Analysis of characteristics of Internet buzzwords

Analysis of the Characteristics of Internet Buzzwords

The emergence of Internet buzzwords is due to people blurting out their words in an unconscious state on the one hand, and people’s creative imagination in the face of hot social events on the other. play. The following is an analysis of the characteristics of Internet buzzwords that I have compiled for you. I hope it can be helpful.

Abstract:

Under the conditions of the new era, new words emerge one after another, and many popular words quickly become popular on the Internet. This not only reflects the mental state of contemporary people, but also makes literary language gain great significance. enrichment and development. Including popular words into the scope of literary language research, and further standardizing the connotation and denotation of literary language by comparing the similarities and differences between popular words and literary language will help us better understand and grasp the characteristics of literary language. New features such as self-prominence, interactivity, ambiguity, and imagery.

Keywords:

Buzzwords; literary nature; daily language; ambiguity

Since the 21st century, the great popularity of network tools has made people say goodbye early It has overcome the isolation of the era of small countries and few people, and enjoys the pleasure brought by the diversity of information. Along with this trend, many buzzwords quickly became popular on the Internet and were quickly accepted by the public. The emergence of Internet buzzwords is partly due to people blurting out their words unconsciously, and partly due to people's creative imagination in the face of hot social events. So do Internet buzzwords belong to literary language? What are the characteristics of literary language in the new era?

1. The evolution of buzzwords

The Internet situation is changing rapidly, and new words on the Internet are also emerging in endlessly. From "very pornographic and violent" in early 2008, to later "soy sauce" and "copycat version"; from the earliest "thunder" and "囧" to "槑", "靐" and "orz"; from "don't be too CNN" To the later "Fan Paopao" and "Push-ups". Some of these buzzwords created by the Internet are Internet icons, and some are the product of social events being hyped on the Internet. They constitute an Internet cultural phenomenon that is worthy of our deep thought.

We believe that literary language in literature and art refers to literary language. In addition to the language in literary works, it also includes literary spoken language and abnormal language, and new generation words on the Internet. It should also be included. Generally speaking, daily language is very different from literary language. One of the purposes of the "defamiliarization" exploration of Russian formalism is to use various formalization methods to act on ordinary words to make their structures more prominent and achieve a A defamiliarization effect that is different from everyday language. As we all know, the "practicality" and "popularity" of daily language are different from the "inaction" and "originality" of literary language. Once popular words enter our daily life, they become our daily language. Communication is the purpose, and individual characteristics are lost in order to achieve universal acceptability.

As Max Desseau said: "The aesthetic function of language is not to definitely express the completed events in inner life, but to prove itself as a self-active force in artistic creation." Literary language attaches great importance to the originality of language. At the beginning of the birth of buzzwords, the creators used various techniques such as transformation, ambiguity, and counterargument to make the language quite literary. When buzzwords became popular in the Internet, magazines, newspapers and other media, It makes the articles describing or reprinting it shine and be quite literary. In this sense, buzzwords belong to literary language. Once a buzzword enters daily life and becomes a common topic of conversation among the public, the buzzword gradually loses its originality and novelty at the beginning of its birth, and is gradually submerged in the common sayings of the public, and gradually becomes an everyday language.

When buzzwords gradually become daily language and lose their novelty, they will soon be replaced by other more innovative words. The birth, use and even death of buzzwords form a cycle, in which In the process of reciprocation, language undergoes tests and renewals again and again. It is in this reciprocity that literary language shows its vitality.

2. Characteristics of literary language

Emerging words in the media and the Internet are the vane of the latest developments in literary language. It not only reflects the current state of people’s spiritual life, but also provides a basis for literary language research. Injected new vitality.

Putting aside the traditional specific understanding of literary language, literary language also has the following new characteristics from the perspective of current buzzwords:

(1) Its own prominence.

