Summary of Chengdu International Food Tourism Festival in China

Summary of China International Food Tourism Festival in 2004;

The first China International Food Tourism Festival (hereinafter referred to as the Food Festival) was held in Chengdu from June 26th to June 26th, 2004 for 8 days. It consists of a main venue and nine sub-venues. The main venue is located in Panda City, covering an area of 20,000 square meters; sup2； With an investment of 20 million, the "China No.1 Kitchen" built by 35 professional dining areas can accommodate tens of thousands of people at the same time, and with a large number of interactive song and dance programs on the spot, it has created the largest, most expensive and largest food feast in China so far. The form of on-site production and on-site operation by catering enterprises is the first in domestic food festivals.

Since July, the government, enterprises and the media have successively held 1 1 sub-projects, which together constitute a grand scale and perfect picture of the food festival, including grand opening parade, unique French fireworks music evening, food week in characteristic neighborhoods, international food exhibition, food film week and other activities, especially "Sichuan cuisine goes to the world" and "Sichuan cuisine Beijing Declaration". The promotional film of the Food Festival was produced by a lineup of more than 65,438 Sichuan native stars, including Liu Yiwei, Zhang Guoli and Ma Mingyu, and broadcast on CCTV and TV stations in more than 30 provinces and cities across the country. 0/6 media outlets in provinces and cities/KLOC-set up columns and special pages to focus on the news of the food tourism festival. The two-month-long activities such as "charm overall evaluation list" and "selection of miss food image" fully mobilized the participation enthusiasm of citizens in six districts and surrounding cities and counties in Chengdu, and achieved the effect of carnival for thousands of people. At the same time, 65.438 million pairs of ambassadors and counsellors in China and representatives of Fortune 500 companies were invited. 2,000 tour groups and 200 overseas groups participated in the main venue project. According to incomplete statistics, during the food festival, the number of visitors to the main venue reached 650,000, and the number of people in each venue exceeded 3 million, and the turnover of exhibitors was nearly 20 million yuan. During the period, nearly 6,543,800 domestic and foreign tourists came to visit and taste delicious food.

Summary of 2005 "China International Food Tourism Festival"

2005 China International Food Tourism Festival was held in Chengdu on130, with a duration of 65,438 days. On the basis of the success of the 2004 Food Festival, the 2005 Food Festival highlighted the characteristics of internationalization, folklore, participation and entertainment, and put forward the themes of "Chengdu food can be eaten if you want" and "food carnival". The 2005 Food Festival consists of 1 main venue and 8 sub-venues. Among them, the main venue, Yipin Tianxia Food Commercial Pedestrian Street, covers an area of over 40,000 square meters, twice that of 2004. Antique architecture and international layout planning provide a super-large-scale venue for the 2005 Food Festival. One of them is the huge gatehouse at the entrance of the world, and the 6-meter-high giant chopsticks sculpture has become a highlight of the food festival. The activities of the Food Festival in 2005 are splendid. There are 18 activities in the main venue, including 7 exhibitions: Chengdu Famous Chinese Snacks Exhibition, International Food Exhibition, Catering Enterprise Brand Image Exhibition, Flavor Food Exhibition, Fine Sichuan Cuisine Exhibition, Famous Hot Pot Exhibition and Cooked Food Exhibition. There are 7 cultural exhibitions: Food Carnival Parade, China (Chengdu) Tourism Promotion Conference, Tourism Crafts Exhibition, Urban Memory Photography Exhibition, Bashu Folk Crafts Exhibition, Pan-Food Tourism Book Fair, Coffee Culture Art Exhibition, etc. There are four competitions and performances: Innovative Sichuan Cuisine Competition, Super Spicy King Competition, Street Art Challenge, Rock Climbing Competition, etc.

In 2005, Chris Lee, Jane Zhang, He Jie and Ji Minjia, winners of Super Girl, endorsed the food festival. The propaganda films they shot as the leading characters were broadcast on various TV channels, which became a hot topic for the citizens and added vitality and color to the food festival. The "Food Carnival" organized by the Organizing Committee is a large-scale parade. Thousands of artists and minority performing groups from home and abroad showed their unique skills to the food festival, integrating mass culture, catering culture, folk culture and artistic performances. On that day, the main venue was crowded and unprecedented. Such a large-scale food feast and rich programs attracted many well-known enterprises to participate, and the performances and promotional activities of New Hope Huaxi Dairy, Pepsi, Chengdu Commercial Bank, Territorial Wine Industry, China Resources Lan Jian and other enterprises became another highlight of the scene. Famous catering enterprises at home and abroad, such as: Japanese Matsuzaka Barbecue, Thai Cuisine, French Anxi Palace Hotel, American Space International Club, Tandao Indian Restaurant, Munich 18 10 Food Bar, Galaxy Dynasty Hotel, Native Valley Korean Barbecue, Jinjiang Hotel, Baguobuyi, Shunxing Old Teahouse, Red Sorghum Restaurant, etc. More than 1000 kinds of famous dishes and snacks were produced and exhibited on the spot, which made the public feast their eyes. Businessmen are busy every day and earn a lot of money.

