What does the Mercedes-Benz logo look like?

Three-pointed star.

Meaning:

In June 1909, Daimler applied to register the "three-pointed star" as the symbol of the car, symbolizing mechanization and integration on land, water and air. In 1916, a circle was added around it, with four small stars inlaid above the circle and the words "Mercedes" below. "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners.

Mercedes-Benz, a German car brand, is considered one of the most successful high-end car brands in the world, with its perfect technical level, excellent quality standards, innovative ability to introduce new things, and a series of classic coupe styles Commendable. The Mercedes-Benz three-pointed star has become one of the most famous automobile and brand symbols in the world.

Since December 22, 1900, Daimler-Motoren-Gesellschaft (DMG) presented the world’s first Mercedes-branded car to its customers. From the beginning, Mercedes-Benz cars became a model for the automobile industry. For more than 100 years, the Mercedes-Benz brand has been a pioneer in automotive technology innovation.

Although the DMG depot has been operating for decades and Mercedes has become a well-known car brand, DMG never had its own trademark until 1909.

History

Benz traces its origins to Karl Benz's creation of the first internal combustion engine in an automobile, the Benz Patented Motorwagen, financed by Bertha Benz's dowry and in January 1886 ’s patent, and Gottlieb Daimler and engineer Wilhelm Maybach modified the Stagecoach later that year by adding a gasoline engine.

Mercedes cars were first introduced to the market in 1901 with the Daimler-MOTOREN-GESELLSCHAFT (DMG).

After the old Daimler passed away and the operation of the depot was taken over by his two sons, Paul Daimler and Adolf Daimler, they remembered that their father had From 1872 to 1881, while working as the technical director of Deutz, another famous German gas turbine engine manufacturer, he drew a three-pointed star logo on a postcard sent home.

They sent the three-star logo proposal to the depot's board of directors and it was immediately accepted.

In 1909, the three-pointed star was officially registered. In 1910, it began to appear on the front grille of a new Mercedes car. It should be noted that the Mercedes trademark originally had two different designs, a three-pointed star and a four-pointed star, and both were registered, but only the three-pointed star was actually used on products by the vehicle segment.

The three-pointed star of Mercedes symbolizes the vision and ambition of the founders of DMG for the future of global human mobility. The three stars represent the land, sea and sky respectively.

In 1916, the shape of the trademark was modified to include an outer ring with the Mercedes brand name and four small stars, which represented several factories owned by the depot at that time. In November 1921, DMG officially applied for the copyright of the trademark design of the three-dimensional three-star logo in the roundabout, and it officially became a registered trademark in August 1923.

In 1926, the complete merger of DMG and Benz & Cie. prompted another design modification of the trademark. This time the new trademark combined the two styling elements of DMG's Samsung and Benz's laurel. The brand names on the trademark have also become Mercedes and Benz. The current trademark used by the depot is based on the 1926 design, which was gradually simplified.

Mercedes-Benz (German: Mercedes-Benz, there are many Chinese abbreviations such as Mercedes-Benz, Mercedes-Benz, Mercedes-Benz, Mercedes-Benz, Pengchi, etc. depending on the region and period), is A German car brand known for its luxury and high performance, headquartered in Stuttgart, Germany. Its products include various passenger cars and medium and large commercial vehicles. Mercedes-Benz is currently a member of Daimler AG.

In the early days, it was mainly based on the Mercedes-Benz S series (launched in 1886). It is currently the car with the longest wheelbase among Mercedes-Benz sedans, and its main competitor is the BMW 7 series, Jaguar XJ and Audi A8. The Mercedes-Benz E Series was launched after the end of World War II (1947). Its main competitors are the BMW 5 Series, Audi A6 and Jaguar XF.

The E stands for "Einspritzung (meaning injection)" in German, which originally refers to the engine using a more efficient fuel injection system instead of a carburetor. After fuel injection engines became common, it was changed to represent executive (Executive). ) initials. The Mercedes-Benz C Series was launched during the Cold War, and its main competitors were Jaguar XE, BMW 3 Series and Audi A4.

Extended information:

Brand founder

Gottlieb Daimler: German engineer and inventor, leader of the modern automobile industry One of the pioneers;

Karl Friedrich Benz: one of the founders of the famous German Daimler-Benz automobile company and a pioneer of the modern automobile industry One of them, known as the "Father of the Automobile";

Wilhelm Maybach: one of the three main founders of Daimler-Benz (the predecessor of Mercedes-Benz) , and one of the inventors of the world's first Mercedes-Benz car;

Emil Jellinek: a wealthy European entrepreneur at the time, between 1900 and 1909 As a director of Daimler AG, he specified an engine designed by Daimler and Maybach for the first "modern" car of the time, and named the engine after his daughter, the Mercedes Mercedes. Mercedes officially became the company's trademark in 1926.

Reference: Baidu Encyclopedia-Benz