How did Gree's corporate culture develop?

Enterprise spirit: loyalty, friendliness, diligence and enterprising.

Business philosophy: make the best air conditioner and dedicate it to consumers.

Management philosophy: there is no end to innovation.

Management features: rationalization, scientificity, standardization and networking.

Service concept: Every little thing you do is a great event for Gree.

Human resource concept: people-oriented

At the beginning of its origin, gree real estate appeared in public view as a real estate enterprise that built industrial workshops and supporting living rooms. Beiling Industrial Zone, the origin of industrial development in Zhuhai Special Economic Zone, is the earliest land development and construction in gree real estate. 1992 Zhuhai won the first prize of science and technology, and it is a house developed by gree real estate. Gree real estate started from the development of industrial zone, took Zhuhai as its foundation, actively participated in the construction of special zones, and grew in step with Gree, a famous brand in China and even the world. It has not only achieved rich business performance and remarkable achievements, but also accumulated rich experience in technology, management and development, and gathered a large number of professionals and elites.

Zhuhai is one of the earliest cities in China to commercialize housing, and gree real estate is also one of the earliest enterprises engaged in commercial housing development, and has accumulated rich experience in land development and housing construction. In the past 20 years, gree real estate has built projects all over Zhuhai. Not only have many industrial factories and supporting living rooms been built, but also many houses and living rooms have been built. At the same time, they also dabbled in commercial real estate development, successfully launched a number of commercial real estate projects, and combined real estate, commerce and block culture to form a regional commercial center featuring block culture, which won the recognition of the market and the city.

Over the past 20 years, gree real estate has witnessed the development of Zhuhai's real estate market and the prosperity of Zhuhai's industrial civilization represented by Gree. While summing up 20 years' experience, gree real estate made great efforts to build a brand-new real estate brand, making Gree, a well-known brand, richer and more vivid in the real estate field. Gree real estate advocated that "the strength of brand lies in quality, and the accuracy of brand lies in details". Gree real estate is applying the meticulous and refined "industrial spirit" to architecture, striving to show its aesthetic value through the exquisite treatment of architectural details, and then show the integrity of architecture with details, thus forming a rigorous architectural art and letting architecture show the taste of the city.

Brilliant performance represents a historic stroke of gree real estate. Facing the challenge of the new situation, gree real estate takes the concept of "focusing on the city, focusing on life", stands at the height of the creator of urban life, stands on the existing advantages, unifies reform and development, and presents a strong development momentum. On the occasion of the 30th anniversary of the reform and opening-up, large-scale residential projects such as Gree Plaza and Zhangxiang Meizhu, which represent the quality of Gree and have a total area of 600,000 square meters, have been launched in succession. At the same time, gree real estate has entered a period of rapid development, and will increase its investment in real estate, so that its sales and profits will continue to grow steadily, making real estate another pillar industry of Gree Group. Gree real estate will also speed up the layout of domestic regional markets, making gree real estate not only a brand of Zhuhai, but also a brand of China.