How to promote the opening of a traditional Chinese medicine clinic

Abstract: Nowadays, people pay more and more attention to their own health, and traditional Chinese medicine health care has become a new way of life for people. Many people have taken a fancy to the Chinese medicine industry market and opened Chinese medicine clinics one after another. After making preparations such as site selection, naming, and decoration, the traditional Chinese medicine clinic can be opened. So how can the traditional Chinese medicine clinic be promoted to attract users? How to plan a marketing plan for a traditional Chinese medicine health center? Let’s find out together below. 1. How to publicize and promote the opening of a traditional Chinese medicine clinic

1. Preliminary stage

For example, during the renovation period, offline curtain decoration, carpet decoration, etc. Online renovation process, opening event promotion soft articles, etc.

Those who have the conditions can take the lead in contacting the community to carry out free clinic activities and deliver trial opening information through free blood pressure free clinics. Those who are interested can receive or purchase experience cards.

2. Trial operation period

It is generally recommended to conduct a trial operation for 7-10 days. During the trial operation period, the main tasks are to standardize the work process, optimize and improve transaction skills, and most importantly It’s about accumulating seed customers.

Common offline advertising methods, such as roll-up banners at the door, playing recordings (trial version), and hanging banners. Distribute leaflets and experience coupons around the area, and start promoting membership cards. It should be noted here that the design of the membership card must conform to the store positioning.

For those with good geographical locations, free blood pressure measurement or product demonstrations can be held at the door. Online, you can use the commonly used activity of collecting likes in the circle of friends. Collect likes and receive several therapy sessions.

3. Opening period

During the opening period, the main focus is on a festive atmosphere and activity policies. In terms of atmosphere, lion dances and other methods can be used to attract people. In terms of activity policies, such as being polite when entering the store, free of expert registration, and unique traditional Chinese medicine and legal experience, etc.

Mainly focus on attracting and retaining customers. During the period, interactive draws can also be held, and referral rewards can be given to the first batch of seed customers, etc.

Of course, we say that efforts must be made in daily life. Mainly mainly conduct community activities on a regular basis, serve every patient who enters the store, and provide appropriate referral rewards.

If you have the conditions to do it online, you should update the content regularly and forward it to your circle of friends to increase the clinic's popularity.

2. Marketing plan planning of the traditional Chinese medicine health center

(1) Planning for promotion after decoration and design of the traditional Chinese medicine center

1. In the initial stage of establishment of the traditional Chinese medicine center, Brand promotion is the main focus, and a series of activities are carried out to attract high-end people in the villa area. They can try it for free once, and use decoctions and acupuncture to clear the meridians to create the reputation of the club.

2. Build a website. In today's era of popularization of the Internet, website construction is actually a high-quality media promotion method with low cost, wide dissemination, quick results, and deep understanding. This has been well known by many companies and individuals. . If we want to stand out in a short period of time and win the most attention, we should not ignore the construction of the website. We should strengthen the construction of the connotation of the website, take the connotation construction as the starting point, and integrate our services with traditional Chinese medicine culture, Chinese traditional culture, humanistic culture, Connect and display it on the Internet to create a unique, grand, practical, cultural, and in-depth website, which will vividly reflect the poetry, comfort, traditional culture, and theme characteristics of the traditional Chinese medicine clinic. The communication objectives combine the characteristics of network communication and marketing strategies, and take "communication to guide the audience" as the starting point. The communication objectives of the plan are set as follows:

1. Women who often follow the Internet and love health, health and life .

2. Netizens who are active in fashion, life, women, health, parent-child and other forums.

3. Online media; people who are keen on public welfare undertakings of traditional Chinese medicine.

(2) Post-marketing and promotion strategies for traditional Chinese medicine clinics

The main focus is on the development and optimization of website functions. The framework is as follows:

1. The key content of the website information Comments are perfect (the website management background can control the publishing). For example, when you open the webpage of a certain chief physician, you will see all positive reviews and the mood is set to supportive.

2. Develop a website content editing plan, and regularly create and update website information, topics, on-site advertising images, etc.

3. Develop a content plan for the forum on the site and interact regularly with different registered user names.

4. The on-site forum resolutely puts an end to the phenomenon of small advertisements, so that real users can feel that the interaction is real, there are many people online, and the maintenance is timely.

5. Through expert Q&A and other serious interactive areas related to medical treatment and health care, regularly update and maintain based on actual etiology questions.

(3) Off-site communication strategy

Use the information transmission characteristics of the Internet to coordinate with marketing activities at multiple levels. The framework is as follows:

1. Develop regular communication plans for website members, audience targets, communication targets, special database targets, etc. In addition to combining the market promotion plan, the content of the plan also needs to retain such as: holidays, Time arrangements for major event days, member birthdays, etc.

2. Regularly maintain and update the homepages or introductions of our doctors established by other websites and provide favorable information; and establish media resource exchange relationships with some such websites through content publishing and sharing.

3. Regularly update and maintain interactive communities such as Baidu Knows, Sina Askba, Tianya Questions and Answers, SOSO, QQ, etc. through the Q&A content of etiology and medical treatment under different user names (try to avoid pure advertisements that are clear to people at a glance).

4. Join or create a blog group content sharing group, and update the content regularly; publish off-site information from the perspective of consumers and netizens; through public welfare events and communication channels on various types of websites Cooperation is established.

(4) WeChat Marketing

Referring to the model of the Traditional Chinese Medicine Book Club, currently all large and small traditional Chinese medicine clinics, health centers and traditional Chinese medicine hospitals are doing WeChat in full swing, and they are all very popular. Pay attention to this aspect, there is a person who sells things on WeChat and earns 100,000 yuan a month. WeChat is indeed indispensable for mobile sales to cultivate old customers and is conducive to a series of activities, such as allowing customers to introduce customers, forming new profit growth points. The more WeChat fans you have, the more powerful your future publicity will be.

Implementation steps:

1. Use private WeChat ID to train and attract people in the early stages, and the final flow will be on the official account.

2. Public accounts create content, and private accounts promote and cultivate relationships.

3. In the early stage, we can bring in the classmates and friends we know to develop, cultivate relationships, feelings, and enhance consumption and introduction.