The so-called self-prominence refers to the tendency of literary language to reveal the uniqueness of its own language in the process of use. Reflected in specific works, literary language often intentionally transcends conventional forms. Through defamiliarization techniques, the form of the work is processed, deformed or even distorted, so that the literary work strives to highlight its uniqueness, so as to achieve a literary effect. This strong "intensifying effect of self-reference" in literary language enhances the aesthetic effect it produces, making it easier to impress and infect readers, and to stimulate readers' aesthetic knowledge and emotions, that is, to give images, connotations, and The three aspects of meaning and significance give readers a strong aesthetic feeling."

(2) Ambiguity.

Scientific language strives to be precise and accurate, while daily language strives to be easy to understand. The vagueness of literary language often leaves people with huge space for thinking. Without the ambiguity of meaning, rigid words themselves cannot leave room for readers’ imagination. Only with infinite referents can literary language maintain its own unique linguistic charm. We can't imagine that "making soy sauce" lacks the meaning of "not talking about politics, it has nothing to do with you", and it can still be hyped on the Internet, and we can't imagine that if "orz" didn't show a "Oh my God, why are you like this" To me" gesture, what special meaning does these three lonely letters have. It is through ambiguity that literary language is so intriguing and in line with public aesthetic expectations.

(3) Imagery.

The arrival of the era of picture reading has made the original boring reading become radiant and moving. Readers' fast-food reading habits make literary language more and more accompanied by images, and some languages ??simply have a very strong pictographic color. For example: "囧" looks like a person's expression, with lowered eyebrows and frustration. have no choice. And "orz" is in a posture of kneeling with both hands on the ground, eliminating the need for excessive description in language. From this, it is not difficult for us to understand why best-selling books on the market always use large illustrations to intersperse the text. Images appear on such a large scale in literary language, and their vivid and vivid appearance has become a new trend in the development of contemporary literary language.

Extended reading: A paper on how campus network buzzwords spread social hot issues

Abstract:

With the advent of the Internet age, the use of the Internet as a medium has A new language has emerged in the new way of interpersonal communication - Internet popular language. These Internet buzzwords were brought to campus and slightly modified to become popular on campus, forming "campus Internet buzzwords." As a group with a higher level of knowledge, college students are naturally sensitive to social hot topics. Coupled with the popularity of mobile phones, they can obtain timely social hot information. College students have become the group that reflects the most active social hot issues and actively participate in the discussion of social hot issues. discuss. To keep pace with the times, the ideological and political work in colleges and universities must pay attention to campus Internet buzzwords, start with campus Internet buzzwords, better integrate them with social hot issues, and open up new ways to spread hot issues.

Keywords:

Campus network buzzwords, hot issues and approaches

In recent years, with the promotion of the Internet and mobile smart applications, the use of the Internet has deepened into In every corner of people's lives, people are constantly exposed to the torrent of information. The seemingly joking and ridiculing language actually reflects the user group’s views and stance on hot social events, as well as their current living conditions. As a group with a higher level of knowledge, college students are naturally sensitive to social hot topics. Coupled with the popularity of mobile phones, they can obtain timely social hot information. College students have become the group that reflects the most active social hot issues and actively participate in the discussion of social hot issues. discuss. Therefore, integrating social hot spots into the teaching of ideological and political theory courses in colleges and universities, and integrating the concerns and interests of college students with the teaching of ideological and political courses in colleges and universities is one of the important issues that current ideological and political course teaching staff need to pay attention to.

1. Overview of Campus Internet Buzzwords

Buzzwords, as a lexical phenomenon, reflect issues and things that people in a country or region are generally concerned about during a certain period.

With the advent of the Internet age, a new language - Internet popular language - has emerged in the new way of interpersonal communication realized through the Internet. Internet buzzwords are different from slogans and advertising slogans. But they are more appealing than slogans and spread faster and wider than advertising slogans. These Internet buzzwords were brought to campus and slightly modified to become popular on campus, forming a discourse system exclusive to college students, which is called "campus Internet buzzwords."

2. The transformation of Internet buzzwords from pure spoofs to social hot spots

Social hot spots refer to those that can arouse people's widespread attention and active discussion, discussion, evaluation, and criticism within a certain period of time. Domestic and foreign phenomena, events, characters and issues that have a significant impact on people's ideas and social life.

