Print shop business plan

Print shops are generally suitable for schools or communities, so how to locate the service groups of print shops? The following is the business plan of the printing shop I compiled for you for your reference.

Print Shop Business Plan Chapter 1

I. Market analysis:

Xxx Print Shop is an individual and private enterprise integrating printing, copying, print advertising, art photo design and other services. Compared with similar stores on the market at present, he has made innovations in service items and methods.

From the analysis of service items: printing and copying is a very traditional service item in recent years, especially for college teachers and students, which is more convenient for their study and work; Cover, signboard and print advertisement design are gradually popular service items with the development of market economy. It is widely used by any organization or individual in the publicity process, so these services are unlikely to be eliminated in a short time with the development of economy; Art photography and fast digital photography are high-tech services for young consumers with the help of computer processing and digital high-tech means. Customized courseware and courseware training services are mainly for students in normal universities. It is a low-consumption service, mainly to facilitate communication with students and expand consumer groups. Selling all kinds of CDs and CDs, this service can be promoted as a post-service project.

Analysis from the service mode: Features 1: On-site service, that is, on the basis of high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to the door. Feature 2: Let us communicate with consumer groups through the network as a medium, and establish our own website, blog, QQ group, etc. Feature 3: Carry out some voluntary activities. Such as developing courseware training and setting up poor students' posts.

From the analysis of service groups: from the category of consumer groups in this service industry, he can be a student, a teacher and other individuals, participating in printing, copying, cover design, digital snapshot of artistic photos, courseware training and other services; It can also be a public institution, such as a store. He is mainly involved in logo design and print advertising design. In the early days of starting a business, the service industry was mainly oriented to the school consumer groups. After the service industry enters a relatively stable stage, it will further enhance the consumer groups, hoping to bring the off-campus consumer groups into the main consumer groups.

Second, the preliminary preparation:

Publicity preparation:

1. Set up your own website, blog and QQ group to promote our services.

2, through leaflets, posters, postcards and other ways to carry out publicity activities.

3. Carry out pairing activities with a college, and the pairing unit will do various forms of publicity for us. (Need detailed planning)

4. attend school? Wednesday market? Set up a stall for publicity.

Manpower preparation:

There are two technicians, two bosses (good friends) and a group of poor students.

Material preparation:

Two printers (appraisal), two photocopiers (appraisal), three computers (appraisal of 9000 yuan), one telephone (appraisal of 50 yuan), one plastic packaging machine (appraisal) and one scanner (appraisal).

Financial preparation:

The instrument category is estimated to be * * *, and the skilled worker is 800/ month. The store is rented on a monthly basis, and all kinds of management fees are counted as * * * consumption.

Three. Details of service items:

Printing, copying, self-recommendation book design, title page design, advertising design, scanning, digital art photo design, snapshot, customized courseware and courseware training, logo design.

Fourth, special activities.

1)0 yuan 1, that is, if you only copy or print 1, you can get it for free. In this way, we can attract customers and improve the confidence of xxx printing shop.

2) Provide work-study jobs. Help others and help yourself. While making profits, xxx print shop should do something within its power to repay the society. The poverty alleviation plan of Xxx print shop is based on the actual needs of poor college students, and students assist xxx print shop to carry out some activities through voluntary paid labor. For example, arrange some work-study students to help xxx print shop do some publicity work in Wednesday market.

3) On-site service. That is, on the basis of large quantity and high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to your door.

4) Free courseware training. That is, by providing free courseware training for students, we can promote the communication and exchange between the service industry and teachers and students in colleges and universities, thus further expanding the influence and popularity of our store.

Verb (abbreviation for verb) Capital budget:

Print 0.3 yuan/sheet.

Copy 0. 1 yuan/sheet.

Typing 0 per type 1 ten thousand words 1 yuan.

3 yuan/Zhang and 5 yuan/Zhang designed a letter of recommendation.

