What advertisements do you need to make to open a restaurant?

To make a restaurant successful, eight elements are indispensable: location, positioning, price, environment, service, advertising, marketing and financial control. Among them, service refers to comprehensive service, including what kind of food service is provided, not only paying attention to the quality of the food itself, but also providing customers with a cultural connotation with the help of the food itself, and so on.

Judging from the catering consumption in Hangzhou, two or three people are eating out more and more, and some special restaurants with good environment and good dishes are especially favored by this consumer group. Opening a restaurant is more than just offering a few delicious dishes. Every detail should be very humanized, so that customers really feel comfortable and feel that entering this store is a kind of enjoyment. For example, when the boss tries a dish, he can't determine the quality of the dish just by tasting it, because customers sit at the table for a long time. The boss should pay attention to whether the cold dish will make the guests uncomfortable. After eating a table of good food, if the fruit sent is not very good, it will spoil the good impression in front. For example, when decorating, the table is booked, which is beautiful, and the chair is comfortable to sit on, but the customer still feels uncomfortable when he sits down to eat. Why? Because the height between tables and chairs is unreasonable, customers will feel tired after sitting for a long time. Even in small restaurants, these details are rich. When you open a shop, you should consider the problem from the customer's point of view.

You can learn from the common management methods of Guangdong restaurants.

Representative method 1: legal pyramid selling (word-of-mouth marketing). The owner of a Guangdong restaurant had a whim and adopted a marketing strategy with good results. His specific method is: customer A comes to the restaurant for the first time and charges all the restaurant fees, while customer A charges only 10% for bringing others to the restaurant for the second time, and 10% for customer A. Customer A charges only 20% for bringing others to the restaurant for the third time, and the rest is returned to customer A. In this way, customer A. Of course, there is a certain limit to this rebate, usually 50% off at most. It is impossible to give all the catering expenses to A. Similarly, he also adopts this method for customers B and C. As a result, the business of this restaurant is very prosperous and attracts customers from other restaurants one after another. It can be seen that the specific methods of operating restaurants are indeed varied. As long as you are willing to use your head, you will come up with many ways to make money.

Representative method 2. Two-pronged approach (software and hardware) As far as restaurants are concerned, there are two parts, the visible part and the invisible part. The visible part refers to the hardware of the restaurant, and the invisible part refers to the software of the restaurant. Most profitable restaurants have some similar features in software and hardware. Specifically, there are the following aspects: a) the characteristics of the software-the invisible part is mainly: 1. Make a good impression. Make sure that guests have a deep and good impression on the restaurant during and after eating. 2, giving people a good impression is a difficult thing to explain, but it is very important. Therefore, we must make more efforts in the display, layout and color of the restaurant in order to make people feel good. 3. People are in a good mood. The service attitude of the restaurant staff should be gentle and meticulous so as not to annoy the guests. After entering a restaurant, people will feel a unique tenderness and happiness from loyalty. Restaurants are different from other places. Guests should be happy when eating. B) Hardware-The main feature of the visible part is: 1. Store location should be reasonable, occupy as much land as possible, and be visited by many people. 2. The price is cheap; 3, clean storefront, try to use orange and ivory to give a clean impression; 4, food should be rich; 5. The serving speed should be moderate, neither too fast nor too slow; 6, delicious; 7. A restaurant that only employs saleswomen will make guests feel good.

Representative Method 3-Develop three flavors of eating-New, strange, special and Chinese people are the people who pay the most attention to eating in the world. After thousands of years of development, they gradually formed a profound food culture. This is unmatched by any other country or nation. Cantonese people are pioneers, practitioners and disseminators of China food culture. In a country as big as China, since there is a saying that food is in Guangdong, it is enough to see the importance of Guangdong in the food culture of China. It is no accident that this one-sided prominent situation will appear. This is because Cantonese people know three flavors best: new, strange, special and new, which means Cantonese people like to eat fresh and delicious food very much. Although seafood is very valuable, Cantonese people have a special liking for them and love them very much. The so-called strangeness means that Cantonese people like to eat those strange foods very much. These foods are strange because most people don't want to eat them, while Cantonese people have a unique eye and make all kinds of delicious food. For example, many people don't know the delicious taste of rat meat, but Cantonese people have invented a way to cook rat meat, using rats that everyone finds annoying. This is enough to show the curiosity and boldness of Cantonese people. The so-called characteristics include two aspects: 1 specialty, and 2. Unique flavor.

Representative method 4: vigorous seafood is not vigorous. Vibrant seafood has become synonymous with Cantonese cuisine. However, the service of southerners is not vigorous at all, and they adopt moderate and formal services (constantly strengthening the quality and training of employees and establishing a service level system)

And wish you success in opening a shop! Is this detailed enough? Hey hey hey.