With the development of the Internet and the convenience of mobile Internet access, China is becoming one of the few in the world with a strong magnetic field of public opinion. The continuous updating of various communication methods such as Weibo, WeChat, Tieba, QQ, etc. makes an emergency incident quickly become a public topic that the whole people "watch" as soon as it is exposed on the Internet.

3. The influence of Internet buzzwords spawned by hot social events on college students’ values ??

College students have always been the pioneers in promoting new ideas and new culture, coupled with the interaction of various media The thinking of this group of people has been unprecedentedly active. Contemporary college students' attention to hot events is not superficial, but reflects strong persistence and concern for the essence of the event.

(1) Impact on the political values ??of college students. First, it increases the political attention of college students. Due to the characteristics of fashion, entertainment and rapid spread of Internet buzzwords, they attract the attention of college students, thus prompting them to pay attention to the political events behind Internet buzzwords and enhance their political awareness. Secondly, it enhances college students’ awareness of democracy and political participation. There are also various forms of democratic participation among contemporary college students. Through political education in middle school, college students have established a certain view of democracy and increased their initiative to participate.

(2) Impact on college students’ life values. The people involved in many Internet buzzwords are figures who represent authority in the minds of the public. When the media later exposes the facts that deny the authoritative figures and there are more and more Internet buzzwords, some college students will no longer have confidence in the authoritative figures. Accepting all concepts comprehensively increases the quality of distinguishing right from wrong and discarding falsehood while retaining truth, prompting them to think independently and develop critical thinking.

(3) Impact on the moral values ??of college students. In recent years, China's food safety problems have become increasingly serious, causing panic among the people. On the Internet, whenever news media reports on a specific food safety issue, it can trigger collective dissatisfaction among netizens. Some college students even adapted advertising slogans to satirize food safety issues. College students' dissatisfaction with various moral decline phenomena can serve as a wake-up call, making each other aware of the seriousness of these behaviors, and thus prompting members of society to pay attention to social moral construction.

4. Ways for campus Internet buzzwords to spread social hot issues

The phenomenon of Internet buzzwords is a social phenomenon in the Internet era and is closely related to certain social, political, economic and other factors. . To keep pace with the times, the ideological and political work in colleges and universities must pay attention to campus Internet buzzwords, use campus Internet buzzwords to better integrate them with social hot issues, and open up new ways to spread hot issues.

(1) Classroom teaching. Integrating hot social issues into the teaching of ideological and political courses puts forward higher requirements for front-line teachers. First of all, teachers of ideological and political courses must learn to use various emerging media to collect information, integrate information, and understand the information. Using social hot topics to introduce classroom content should change the boring way in which teachers use dry language to describe and present content. Try to use some Internet buzzwords to bring auditory impact, increase students' interest, impress students and trigger thinking. Teachers must not only spend time and energy paying attention to social hot spots and accumulate authentic and reliable first-hand information, but also understand and sort out relevant Internet buzzwords derived from them, and internalize them as their own teaching resources.

(2) Student associations. Colleges and universities can encourage students to set up "social hot issue research clubs". Club members are organized together based on common hobbies. The clubs hold regular activities on hot social issues and invite ideological and political theory teachers to serve as club instructors. Students are exposed to Internet buzzwords more quickly, and teachers have richer theories.

Therefore, under the guidance of ideological and political teachers, we combined current social hot events with the actual situation of the school to get some campus network buzzwords. Promote students through traditional methods such as banners and posters to achieve communication purposes.

(3) Network carrier. The Internet is the communication medium with the highest usage rate among college students. Colleges and universities should actively use Weibo, WeChat, QQ, Tieba and other carriers to enrich their values ??education positions. In response to the current new situation in which college students obtain information, colleges and universities should develop innovative, rich and diverse carriers of values ??education, focus on improving and developing the design of existing carrier platforms, and enhance the influence of values ??education in colleges and universities. For example, college microblogs can repost relevant microblogs of hot events and add corresponding Internet buzzwords to arouse the interest of students and consciously interact with them to achieve the purpose of spreading hot issues. ;