According to incomplete statistics, during the Food Festival in 2005, the number of visitors in the main venue exceeded 6,543,800,000, and all the venues attracted 3,800,000, including nearly 6,543,800 domestic and foreign tourists. The turnover of exhibitors is nearly 50 million yuan.

Six Must-see Items of China International Food Tourism Festival in 2006

The success of two consecutive food festivals has laid a solid foundation for the establishment of the brand of food festivals. In order to meet the requirements of creating this beautiful city and creating a city name card, the 2006 China International Food Tourism Festival will innovate in six aspects: pursuing innovation in mode and content, striving to create highlights such as "Golden Sands Banquet" and "Super Spicy King Competition", and expanding the influence of the food festival in the whole country; By packaging several characteristic streets in the five urban areas, urban tourism highlights will be formed, which will promote the development of urban cultural tourism and enhance the brand of urban tourism. The 2006 Food Festival will highlight the characteristics of internationalization, folklore, participation and entertainment, making this local folk festival more deeply rooted in the hearts of the people.

First, the theme is innovative, and the festive atmosphere is stronger. In 2006, China International Food and Tourism Festival put forward the theme of "Colorful Food and Happy Chengdu", which added many tourism, cultural and entertainment elements to the theme of food, and became a grand exhibition of Chengdu's leisure lifestyle, and increased the festive atmosphere through a large number of performances, making Chengdu a happy ocean this autumn. The virtual cartoon image spokesperson "Hibiscus Flower" meets you on TV every day. Don't forget to vote in the online FLASH contest. It's up to you to laugh or not.

Second, focus on the main venue and sub-venues. Featured streets hold the Moon Star: 06 "China International Food Tourism Festival", which has changed the previous mode of 8-9 sub-venues, and concentrated on running the main venue, Panda City and the sub-venue of Tianxia Fun City, vividly showing the highlights of Chengdu's tourism culture and the packaging characteristics of many featured streets, scenic spots and commercial concentrated areas, and integrating the reading materials of food tourism strategies through the recommendation and selection of a large number of media in the early stage.

3. Eat in "One Taste of the World": As the main food venue in 2006, Chengdu concentrated on displaying and tasting food, and the "China Flavor Food Zone" focusing on foreign food and the "International Food Zone" focusing on overseas food became the highlights of the main venue. A large-scale cultural performance of Sichuan cuisine, Jinsha Shu Banquet, was also staged here. 68 exquisite Sichuan dishes, together with ceremonial performances in the Qin and Han Dynasties and gorgeous songs and dances in the prosperous Tang Dynasty, reproduce the eternal culture of Chengdu Plain and become a feast for all Chinese and Manchu people. "Hot king strives for hegemony, who competes with the front" eats the final scene of the Chili Grand Prix, challenges the limit of spicy strips, and a new car is waiting for you; The grand opening ceremony, the joyful parade, and a large number of performances are performing the prosperous chapter of China every day.

4. Look at "Panda City" again: located in the center of the city, Panda City has an indoor exhibition hall of 1 1,000 square meters, an outdoor square of 1 1,000 square meters, and the "Happy Chengdu Theme Day" of 15 dazzles you, including Chengdu's classic cultural brands, the giant panda and Dujiangyan; Large-scale cultural tourism projects such as Jinsha, OCT and Polar Ocean World to be completed soon; Many scenic spots in Sichuan province have brought their own tourism cultural characteristics, such as touching Tibetan and Qiang songs and dances, rare seal performances, and international window performances of OCT ... Every day, different happy themes show the multicultural characteristics of Chengdu, allowing you to travel around Sichuan in a city and cross the year before last in one day. There are also a large number of enterprises to open new year's goods circles, wonderful tea art and bartending performances, and a large number of free goods testimonials, coupons and lottery promotions are not to be missed. There is also a daily happy food tour in Chengdu, and a low-cost experience tour of 7 routes and 30 scenic spots in the city and province starting from here every day.

5. Play in the "World Play Capital": The "Moonlight Night on the Spring River" ("World Play Capital") on the Jinjiang River is already a gathering place for bars and clubs, and the food festival will once again add color to the play capital. Every night, the popular COSPLAY animation role-playing "Chengdu Biography" contest, street dance contest, figure skateboarding, bicycles and other live performances will be staged; The electronic music and dance party at midnight every night will make you feel the high experience of thousands of people. Among the magical colors of the laser music fountain on Jinjiang River, large-scale water curtain movies and water fireworks, the closing ceremony of the food festival will be held here, and Chengdu citizens will witness this moment together with nearly 1,000 representatives from 25 European Union countries.

6. More convenience functions: In order to facilitate citizens' participation, the Food Festival will launch 65,438+10,000 food and tourism festival consumption discount cards, which will be presented together with the food festival guide (map). The guide is available at newsstands and catering and entertainment enterprises. In addition to the discounts provided by the merchants, you can also participate in the redemption and lucky draw activities provided by the organizing Committee during the food festival. The redemption area is large and the grand prize is attractive. After the food festival, you can use it all year round and continue to enjoy preferential discounts.