What are the advantages and disadvantages of bus carriage advertisement and window advertisement?

Advantages include wide coverage and high information transmission efficiency. The disadvantage is that the advertising effect is difficult to evaluate and the information capacity is limited.

Wide coverage: As an important part of urban public transportation, buses run in various areas of the city and can reach a large number of people.

High information transmission efficiency: bus advertisements have the characteristics of compulsory reception, and passengers must face advertisements during the ride, which is conducive to the rapid transmission of information.

It is difficult to evaluate the advertising effect: bus advertisements have a wide audience, so it is difficult to accurately evaluate the acceptance and memory of advertisements by different passengers, which affects the advertising effect.

Limited information capacity: the space in the bus compartment is limited, and the amount of advertising information that can be displayed is relatively small, which may be limited for advertisers who need to transmit a lot of information.