular websites to organize intensive discussions among netizens; the Xiangtan detachment cooperated with the TV station to produce 2 A 30-second public service announcement was broadcast on five TV stations across the city; Yiyang detachment and Yiyang TV jointly produced a large-scale anti-drunk driving TV interview program "First Interview".

In the program, the alcohol content per 100 ml of blood of guests drinking a glass of liquor and a glass of beer was demonstrated on the spot, which achieved a very good warning effect; the Changde detachment exposed a number of typical drunk driving violations through the media, which played a greater role. Deterrent effect. Through continuous news propaganda, the direction of public opinion has been correctly guided, making the fight against drunk driving a hot topic on the streets, effectively assisting and promoting centralized rectification actions.