Opening poster-how to make a poster on the computer

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.

So how to design it? The following seven points need more attention in the design process.

1, with prominent theme

Many posters, at first glance, don't know what to sell. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.

Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.

What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear.

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.

The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.

3. There are visual project details.

Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.

After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.

4. Copywriting is a pain point

Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.

5. Endorsement of trust

A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.

Trust endorsement+copywriting expression adds trust to the whole poster.

6. Contact information; Address+Phone+WeChat QR code

Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.

7, high-definition images without watermark

With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.

But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.

If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.

Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.

Romantic seasonal underwear: It is a good time to make a poster of "Golden September and Silver 10" for the underwear store that opened on National Day. Just bid farewell to the off-season in July and August, the opening of underwear stores will usher in a booming business. Appropriate promotion in underwear stores and promotion in new stores. These important things are naturally inseparable from posters.

Poster is a poster application used when reporting or introducing news about movies, operas, acrobatics, sports and academic reports to the public. Posters are usually posted in places related to the performance, or in more eye-catching places, to inform the activities. Some posters can also be broadcast on radio and TV stations. You need to know the scale of the opening and promotion of your underwear store to determine how to write this line best. For example, in general: celebrate with the country -XXXX grand opening. It can also be written as: the whole country celebrates, XXXX begins with ceremony. First, the characteristics of posters Advertising posters hope that all sectors of society will participate. This is an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful. Commercial poster is the pre-advertising and publicity of an activity, and its purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial. Second, the classification of posters Generally speaking, posters can be divided into the following categories from the content. Movie poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity. Posters such as literary evenings, acrobatics and sports competitions are similar to movie posters, and their content is a kind of performance that the audience can enjoy in person. Generally, such posters are very participatory. Posters are usually designed to be novel and attractive. Academic report This is a poster of some academic activities. Generally posted in schools or related units.

How to make a poster on a computer requires steps. First of all, you need a gadget or template. The template for promoting posters is easy to find in the design draft. Just search for the corresponding keywords or check the filter conditions:

There are many templates, but you must know which one suits you. For example, this template "Opening Nail Eyelash Poster":

Modifying the text in the poster template is not as difficult as you think. Just double-click the text, for example, double-click "New Store Opening Promotion" and change it to "New Store Opening Activities". Of course, if you need to modify the font, you can modify it through the menu bar on the right:

After the text is changed, the pictures will naturally keep up. How to change the picture? In fact, there are two methods, one is to double-click the picture directly to replace it, and the other is to click the picture and modify it according to the prompt in the menu bar on the right:

Of course, changing the QR code is exactly the same as changing the picture. You can try it yourself. It's very convenient and simple.

After the text and pictures are modified, the poster has actually been modified almost. If there are no other questions or requirements, you can save the download.