What is the design concept of Zhang Yimou Winter Olympics?

The design concept of Zhang Yimou Winter Olympics is to adhere to the traditional romance and aesthetics of China.

"Because we want' simplicity', we must integrate elements of China culture into every minute of the opening ceremony." Zhang Yimou said that the opening ceremony of the Winter Olympics focused on the traditional romance and aesthetics of China through a number of creative highlights.

"The day of the opening ceremony happened to be beginning of spring in the twenty-four solar terms. This is a perfect coincidence, which means the growth of everything and a new beginning. " Talking about the source of creativity, Zhang Yimou said that the twenty-four solar terms condensed the ancient wisdom of China people in observing nature, and showed picturesque landscapes in the four seasons of spring, summer, autumn and winter, which was full of poetry and contained China people's outlook on life, values and cosmology.

In the way of presentation, from the beginning of "Rain" to the end of "beginning of spring", the 24 solar terms became a "countdown device". The design team of the opening ceremony selected representative images for each solar term, and matched them with exquisite or dynamic pictures of winter Olympics and ice and snow, which closely matched the Olympic theme, and achieved a connection between ancient and modern times, which was refreshing.

Zhang Yimou talks about ignition at the opening ceremony of the Winter Olympics

In 2008, Li Ning's flying ignition has become a classic picture in Olympic history. This time, Zhang Yimou said: "The way of ignition, even the way of torch platform, is our boldest design and change, which has never appeared in the history of the 100-year Olympic Games." ?

He revealed that this design is to reflect the concept of low-carbon environmental protection, and he was once very uneasy, but he was very happy to get the strong support of the Winter Olympic Organizing Committee and the affirmation of the International Olympic Committee. "I am very happy that the Beijing Winter Olympics can be the first to eat crabs." ?

He judged that the biggest reaction of the audience to see the ignition mode may be "unexpected", but the concept conveyed will be "understood at a glance", so it is "unexpected and reasonable". "From the beginning of this task, I have been thinking, can the ignition and torch be innovative? It's just our slogan, the concept of low carbon and environmental protection, and there are such opportunities in all aspects. "