In terms of player influence, can the NBA logo be replaced with the Jordan logo?

The NBA logo was designed by New York graphic designer Alan Siegel and has appeared in the NBA's official promotional materials since 1969. However, NBA officials have never announced the original version of the logo. According to the designer, the template for the NBA logo is Jerry West, but NBA officials have never admitted this, because if they admitted it, West could demand extremely high royalties for his portrait.

In terms of player honor and influence, Michael Jordan is definitely the best choice in the NBA and even the world of basketball. If the league wants to re-promote and make changes to this logo, then some of Jordan's wonderful moments are completely acceptable. Capital becomes the new NBA logo, but this will not happen because it is a relatively troublesome process. Although West cannot compare with Jordan in terms of personal honors, West is also a pivotal figure in NBA history.

The NBA logo first appeared in the league's promotional materials in 1969. Before that, West was a representative figure of the league. Even on the 1969 Finals stage, West became The only player in history to win the Finals MVP trophy as a loser. The league adopted this logo, which has been written into the annals of the NBA and even witnessed the development of the league. If it were to be changed rashly, it would lose that feeling.

And as time goes by, some of West's achievements after retirement have further consolidated his status, such as he created the Lakers dynasty, the Grizzlies' glory, the Warriors' glory, and now Let the Clippers rise again. In fact, this is also part of the NBA. The 81-year-old West is a pivotal figure in NBA history, both as a player and as a manager, and no one will ignore his existence. In fact, the league has the idea of ??changing the logo. The league also wanted to use Jordan's new moves as the league's logo, but Jordan directly refused. The reason is: I can't be as great as West!

Text/Brother Shuang is not willful when watching football

I don’t think so. Although the prototype of the NBA's current logo is Lakers legend Jerry West, the setting and evaluation of the logo cannot only be based on the influence of the players, but also the aesthetics of the logo and other factors. Moreover, after so many years of NBA history, although Jordan is the brightest superstar, he is also a goal that other players can't catch up to. But NBA fans don't just watch Jordan, and Jordan has long since retired from the NBA.

If the NBA really wants to change its logo, it must be officially organized and allowed to be voted on by the teams, fans and players. Otherwise, it should not be changed at all. The three-party voting method is very fair, and when the NBA selected the logo, it did not blindly only look at the influence of the players. The current NBA logo was unveiled in 1969. At that time, the league asked designer Alan Siegel for help. Alan Siegel saw a photo of Lakers star West in a basketball magazine.

The NBA is a major league for all basketball enthusiasts and basketball players, not a league for a certain star. Even if this star has made extraordinary achievements, the league will not change the logo at will because of the influence of the players. If the day comes for the NBA to change the logo, the league will also initiate a vote to decide. At the same time, if the NBA changes its logo, from my personal point of view, the logo designed based on Jordan will not be as attractive as it is today. As shown in the picture above, this is a picture of Jordan celebrating after beating the Cavaliers.

This is not even as beautiful as James’ Tomahawk logo, and Jordan’s Little Flyer logo has been registered by Nike. The NBA is such a big league that it is impossible to use Air Jordan's logo again, so letting Jordan's logo replace the original one is better than not changing it at all. Just like the original intention of the NBA when designing the logo, it was an ordinary player, not a star player. So I think it’s better for the NBA not to change its logo. Even if it is changed, everyone still has to vote.

The above is my personal opinion. If you disagree, please feel free to discuss it in the comment area.

If we just talk about the influence of the players, I think this is feasible. After all, Jordan is the brightest star in the NBA and has the title of the first player in NBA history.

If you want to choose the NBA logo prototype from players, there is no better choice than Jordan, but in reality this is not achievable.

We all know that the prototype of the NBA logo is Jerry West (officially not recognized). It was designed by designer Alan Siegel and first appeared on the official NBA promotional materials in 1969. . Today, as long as you understand the NBA and see this blue, white, and red logo, you will think of the passionate NBA arena. But in terms of influence, this cannot be matched by Jordan. The foundation contained in it is immeasurable. He already represents the entire NBA.