The title page is designed by 3 yuan/Zhang and 5 yuan/Zhang.

advertising design

scan

Digital art photo design

1 2 inch and other photos 10 yuan 1 set.

Customized courseware 10 yuan 1 piece

Courseware training 0 0 yuan 1 person.

Logo design

Estimated income and expenditure

Expenditure item expenditure expense income item income expense.

Salary of skilled workers (2 persons) 1600 yuan.

Household (electricity, water, food waste, etc. ) 1500 yuan

Instrument Maintenance 200 yuan

Service project cost

Promote 200 yuan

Internet Fee 80 yuan

Six, business hours:

8 a.m. to 9 p.m.

Print Shop Business Plan Part II

3D printing is a rapid prototyping technology. It is a technology that uses viscous materials such as powder metal or plastic to build objects by printing layer by layer based on digital model files.

3D printing is usually realized by a material printer using digital technology. It is often used in mold manufacturing, industrial design and other fields to make models, and then gradually used in the direct manufacturing of some products. There are already parts printed by this technology. This technology has been applied to jewelry, footwear, industrial design, architecture, engineering and construction (AEC), automobile, aerospace, dentistry and medical industry, education, geographic information system, civil engineering, guns and other fields.

This business plan includes three parts: abstract, overview and appendix. Listed in front of the 3D printing business plan, it condenses the essence of the business plan. This paper covers the main points of 3D printing business plan, so that readers can review the plan and make judgments in the shortest time. The second part is mainly about product/service introduction, personnel organization, marketing strategy, market forecast and financial planning. Third, attach the timetable and other relevant information at the end of the 3D printing business plan.

Value embodiment and quality assurance

The business plan template of 3D printing project is a version drawn up by the center after soliciting suggestions from many well-known venture capitalists, so that investors can have a deeper understanding of your 3D printing project. In the process of making and writing by the center, it will be modified according to the characteristics of your 3D printing project; The plan is a detailed version, which can be sent to interested VC or before making an appointment with investors;

catalogue

(1) Basic information of the company

Briefly introduce the establishment time, registered capital, products and staff size.

(ii) Product/service introduction

Briefly describe the company's main products and services.

(3) Industry/market analysis

Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.

(iv) Operational status

Brief analysis of market share and customer number

(v) Financial analysis

Accumulated input, output, income and profit this year since the establishment of the company.

（6）

Financing amount, shareholding ratio, financing period and exit mode

Company Profile Part I

① Company introduction

Introduce the background, scale, team and capital structure of the company in detail.

1. Major shareholders

Name, amount of contribution, mode of contribution, proportion of shares and contact telephone number of shareholders.

2. Team introduction

Introduce the experience and successful experience of each core team member in technology, operation or management.

3. Organizational structure

4. Staff situation

② Operating financial history

⑶ External public relations

Strategic support, partners, etc.

(IV) The company's business strategy

Development direction, development strategy and goal in the near future and the next 3-5 years.

Part II Products and Services

① Introduction of 3D printing products and services

(B) the core competitiveness or technical advantages of 3D printing

(3) Patents and registered trademarks of 3)3D printed products

Part III Industries and Markets

(1) Industry status

The development history and trend of 3D printing industry, technical barriers, trade barriers and policy restrictions.

⑵ Market potential

Analyze the market capacity, market development prospect, consumer acceptance and consumption behavior of 3D printing.

Industry competition analysis

The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.

Income (profit) model

Business charges, revenue model, from which business links and customer groups to obtain income and profits.

⑤ Market planning

The company's sales revenue forecast for the next 3-5 years (if the financing fails)

The fourth part is marketing strategy.

(A) 3D printing target market analysis

(B) 3D printing customer behavior analysis

(3)3D printing marketing business plan

(1) Strategies for establishing sales network, sales channels and establishing agents and distributors.

② Advertising and promotion strategies

(3) product/service pricing strategy

(4) Incentive mechanism of sales team.

