Psychological strategies for selling fruits.

Every commodity has its own value, and its value may not meet everyone's needs. How to tap customers' needs requires the use of sales strategies. If selling something doesn't grasp the customer's psychology well, then no matter how good your stuff is, it won't impress him. The following is the sales psychology and tactics I collected for you about selling fruits. Welcome to learn from them.

First of all, different customers have different needs.

Fish farmers all know a fish tank system. Different fish live in fish ponds at different depths. The same is true of selling fruit. Different customers have different needs. In this regard, you must not? Equal treatment? . For example, most merchants selling fruits will present a kind of fruit, which may have a wide audience, but may not necessarily take care of some customers with different needs. Successful merchants are just better than you? Win people's hearts? However, what he did was to keep these customers.

For example, the average price of oranges in the market is around 5 yuan/kg. Business-minded merchants will buy oranges at different prices, such as imported oranges 10 yuan/kg, domestic oranges 5 yuan/kg and second-class oranges 3 yuan/kg. It not only takes care of the needs of the general public, but also takes care of thrift and the pursuit of taste and quality. The fruit in his shop caters to the needs and preferences of different people, so it is not unreasonable for customers to love to buy his fruit.

Second, understand the motivation behind consumer demand.

If you want people to buy your fruit, you must first know what customers need.

For example:

An old lady went to buy fruit. She walked past the first fruit stand and asked, How about this apple of yours?

Manufacturer:? My fruit is big and sweet. ? The old lady turned around. She passed the second fruit stall and asked? How is your apple?

Manufacturer:? All my apples are good. What kind of apples do you want? (Asking about requirements)

Old lady:? I want something sour. ?

Manufacturer:? Most people buy big and sweet apples. Why sour apples? (Excavate the motivation behind the demand)

Old lady:? Daughter-in-law is pregnant and wants to eat some sour apples. ?

Supplier? Old lady, you are so considerate to your daughter-in-law Your daughter-in-law will definitely give you a big fat grandson in the future. How much do you want? I'll pack for you. ? A modest compliment has brought us closer. )

Old lady:? Give me two Jin. ?

From this simple example, we can know that we should first understand the needs of customers and don't tell everyone that your apple is big and sweet. Maybe people are looking for sour apples. Appropriately beat about the bush, understand the motivation behind customer demand, why buy sour apples? Because the daughter-in-law is pregnant. Give the old lady a moderate compliment on the topic that her wife is pregnant, and she will be happy. The distance between you two will be closer, and the business will be completed.

Third, the default transaction, timely forced orders.

People who often buy fruit have experience. When communicating with the shopkeeper, before you make up your mind whether to buy it, he has taken the bag and asked how much you weigh. This is equivalent to making a decision for you, and you may be pushed to buy it. This is a psychological tactic. For customers, the consumption of buying fruit is not high, even if they buy bad fruit, it will not cause too much harm. At this time, his hesitation may not be due to any big scruples, but it is likely that someone forced an order at the right time to make him fast and fast.

Fourth, trigger joint orders to maximize purchases.

When a person needs a certain kind of fruit, you can hit the nail on the head and recommend another kind of fruit to him. Of course, this trick should be used on the premise that the two sides communicate well and you know the needs of consumers very well, otherwise the effect will be counterproductive.

For example, a woman wants to buy bananas to moisten her intestines. After you understand her needs, you can talk about the topic that bananas can moisten the intestines and clear the lungs, have high nutrition and should be eaten more. Take the initiative to close the distance with the customer, be kind, tell her when your fruit will be picked up, sell it out every day, ensure freshness, and make her feel that buying your fruit is very practical. Then, while loading bananas, I asked her if she wanted apples. Apples can also regulate gastrointestinal function, beautify and lose weight, and persuade her to buy some apples to take home. Your communication with her before will make her slowly let her down. When you persuade her to buy more apples, she will probably listen to your advice and buy apples that she didn't intend to buy.

Fifth, establish customer stickiness.

A fruit stall owner with a good business knows that he knows how to attract customers and let them go to him as soon as they want to buy fruit. How does the owner of this fruit usually run his own fruit shop?

To give two simple examples, when a young mother was holding her child at a fruit stand to pick fruit, the shopkeeper gave the child a banana without saying anything, and peeled it halfway. A banana doesn't have much money, but people's mothers will think the owner is good and feel embarrassed to bargain, so they can earn far more money than that banana.

There is also a fruit shop owner who thinks that rotten fruit should not be sold cheaply even if it is given away. Why? As long as you receive the money, people will think that you have earned it. Actually, it doesn't make much money. It's better to give it away directly, or personally. They may be your repeat customers next time.

In short, fruit is something to eat every day, and it is very important to repeat customers. Take care of the customer's needs from the customer's standpoint. This kind of fruit vendor is the most popular, and customers are naturally sticky.

Sixth, make good use of advertising language.

The hawker horns used in the street can sometimes make people feel annoyed. Many of them are not very distinctive and can't attract any customers. At this time, we might as well use advertising language and put a advertising language next to each fruit. These advertising language, whether poetic or funny, can make people shine. Like the old lady who once sold oranges on the Internet? Sweeter than first love? Is to borrow the first love as a reference, give her another meaning of orange, so that customers can accept it more easily.

There is a fruit shop owner who is good at using advertising language. For example, the slogan of his papaya is:? Beauty is not necessarily born? ; The slogan of longan in Thailand is:? Born at the ends of the earth, sweet at the corners of the mouth? ; I bought a batch of peaches, which tasted good, but they didn't sell well. He had a brainwave and wrote the slogan:? I am ugly, but I am sweet? , will soon sell well. Into a batch of grapefruit, the slogan is:? I dare not say that I am the best, but something better than me has not yet appeared? ......