Secondly, we must know that the NBA dared to use Jerry West as the prototype logo. That was because it was 1969. At that time, people were not so strict in protecting their portrait rights, so the league only Would you choose to use the hottest star at that time as a prototype, but what about now? The value brought by a star's portrait is immeasurable. Take Jordan alone. AJ alone can bring him no less than 100 million US dollars in revenue every year. Moreover, the portrait involves many aspects and is too complicated. Maybe you think the star is doing it for him. When you advertise, you are actually advertising for other companies and organizations. The interests involved are too wide and there are too many things to consider.

Jordan has a great influence. No player can compare with him. Considering only the influence of the players, it has to be him. But the matter of changing the logo is especially for a league with global influence like the NBA. , it cannot be done by influence.

In terms of player influence, the NBA logo can be replaced with the Jordan logo. It is even said that if the NBA logo really needs to be replaced, there is no one more suitable than Jordan, because the two words "Jordan" are enough. The portion is large, but it’s probably quite difficult to actually operate it!

Personally I don’t think so, because the NBA logo is so deeply rooted in the hearts of the people and has influenced several generations. If the NBA logo were suddenly changed, then an international business card created over the years would be instantly replaced. After it was destroyed, Jordan's iconic business card had to be promoted from scratch, which was time-consuming, laborious and thankless!

If the NBA cancels West's logo and replaces it with Jordan's, will Jordan's image usage fee be less than West's? After so many years of operation, the Jordan brand has become deeply rooted in the hearts of the people internationally. With Jordan's status and influence today, buying the right to use Jordan's image is definitely a big expense!

The older generation of fans and players followed West’s logo to watch the NBA grow and develop. Now that this logo has been removed, is it because the league is implementing reforms, or is it to cater to a new generation of young fans? And abandon the older generation? If we really want to change the LOGO, there will definitely be many celebrities and the media criticizing the practitioners of this plan!

In other words, Jordan has been retired for more than ten years, and his influence was huge when he was in service. What's the point of replacing it? Another wave of Jordan fever? Or create a hot spot for media coverage?

It definitely cannot be changed. With the influence of the NBA in the world, their logo has been deeply rooted in the hearts of the people. If the logo is changed rashly now, it will still have an impact on the NBA. After all, it was suddenly changed. The logo is actually unacceptable to some old fans. Although Jordan is very well-known around the world, this will definitely have a certain impact on the NBA.

The current NBA logo can be said to be based on Lakers legend West, so why so many people call West the logo man is precisely for this reason. At that time, the logo was designed by Alan Siegel. It is reported that Alan Siegel was inspired to create the logo after seeing West's prototype in a magazine.

Of course, the NBA has so far not admitted that their logo is based on West. After all, on the one hand, the NBA does not want their logo to reflect a certain player, but to represent a person. alliance. On the other hand, if the prototype of the design is approved, the NBA will need to pay West a large amount of copyright fees, so the NBA remains silent about the prototype of the logo.

Generally speaking, the NBA's logo must not be changed rashly. On the one hand, there is no need to change it. After all, the NBA's global influence is still very large, and they have not encountered too many problems in promotion. difficulties.

On the other hand, considering the old fans, not changing is also a kind of respect for them.

It is impossible to change. Jordan's logo has been registered as a trademark. If the NBA uses his logo as its logo, it will need to pay Jordan a large amount for the right to use it every year.

The second thing is that the NBA is already a very mature league. Even if the trademark is changed, it will not improve its popularity in any way, there will be no benefits, and it is likely to cause trouble in the future. The current trademark is Weiss. I don’t dare to admit the unique logo. Do you think it will be blatantly changed to Jordan’s logo?

From the perspective of player influence, the NBA’s logo can be replaced with Jordan’s logo. It is even said that if it really needs to be changed, There is no more suitable NBA logo than Jordan, because the two words "Jordan" have enough weight, but it is difficult to actually use it!

Just like the original intention of the NBA when designing the logo, it was an ordinary player, not a star player. So I think it’s better for the NBA not to change its logo. Even if it is changed, everyone still has to vote.