(D) 3D printing service quality control

Part V Financial Plan

Please provide the following financial forecast and explain the basis of the forecast:

Balance sheet of 3D printing project in the next 3-5 years.

Cash flow statement of 3D printing project in the next 3-5 years

Income statement for the next 3-5 years

Part VI Financing Plan

(1) Financing method

Explain in detail how much money is needed for future phased development, how much money the company can provide and how much investment it needs. Financing amount, shareholding ratio and financing period

(ii) Use of funds

(3) Exit mode

Part VII Risk Control

Explain the risks and countermeasures that may be encountered during the implementation of this 3D printing project. Including: technical risk, market risk, management risk, policy risk and so on.

Article 3 of the print shop business plan

order

According to online survey data, more than 75% of young people want to own their own personal products, and 20% want to.

People in the world express their willingness to accept this personalized product, and more than 80% people like to design their own personalities.

For gifts, more than 90% people will choose some meaningful and memorable gifts.

Our service meets the needs of customers, and its printed products are novel and unforgettable. For gifts.

Many people don't know what to send. I feel a lack of novelty. Some products I want are very popular in the market.

Less. So when I saw the market gap and passed the market survey, I thought of opening a pattern printing shop.

This shop is trying to start a business.

One. Business direction

1. Provide unique figures, patterns, photos, printed T-shirts, shoes and feelings for young students.

Couples wear it to show youth and elegance.

2. Provide services for students' dormitories (dormitory clothes), classes (class clothes) and community collective clothes.

Now the spirit of collective solidarity and mutual assistance.

3. Give souvenirs to parents and graduates for freshmen.

4. Provide couples' clothes and household clothes in the community, and provide personalized services for young office workers, especially

It is on Valentine's Day, Mother's Day, Children's Day, Teacher's Day, Christmas Day, New Year's Day (Spring Festival) and other festivals.

Birthdays, weddings, anniversaries, etc. As souvenirs for family and friends, help customers give gifts to their relatives.

Friends express their love in their hearts.

Second, business services.

1. Provide semi-finished products (T-shirts, shoes) and printing services. Such as photos, landscapes, patterns,

Numbers (such as 13 14? For life? I love you 9 18? Come on. ), personalized signature

Printed on t-shirts and shoes.

2. Only provide pattern printing services. Customers choose patterns (such as comics, photos, landscapes, etc.). ).

Printing patterns on cups, crystals, ceramics, bags and other articles.

Third, the service concept is printed at will and youth is printed.

Print what you want, print true love.

The fourth is the development strategy.

Facing the vast market, our store adopts the strategy of phased development. According to the predetermined target specification

Planned development.

In the first stage (about 1 1 month), as a college student, you can apply to the school for an undergraduate course.

As a storefront, the entrepreneurial practice base first takes students, freshmen, graduates and couples as the market.

Breakthrough point Freshmen prefer new things, or print pictures of landmark buildings such as the gate of our school.

Send your parents home as a souvenir. Most graduates are used to exchanging souvenirs. Or at school.

Societies, classes, dormitories and other groups to explore the market. There are also couples clothes, couples cups and so on.

The second stage. We plan to recover the initial investment cost after the campus operation 1 1 month.

Continue to explore the community market, and cooperate with hotels to enter the wedding, birthday and other banquet markets.

Make our store famous.

The third stage. When our service products are successfully accepted and recognized by more people, this

The store will expand its service scope to senior business people and politicians, and specially create products that meet their identity.

Products. Moreover, China's tradition of paying attention to reciprocity makes our products a new way for them to give gifts.

For example, it is an excellent choice to print nostalgic old photos on objects as gifts.

Analysis on the Market Competitive Advantage of verb (abbreviation of verb)

1. Our pattern printing shop is flexible and diverse, and consumers can choose patterns at will.

Style, which is not available in other fixed printing products.

We also have a huge advantage in commodity prices. Take a T-shirt as an example, you'd better use it.

The materials are printed. At present, the price of T-shirts on the market is 20-30 yuan, while our store prints cases.