On October 22, Beijing time, CBS Sports reported that Los Angeles Lakers legendary star Jerry West said in an interview that he supports changing the NBA logo from himself to the silhouette of Michael Jordan . If West can accept changing the logo, then no one may have any objections, and the league should also consider redesigning a new logo.

No!

Because this logo should not only consider the issue of influence.

First of all, Michael Jordan’s influence is certainly greater than that of West, and globally, even people who don’t play basketball or watch the NBA know Michael Jordan, but West Most of them are only known by NBA fans, so the influence of the two is indeed not on the same level.

However, if the logo is changed, it will actually be a thankless operation for the alliance. So what if you change the logo? Can it increase ratings for the league? Attract more fans? Neither can, so why bother changing the logo?

The more important reason is that it is said that NBA officials do not recognize that the prototype of this logo is West, because once they admit it, they may have to pay a huge fee for the use of the portrait, as long as West requests it. The alliance must pay this money because the laws in this area in the United States are very sound and the protection of personal portraits is also very strict.

So, although everyone now assumes that the prototype of this logo is West, NBA officials have not made it clear. So, if the league changes its logo to Jordan's logo, this "image royalties" will undoubtedly be paid. Firstly, it’s because Jordan’s logo has already been registered and is protected by law. Secondly, Gang Leader Qiao has become a businessman after retiring. Faced with this huge portrait royalties, he will not give up voluntarily.

Therefore, changing the logo is harmful to the league. First of all, a logo cannot increase the revenue and influence of the league. On the contrary, it will also cause problems with image rights, especially the use of the well-known Jordan logo, this is equivalent to the league giving Jordan a huge sum of money in vain. Let me ask, why do they do this?

In terms of player influence, the NBA logo can be changed to Jordan, but it is temporarily impossible for the league to change it. The reasons are as follows.

First: "Flying Man" Jordan's historical status is unquestionable. He was selected by the Bulls with the third overall pick in 1984. He won 6 championships in his career, two 3 consecutive championships, and two regular season MVPs. Three-time Finals FMVP, 14-time All-Star selection, 3-time NBA All-Star MVP, 10-time NBA All-NBA selection, and created the Bulls dynasty. Jordan, who has the honor and uniform, has brought basketball fans around the world to see the charm of basketball. His shooting, slam dunks, breakthroughs and other technical methods on the court have become actions that future generations are eager to imitate. Jordan brought a qualitative leap to the basketball world. From this point of view, Jordan is qualified.

Second: The current NBA logo is Jerry West. Many people don’t know this person at all. He was the second overall pick in the first round of the 1960 draft and has been in the NBA throughout his career. Played for the Lakers.

In his career, he has won one championship, one FMVP with a losing team, 14 All-Star selections, 1 All-Star MVP, and 10 NBA All-NBA teams. Nicknamed Mr. Key. It’s not particularly outstanding in terms of honors, but why is he using his logo? Because his playing movements are very stretched and his form is more ornamental. The logo looks very nice. In addition, he is a top 50 NBA star and has a certain status in the football world, so the designer chose his image as the logo.

So in terms of influence, Jordan is definitely qualified, but there shouldn't be any big changes in the short term.

For those who know little about basketball or the NBA, or are not interested at all, many of them have always thought that the NBA logo is the image of Jordan!

Because they take it for granted that Jordan is basketball and the representative of NBA culture. Isn’t he still the logo man? How unreasonable is this?

Anyway, there are people like this around me. Although they don’t know much about the NBA, they find it amazing that we can name every team and player. However, they know Jordan and know that this guy is very good at playing basketball. He plays in a very special professional league in the United States.

However, they also rarely know that Jordan is now the owner of the Hornets, and Jordan's business empire is huge.

I don’t even know that our domestic sports brand with the same name does not belong to this man.

When they see the image of Jordan, they will think of basketball and the NBA, as if Jordan is already the spokesperson of the NBA.

Therefore, whether the league changes the logo or not, it will not have much impact on the improvement of the NBA brand, so why change it? On the contrary, it seems rash and impetuous. It would be better to introduce more international players!