The price of T-shirts made of brush is set at 25-35 yuan.

The patterns printed in our shop are not only printed on T-shirts, but also on shoes, cups and crystals.

To meet the different needs of consumers. You can choose different commodities as your main business in different seasons. Just like summer.

In the season, the T-shirt market is the main choice, but in winter, shoes can be the main product. Flexible in form,

Constraints are greatly reduced.

Our store aims not only to enter the daily necessities industry, but also to enter gift shops and souvenir shops.

In terms of industry, it occupies the market in the gift and souvenir industry. According to the latest information from the national information department, China

In a county with a population of 300,000, about 5,000 couples get married every year, with an average of 4,500 babies.

The baby was born. Birthdays of the elderly, centenary birthdays of children, birthdays, weddings, wedding anniversaries, trips, etc.

The photos taken in our shop can be printed on crystals, cups and other items as gifts.

Reading products and these innovative and meaningful personalized goods can be found on Valentine's Day, Mother's Day,

Children's Day, Teacher's Day, Christmas Day, New Year's Day (Spring Festival) and other festivals.

This is more thoughtful and memorable than other gifts. The prices of these services can be adjusted appropriately.

High, the profit rate is more impressive.

The difference between our shop and advertising printing shop is that we can make a small number or a variety of printed products.

Su Printing Factory only undertakes a large number of printing services, mainly focusing on plane printing, while Ben

The new technology introduced by this shop can print patterns on various materials. Meet the different needs of consumers;

The difference with handmade DIY products is that our printed products are not easy to fade; Compared with fine products,

Generally speaking, our printed pictures are more meaningful and unforgettable. In a word, the competitive advantage is extremely outstanding, because similar stores are now available in South Korea and Taiwan Province.

Bay, Beijing, deeply favored by consumers, high efficiency. In Liuzhou, this market is

Blank, this small shop we operate has a broad market prospect.

Six, marketing strategy

(1) Brand promotion and promotion strategy at the initial stage of opening the store;

1. When new students enter school, the Finance and Economics Department and the Chinese Department of our school will sponsor 50 welcome T-shirts for free.

Print our trademark pattern on clothes and establish a good image in school. Pull a banner on campus, which reads as follows

? Eat whatever you want to welcome new students. .

2. Stick the table protective layer on the table top of the dining room table and print our trademark pattern on it.

Sample design and our service items, address and contact information.

3. At the beginning of the school year, participate in a new student donation activity. The first 65,438+000 freshmen registered in the school can get them free of charge in our store.

A beautifully designed cup as a gift.

Students who spend money in our store 10 days before the start of school can enjoy a 10% discount.

When the total consumption reaches 180 yuan, you can apply for a VIP card, with which you can enjoy a 15% discount.

② Pricing strategy:

1. On campus: ①. Daily pricing: the price of clothes and shoes is 25-40 yuan/piece; Provide only

When printing services, according to the complexity of patterns, the price is 3 pounds? 10 yuan

(2) Pricing for holidays (such as Valentine's Day and Christmas): We provide semi-finished products, which are divided into first-class products.

Second-class finished products. For example, on Valentine's Day, the first-class finished product is 52.0 yuan/piece. What does this mean? I love you? . Second-rate

The finished product is 77.3 1 yuan/two pieces, which means? Soul mate? . If you only need printing service, the price is 5 pounds? 20

Yuan.

2. In society: According to the quality of T-shirt fabrics, finished products can be divided into first-class products and second-class products. be gratified

The product price is 13 1.4 yuan/piece. What does this mean? For life? , 168 yuan/piece, what's the significance? Along the way? .

The price of second-class products is, for example, 52.57 yuan (I love my wife)/piece; 168 (all the way) yuan/two pieces (love

Husband and wife, mother and daughter, father and son); 188 yuan/3 pieces (family clothes, 2 pieces for adults, children 1 piece).

marketing channel strategy/strategy of marketing channel

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